Will Bauer'S Own Brand Be The Next Nike?

Standing 6 feet 6 inches, the duty point guard has the perfect height arm exhibition and organizational ability. He is Renxo Bauer, the potential star of the American basketball world.

The 20 year old player, now at University of California at Los Angeles, is regarded as the hottest player in the NBA draft this year.

However, Lawal Bauer's father, recently, seemed more angry than his son recently.

Rand, who is about to enter the NBA, is starting talks about equipment sponsorship, but Lawal believes his son can not sign a general endorsement contract. He insists that sponsors must join their own company Big Baller Brand.

Cooperation.

Meanwhile, Lawal expected his son's first pair of shoes to be priced at $200.

The conditions put forward by Lawal are too harsh, so that three brands that have the will to support -

,

Neither Under nor Armour signed a contract with MS.

In the history of the NBA league's sponsorship of shoes, no major company has ever given up a potential champion player in the first two months before the draft.

"In the past 100 years, he has been the worst thing in basketball," said George Raveling, director of the global basketball sports market development of Nike.

Bauer family

Lawal is really proud of his capital.

As a popular NBA draft this year, Renxo Bauer was born in 1997 in Anaheim, Losangeles, and grew up in a basketball family.

Both his father Lawal and his mother, Tina, were college basketball players.

As an amphibious athlete, Lawal was also a player who played for the NFL European Union king of London.

When he was young, he and his two brothers, Leigh Angelo and Ramelow, played in their father's team.

Until high school, three brothers basketball talent shows.

In the four season, he finished three double performances in the field. He led the Chino high school to play 35 wins and 0 losses. At the same time, he won the team's first state champion, and Naismith won the best American high school player.

After entering UCLA, he was rated as the five star potential new player, and he was considered one of the best two players in the 2017 draft.

Today, four of Leo Jaro and Ramelow of grade three are also in the team of Chino high school.

Leigh Angelo, a second brother, scored 72 points in a single match this season and scored 13 points and three points.

In the playoffs, Ramelow, who played the same role as the main force, even scored 92 points in the match.

Two people have decided to follow their brother's footsteps and enter UCLA in the future.

Thus, the three brothers have terrible family basketball genes.

Three amazing basketball talents

In this way, father Laval is undoubtedly proud and even "dilated".

A month ago, Lawal publicly told the media that he was seeking a package endorsement contract of $1 billion worth of shoes for his three sons.

You know, the lifetime contract signed by Lebron James and Nike is only 1 billion dollars.

Obviously, no one is willing to buy it for him.

"1 billion dollars is too exaggerated. He is a very, very good player. Of course, we are interested in him," Nike President Phil Nate responded.

After losing the desire to pack the contract, Lawal continued to win the interest of NBA, who was about to take part in the draft.

Because the eldest son is always a talented NBA star, many sports brands are interested in this young man. Not long ago, Nike, Adidas and Under Armour had sponsored their sponsorship contracts.

But at the time of negotiations, father Lawal sent another draft contract for a large number of brands.

According to Lawal's wishes, sponsor brand must cooperate with its own company Big Baller Brand to launch joint brand, and immediately create brand for basketball shoes for MS.

Public information shows that Big Baller Brand sells sportswear mainly from 38 to 100 dollars, while footwear products are not the main business.

Meanwhile, Lawal showed a prototype of sneakers to sports brands, which he co designed with assistant Alan Foster in the past year.

Lawal said he hopes this will be the first pair of sneakers for the new season of Roma, which will cost at least $200.

In fact, the price of signature basketball shoes now reaches $200, which is only the treatment of a few superstars such as Kobe, James and Durant.

As a result, YAHOO sports called it an "unprecedented rookie sponsorship contract".

"We will not choose to sign a company, and then wait like Paul George for five or six years to have the first pair of exclusive shoes." Lawal explained his own practice so that he hoped his son could develop his brand as soon as possible.

Lawal and La

According to the world clothing and shoe net, Nike and Under Armour have discussed this contract with Bauer and their sons in depth. The former does not show the willingness to cooperate, even the process of bargaining.

In other words, the two American brands basically refused to sign a contract.

As for Adidas, the sponsor of University of California at Los Angeles's sports brand, still intends to continue to discuss with Rondo cooperation.

It is reported that there will be a formal discussion between the two sides in the next few weeks.

Even so, Adidas is likely to send only a general sponsorship contract instead of a joint brand.

Despite repeated cuts, father Lawal still did not mean half a concession.

He still insisted on his point of view. "From the beginning, we said that we were not looking for endorsement contracts, but looking for a common trademark, a real collaborator.

They are not yet ready because they do not adapt to this new model, but please, taxi industry is not ready for the emergence of Uber. "

In this regard, the industry insiders say, Lawal insisted on the practice of joint brand, will undoubtedly kill Renxo Bauer's beautiful shoes sponsorship prospects.

It is worth noting that YAHOO sports sources familiar with the source said that because of the lack of international support, Bauer and his team were interested in negotiating with Chinese sports brands, including Anta, Lining and PEAK.

However, domestic brands are not keen on signing up for rookie players. Only Lining brand signed rookie Evan Turner and tower bit in 2010 and 2009 respectively, but they were all evaluated as "betting".

As for Anta and PEAK, no new players have been signed. It is even more unrealistic to establish joint brands.

In fact, James's idea would help him.

As we all know, James entered the alliance wearing Nike equipment, but the knight star recently revealed in an interview that Reebok had handed in a cheque for us $10 million when he was 18 years old, and Adidas also showed strong willingness to cooperate.

"If Reebok is willing to give me 10 million, who can guarantee that Nike or Adidas will not give me 20 million or even 30 million in the future?" James said. "Or how much interest is not important at the moment, let us first think about what will happen later."

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As a result, James signed a 7 year 90 million endorsement contract with Nike and soon acquired his exclusive brand.

In 2015, the two sides signed a life contract worth 1 billion.

Meanwhile, in the same period, Reebok had a downward trend in the market of basketball shoes.

Renxo Bauer

Obviously, she needs to think longer than James. Her own company Big Baller Brand may not be able to match the design experience and technology of the giant brand shoes. For a professional player, this is not the best equipment choice; secondly, having a personal brand at the moment will not add too much color to itself. When the NBA is based on that day, the commercial value and exclusive brand will come naturally when it becomes the next "Lebron James".

Perhaps tomorrow's star needs a more low-key start in business.

More interesting reports, please pay attention to the world clothing shoes and hats net.