Yong Wang Wants To Build Five Shopping Centers In Hubei To Speed Up The Pace.

Under the background of the downturn of China's retail industry, Japan's AEON group has increased the pace of opening up shop. Previously, the company also disclosed that before 2020, Yong Wang plans to open 50 shopping centers in China. However, the three line market is not considered for the time being.

In December 10th, AEON group announced its opening in second stores in Wuhan. "In the future, we will set up three stores in Wuhan," said fifty Chuan Qing Cheng, chairman of Wing Hang dream city (Hubei) Business Management Co., Ltd., after which the company has signed relevant agreements with the Wuhan municipal government, and will follow up the site planning in succession.

Entering Wuhan is the first time for Yong Wang to be in Central China. Regional expansion "Wuhan is located in the central area of China, and is closely related to the coastal cities and the first tier cities," Fifty Chuan Ching Cheng explained. In recent years, Wuhan has developed rapidly and consumptive power is strong, which is in line with the location rules of the company.

After entering the Chinese market in 2008, Aeon Basically keep two stores open for two years. By the end of December last year, there were only 6 cities in Beijing, Tianjin, Jiangsu, Zhejiang and Hubei. Shopping Mall 。

"At present, the competition in the retail industry is fierce and the cost of development is increasing," says fifty Chuan. However, concentrating group resources to develop a number of shopping centers in one area is conducive to the company's accumulation of cost accounting and logistics resources, thus forming a centralized advantage separating from other retail department stores.

Therefore, this year, the company adjusted its overall strategy to speed up the pace of opening stores, and the subsequent shop opening plan will also accelerate. At present, the next project of aeon group in Wuhan is under construction, and other stores in Wuhan are also planning for site selection.

Related links:

In recent years, the department stores and supermarkets in all parts of the country have seen a "closed shop boom". In Ningbo, for example, there are many supermarket chains such as Xinhua 2 supermarkets, agricultural and commercial supermarkets, Carrefour, Qiao Qiao stores and other supermarket chains since 2014. What is the way out for the traditional retail industry?

"Just like the impact of digital products, the traditional film will never escape the fate of being eliminated. Now the traditional retail industry is facing the same situation: either transformation or collapse." Professor Yan Guoqing, Dean of Business School of Zhejiang Wanli University, believes that the closing of the department stores and supermarkets in China since last year is mainly due to the economic downturn and the impact of the electricity supplier. Also facing the crisis of the industry, Kodak, the first company to invent digital photography technology, fell down because of its slow response, and Fuji still struggled because of its earlier struggle to start film. In fact, it gave Ningbo enterprises a good inspiration.

"What consumers want now is not just cheap goods, but also valuable goods and services. The transformation has introduced various innovative, high-quality experiential projects, diversified and multi formats, which is one of the ways for the traditional retail industry to survive. Yan Guoqing believes that no matter how the economic environment changes, there is consumption in some places. The guiding ideology of retail stores should be transformed from traditional selling and selling services to providing services according to the needs of customers. Besides, it is also a way out to reduce procurement cost and improve service quality of department stores.

As for the situation that Ningbo's large commercial square is facing saturation, Ningbo's trade and Commerce Department has also noticed this. Reporters learned from the Municipal Commerce Commission that the business department is now investigating the major commercial outlets in the large urban area of Ningbo and strengthening the layout management of urban commercial outlets. In view of the provincial implementation of the hearing system for a commercial complex of more than 5000 square meters and 30 thousand square meters or more, Ningbo will also pay close attention to the research plan and measures.