China Apparel Association Has Reached Strategic Cooperation With Tmall Apparel.

October 14, 2015, with the launching ceremony of the 2016 China clothing awards.

China Apparel Association and Tmall costumes will also open strategic cooperation between the two sides.

It is reported that the cooperation is the first strategic cooperation between China Garment Association and e-commerce enterprises, and is the first time that Tmall apparel is nationwide.

Association hand in hand.

The top two is to meet, through the China Apparel Association's China apparel awards, the highest honor platform in the industry and the Tmall clothing section, the most famous clothing and apparel business platform in China, as a common platform, giving full play to the advantages of both sides and promoting the development of China's independent clothing brands.

After the strategic cooperation between China Apparel Association and Tmall costumes, the online voting stage of the judging stage of China clothing awards will be completed from the portal website to Tmall platform.

Besides voting, the sales volume of each candidate's brand voting period on the Tmall platform will also become part of the network voting.

Finally, the online voting and sales data are classified into the total score of the awards according to the different proportion.

Purchase is the most perfect way for consumers to communicate with brands, and is also the highest recognition of consumers for brand products.

Through the wide audience platform of Tmall, it accelerated the consumer's right.

The awards and their recognition, recognition and recognition of China's excellent independent clothing brands and their fashion products for consumers.

At the same time, the "Amoy" brand on Tmall apparel platform promotes the brand's operation ability and speeds up the recognition of the industry by participating in the training, competition, visit and exchange activities jointly organized by China Apparel Association and industry.

The continuous growth of the "Tao" brand can more effectively pport fresh blood to China's independent clothing brands, and it will become the backbone of China's garment industry in the future. It will also help promote the healthy and orderly progress of China's garment industry.

In the Internet era, the strategic cooperation between China Apparel Association and Tmall apparel is conducive to jointly promoting the development of China's clothing brand, and jointly creating the direction of China's fashion trend, and jointly establishing and maintaining the fashion discourse right to communicate with consumers.

In the future, the two sides will work hand in hand to create a broader development space in promoting the progress of China's garment industry, creating excellent Chinese independent clothing brands, and guiding fashion consumption trends.