2015 "Black Five" Electricity Supplier Playing Hai Hai Tao Why The Election Broke Out This Year?

The smoke has not yet dispersed, and the chopped hands have ushered in the black five shopping festival in November 27th.

Ocean Terminal started to build black five shopping festival in 2013, but the response was mild.

After two years of market education, more and more

People began to take black five as a festival day, and more importantly, this year's participation in the black five shopping festival.

There are more and more platforms. Almost all the electronic business platforms that are involved in the sea business are doing all kinds of preparations for black five. As the first year of the black five outbreak in 2015, there is no doubt about it.

Why did Hai Tao choose to break out this year?

Compared to the 7 year old double eleven Shopping Festival, the 54 year old black five shopping festival can be regarded as Grandpa's generation. However, from its popularity, it is far less than eleven. The reason is that there are too few audiences before black five.

Black five is the mainstream department store B2C in the United States, which has the biggest discount in a year. The sales volume of the US retail industry in black five can account for 1/3 of the whole year.

This is also the reason why some middle and high-end consumers chose to go shopping before Christmas.

When the society enters the era of electricity supplier, the past middle and high-end people who go abroad to shop do not have to go abroad again.

But even so, the threshold for shopping on foreign e-commerce platforms is not low. First, you need to know foreign brands well, and secondly you have to have a certain standard of English.

What is more important is logistics. In the past, how to sell goods from foreign sellers to their own hands is a rather difficult process for the domestic sea washes. Under such restrictions, there are few consumers who can really operate the whole process.

With the emergence of Hai Tao website in China, the barriers that block users in front of the consumer import products have been removed, and the threshold of Hai Tao has been reduced.

And more importantly, the value of Hai Tao as a category has been valued by the electricity supplier.

The electricity supplier has been developing in China for more than 10 years, and the main categories have been covered. For example, 3C and home appliances have Jingdong, women's products and beauty makeup have jumei.com, books have Dangdang, the lowest price of food and daily number 1.

At the same time, Jingdong, which started from the category of high priced customers, has also developed into a comprehensive platform for all kinds of products.

There are few categories of new products available in the field of electricity suppliers, and Hai Tao has naturally become a fat meat in their eyes before they have formed a single dominant business.

2015 black five e-commerce game

Look at the ads that come from these five days, and know how fierce the price war of Hai Tao business in 2015 is.

But if you look closely at black five's campaign ads, you will notice the difference between it and the double eleven Shopping Festival.

The activities of discount in black five are very specific, rather than half off like the double eleven.

The so-called price war takes place only on "standard goods", that is, large demand standards such as diapers.

In the first half of this year, the first year of "imported diaper Festival" was held over the past year, and the "500 million +1 billion yuan subsidy" was launched.

"A day's sales volume is 300 million yuan, more than the whole month before the honey bud number", honey buds CEO Liu Nan is quite satisfied with the result of this activity.

A few years ago, in Japan, the price of flower diapers, which was priced at about 60 yuan, was priced at 180 yuan in the supermarket after being imported to China. Even after searching the whole Taobao, the lowest price you could find was only about 140 yuan, and it was still sold in a box of 4 bags.

And under the pressure of the price war of Hai Tao electricity supplier, the price of Hua Wang diapers has fallen below 100 yuan at present.

This year's black five shopping festival, Hai Tao electric business battlefield concentrated in such demand as milk powder, diapers, such a large demand, after the long price war, Hai Tao electric business did not expect the label to bring them much profit, they hope to get users through price wars, and get access to traffic.

To put it plainly, which platform is popular, this year's black five will win.

How consumers spend 2015 black five

Even if the black five is defined as the shopping festival of high-end users, there are two categories of users in fact.

One is that users who want to use their own products or their families can use imported products just like those who need to be assured, just like the flower of the king of flowers is not wet. Now the price of less than 100 yuan per pack is bought. The price of 140 yuan a pack a few years ago still sells well, and the imported milk powder is much less.

The other is the real high-end users of luxury international brands.

These users love the brand price gate, they care not about the black five shopping festival itself, but whether these brands really have a good discount.

From this we can see that in the era of the current sea electricity suppliers competing with each other in price war, users can get more benefits from the price war of standard products, so they are also the main users of various platforms.

This part of the users in this year's black five activities, as long as we see the right price can be as much as possible to store more goods, since the electricity supplier to burn money to attract you, why should give up the good intentions of the electricity supplier.

For real high-end users, black five may not be suitable for their appetite. After all, luxury goods are not listed in the list. Hai Tao electricity supplier is hard to reduce the price through mass purchase. If these products are burned to win customers, it is obvious that the price is not high.

Now that we understand the way to play the black five this year, what we have to do next is to look at the concessions of all the families and wait for the arrival of November 27th quietly.

2015 black five shopping festival electricity supplier preferential activities summary

Honey bud

During the "black five" period, honey buds launched a full 199 reduction of 100.

The Chongqing bonded warehouse, Ningbo bonded warehouse and Beijing warehouse, and overseas direct mail warehouse were opened at the same time.

In addition, honey bud and the bonded logistics park customs and express in advance to communicate well, to meet the black five shopping festival.

Amazon China

Amazon China will take part in the global synchronized "black Friday" Shopping Festival. During the period, the maximum cost of direct mail will be reduced by 50%. Meanwhile, the "Amazon inventor" project officially landed on this black five offshore outsourcing.

During the shopping festival, Chinese consumers can use the same account to purchase goods on different regional websites of Amazon. The shopping will appear together in the shopping cart. Users can pay directly through the UnionPay card, and the RMB will be settled.

Ocean Wharf

Ocean wharf spent hundreds of millions of yuan to build the largest annual activity in the history of cross-border electricity supplier "2015 global black five Carnival".

The ocean terminal will offer 20 thousand buyers and thousands of businesses on the joint platform to provide Chinese consumers with overseas discount products and the world's major department stores, Outlet, supermarkets and boutiques, including Gucci, Coach, MK, Tom-my, CK and other famous brands, with a discount of as low as 80 percent off.

Beginning in November 20th, the overseas supply chain of Ocean Terminal will organize more than 20 thousand certified buyers and thousands of merchants to sweep the goods in the "bazaar" of the famous shopping malls in 35 countries and regions such as the United States and Japan.

NetEase Koala

NetEase koala sea buys five big black to promote three days, the time is from November 27th to 29th, the flagship "buys the whole world good goods 50 percent off to grab the global luxury goods".

During the event, 50 percent off luxury goods were seized in the world, and 99 items were selected for 8 categories.

In addition, from November 24th onwards, the 500 yuan Thanksgiving cash coupon will be launched in a crazy rush ahead of time. On the 27 day, users with an order of 399 yuan will be able to use the 1 yuan second Meizu phone every day.

As another big boost after the double eleven, the NetEase koala mother and baby, beauty makeup, home care, clothing bags, nutrition and health care, imported food and other categories will be involved.

In terms of the overall sales volume of double eleven and the nature of black five, big category of light luxury (big cosmetic + clothing bags) and home care products will be more vigorous.

Suning.com

The "global flash purchase" channel has become an important pull for Suning's popularity overseas.

According to Su Ninghai, the user visit of the global flash purchase channel can account for more than 70% of the total.

Beginning in the morning of November 6th, suning.com's "global flash shopping" channel launched a large number of users' attention to the "sharp cargo", the mother and baby cosmetics, household appliances 3C, watches and general merchandise and other categories of explosive products folded to meet consumers.

In the brand of mother and infant, the sales of more than 5 bags of nunky diapers are sold, and the sales of Hua Wang diapers are nearly 100 thousand packages.

Up to 9 noon, 12 containers at sea had sold 30 containers in the bonded warehouse.