Upgrading And Pformation Of Garment Industry In Dalian

In recent years, in the face of the sharp changes in the domestic and international market, the garment industry in Dalian is actively looking for a way out for upgrading and pformation.

But in the face of this industry's overall predicament, Dalian clothing enterprises have not waited and hesitated.

Instead of relying solely on scale, they actively change the way of development. Instead of relying solely on efficiency, they start with the exploration of clothing design capabilities and the construction of marketing network, optimize and configure the three major plate resources of processing, trade and brand, and realize the pformation from the low-end competition of OEM to the development strategy of their own brand.

Due to geographical and historical reasons, the processing and production of suits and other garments have been in the history of nearly one hundred years.

With the reform and opening up and unique geographical advantages, over the past thirty years, the garment industry in Dalian has processed export and formed a solid industrial foundation.

On this basis, the Dalian Clothing Fair has also become a bridge linking Dalian clothing to the world.

Just as China's processing trade is facing challenges, in recent years, with the rising cost of raw materials and labor in Dalian and even the whole country, and the impact of the global economic downturn, Dalian's clothing industry is also facing a nationwide industry plight.

A large number of international trade orders pfer to Southeast Asia, exports to China World Trade Center, and the exchange rate changes brought about by the reduction of profits, which are constantly eroding the processing trade of Dalian garment industry, to a certain extent, affect the survival of enterprises.

In the domestic market, domestic economic slowdown and other factors are also making some enterprises feel the coming of the winter of the industry.

Data show that

There are more than 1500 existing textile and garment enterprises, of which 225 are above scale.

There are more than 200 thousand employees.

The clothing and textile industry is mainly concentrated in several aggregation areas such as Pulandian, Ganjingzi, Jinzhou new area and Wafangdian City, and has formed several industrial clusters. The number of garment enterprises above Designated Size accounts for 75% of the whole city.

There are more than 20 billion key enterprises of Dayang group, reguang group, Sang Fulan, Dalong clothing, Dongli craft textiles and so on.

As of 2015, the apparel and textile industry completed 21 billion 300 million yuan in total industrial output value, of which 14 billion 900 million yuan in apparel industry, 33.4% lower than the same period last year, and the textile industry completed 6 billion 460 million yuan, down 29.4% from the same period last year.

Sales revenue reached 19 billion 500 million yuan, down 33.3% compared to the same period last year. The industrial added value was 4 billion 800 million yuan, down 6.7% compared with the same period last year. The delivery value of export was 8 billion 300 million yuan, down 19.5% compared with the same period last year.

In the past year, although the overall clothing processing volume of Dayang group has declined, chairman Li Guilian told reporters that the profits of Dayang group doubled this year, and the tax grew by 20% over the same period last year.

Relying on the establishment of a single volume single cut senior men's clothing production and operation mode, Dayang group has not only realized its own business expansion in Europe and North America, but has set up branches in the United States, and has opened nearly 1000 cooperative stores around the world.

Meanwhile, in the first half of this year, they also worked with Canada.

Formally signed a contract to jointly develop the North American and European Internet tailored customized market, and gradually extended to Australia.

With only half a year's cooperation, the customized orders from INDOCHINO now exceed 10 thousand orders per month. "By 2020, it will reach 1 million orders per year."

Li Guilian said.

In March 2016, the domestic customization business of Dayang Group officially started, mainly facing the clothing brand and custom shop, and strive to build a supply chain for domestic men's clothing.

In the workshop of Dalian ancient wind Purple Dress Fashion Co., Ltd., there are exquisite workmanship, well-designed, and strong Chinese style Qipao women's wear.

Wang Zhijian, general manager of enterprises, was introduced in 2005. He began to integrate ethnic elements into the brand in 2008. But in 2012, he began to participate in the fashion week of the Dalian Clothing Fair.

"On the stage of fashion week, we need to produce a product line of two seasons a year, which forces the enterprise to carry out forward-looking thinking, integrate ideas and creativity, and lay a solid foundation for enterprises to collate the brand structure more systematically."

Continuous brand thinking, so that this young Dalian clothing enterprises gradually found a feeling, at present, they have extended the sales tentacles to 16 provinces and cities nationwide.

Current

Over 20 professional teachers from Dalian Polytechnic University exhibited more than 100 outstanding design works as independent fashion designers.

Yesterday, Dong Minzi, a teacher and young fashion designer of the Dalian Institute of technology, attended the exhibition. "We have a writer's forest in Dalian, and as a fashion capital, Dalian should also create a local fashion designer, Sen Lin," as the platform of the Clothing Fair. "Teacher Dong Minzi suggested that we should follow the model of Dalian writer's forest and cultivate the Dalian fashion designer forest team with the help of the Expo, and the relevant departments should also create more conditions for more young designers to stay in Dalian to attract more outstanding designers from other places to come to Dalian to start their own business development, so that Dalian will become the talent highland and entrepreneurial hot spot for fashion designers in northern China.

To develop in the field, especially in the north and the vast majority, why these talents did not root in Dalian but chose the "Peacock Flying Southeast"? The reason is related to the traditional structural characteristics of Dalian's clothing industry. In the past, although Dalian had a large number of garment enterprises, most of them were mainly OEM processing, lack of independent brands, less valued talents of design, and more technical talents. As the economic downturn at home and abroad led to the bottleneck of garment industry development, Dalian's traditional clothing industry was forced to upgrade itself to self innovation and independent brand. With the advent of the electricity supplier and the era of fast approaching, personalized design and high-end customization needed a lot of excellent designers. In fact, Dalian is a fertile land for pport professionals. Only Dalian Polytechnic University has more than 200 garment majors every year. However, many of the students she taught over the years have graduated.