Mark Ed Faye FJ Men'S Wear Wins Tmall Men'S Wear Category Three Consecutive Titles

Six hundred and eighteen

Fans carnival, on all lines

It is a carnival in the first half of the year.

This year, the whole family: FJ men's wear, Reshake, Mark Fairwhale, creative city women's wear (F.C.U.), FJ shoes and children's wear category 618.

As the main brand, Mark Ed Faye FJ men's wear is even better, even winning three consecutive titles of Tmall men's wear category.

618 at 0:00 in the evening, all the people in front of the computer were waiting for the data to be constantly refreshed. In just 300 seconds, FJ's single store performance broke through 5 million in a thunderbolt. After a long day's struggle, the exciting moment finally arrived. At 24 o'clock at 618 o'clock, FJ's single store's performance reached 15 million, and successfully achieved a good result in the first three years of the Tmall men's category.

Mark Ed Faye, general manager of the electricity supplier Zhu Yong, said: "the 618 champion of the first two years is to make us perform even better this year.

So this year, our operation and market teams are under great pressure. In order to win this championship, our operators are also working overtime to provide the best service for the consumers at the sales side, while the marketing department has introduced various innovative marketing methods in the content, and strives to be novel and interesting.

We not only sell products, but also make our consumers interact with brands.

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"First of all, we join Tmall men's clothing to fly to Milan fashion week to build an international fan.

Secondly, catch 618 fans carnival, around the fans to start the star 4D sensory show, all aspects of fans to meet the demands of stars, better implementation of fans marketing.

And through this innovative marketing mode, it has done a good job for the 618 external communication.

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Here's a comprehensive analysis of how Mark Ed Faye wins 618!

The most IN fan marketing: around Song Zhongji, launch star 4D sensory show

Mark Ed Faye, who used to use girls to speak for men's clothing and attract male consumers, now invites the universal husband Song Zhongji as spokesperson.

In order to highlight Song Zhongji and Mark Ed Faye's first large-scale online event - 618 Tmall fans carnival, this year Mark Ed Faye 618 launched around the "fan" star spokesman Song Zhongji 4D play.

The so-called "4D" play is to try from the vision, touch, taste, hearing all the fans together to feel the spokesperson song Zhong's charm together.

Page to peripheral marketing activities, full screen Song Zhongji photos, more Song Zhongji customized buying, buying, buying and buying 618 expression packs to release, and occupy your visual nerve. On the palate, invite the male net to play the live broadcast of the guests, and make you an exclusive Song Zhongji's fried rice. This fried rice has attracted 36 thousand people to watch. On the tactile sense, the new media has launched the interactive H5 of "you still owe Song Zhongji a kiss", so that the fans feel the power of kissing Obama. Hearing, the video of Song Zhongji's love story is released, so that the fans' ears are pregnant! From 4 directions, show the charm of Euro Ba, let the fans feel happiness from the inside, let the fans feel the real happiness of the fans, and let the fans really feel the exclusive carnival that the Mark Ed Faye has prepared for you. Visually, Mark Ed Faye came from the shop.

The most HOT brand event: Tmall fashion week, bringing fashion to Milan.

This year, Mark Ed Faye took part in the fashion week in Milan in June, bringing fashion to overseas.

This move helps mark Hua Fei understand the latest fashion information, and also promotes brand culture, which can create a fashionable and fashionable brand image in the minds of consumers.

The most complete storage of goods: 020 coverage nationwide, plus Daquan channel.

In addition to increasing the proportion of shopping malls, the Mark Ed Faye family has increased the total strength of 020 channels. On the basis of last year's double eleven, the city has increased its urban area. There are more than 100 outlets under the current line, covering all the major provincial capitals in China. Meanwhile, the operators provide hundreds of styles to consumers to choose the online payment lines under the same city, reduce the cost of express delivery, improve customer experience and enhance customer loyalty.

This way of shopping online and offline can not only shorten the distance between the brand and the consumers, but also provide the players with the gameplay and experience of the double 11 in the second half of the year.

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The most appropriate cross-border cooperation: to cooperate with GF to bid farewell to the complex, one set is enough.

FJ and Tmall GF men's senior custom skin care brand cross-border cooperation, mutual boosting diversion, become a cross-border cooperation case of the electricity supplier industry.

The most intimate member interaction: Fun Games, enhance entertainment.

Half a month in advance, set up new members and old member benefits, guide daily attendance, enhance user stickiness, while developing third party games, entertainment fans.

The most powerful discount promotion: Rush 60 seconds, welfare big release.

Mark Ed Faye's official flagship store starts at 0:00, 18. In 60 seconds, it buys two to give consumers the biggest profit, so that consumers can buy more benefits at this 618.

Apart from the main brand FJ, Mark Ed Faye also has the trend brand Reshak, Hua Fei style (Reshake), new gentlemen Mark (Fairwhale), and this year's newly launched creative urban women's wear (F.C.U.), FJ shoes and children's clothing category, all have shown in 618.

Women's wear is the new high since opening stores, which is 15 times higher than normal daily growth.

Since the shop opened 2 months ago, it has been trying the popular net red route, from Chao Ka Chang's clothing to 15 small net red, Zhang Jiayi's personality interpretation and Mark Ed Faye women's clothing brand's style is very compatible.

Zhu Yong said: "in the future, mark Hua Fei will adhere to the trinity of product, operation and market, pay attention to the power of content marketing, give full play to the brand power of Mark group, and provide better services to consumers."

Mark Ed Faye also said: "whether the fans like the husband or net red, we will do our best to meet the needs of fans, to bring you a better customer experience, please look forward to the performance of Mark Ed Faye Sun 11!"