Who Will Tide Brand OFF-WHITE Launch A New Round Of Cooperation?

The founder of Chao brand OFF-WHITE is not only the Kanye West's modeling consultant, but also Virgil Abloh, founder of RSVP shop in Chicago trend shop, showing her latest brand Off-White in Paris.

While other designers are still publishing their own autumn and winter clothing series, Virgil Abloh has published its first spring summer series on the Internet and sold it on the Colette website in Paris and New York's Barneys website in 2014.

Off-white fashion brand is rooted in modern culture.

With a specific point of view, the clothing of men and women in different seasons is gathered.

The product of the brand is also changing the way people live in the field of furniture and finished products.

Off-white all products are built on a concept, that is, products adapt to every season off-white is a young brand, it accepts the present in a complicated way.

According to the world clothing and shoe net, OFF-WHITE has been popular among all stars since its establishment. It also has a place in Paris men's wear week and Paris fashion week.

Taking advantage of the prevalence of hip-hop in the world, OFF-WHITE, founded only 4 years ago, has undoubtedly caught up with the good times. It has received orders from retailers such as Barneys New York, Lane Crawford, Net-a-Porter and other online retailers.

Last Saturday,

Group Chairman Bernard Arnault's youngest son, Alexandre, posted two pictures of Rimowa suitcase printed with the classic OFF-WHITE brand on his Instagram account, and the word "Virgil Abloh" is expected to meet you outside the factory.

This news came out. Although the founder of OFF-WHITE Virgil Abloh and LVMH have not made any response, they seem to have been sitting on the rumors that two brands will soon launch a joint venture.

Not long ago, when Nike launched the joint works OFF-WHITE * Nike, it also exposed product photos on Instagram when the official was not public.

Germany high-end travel bag brand

At the beginning of this year, LVMH was bought nearly 80% of the shares and formally joined the LVMH family.

As the joint CEO of the brand, Alexandre, who has just entered the industry, will take charge of its future development direction.

It seemed like a sudden break from the air, but two people have been keeping in touch for the past year.

In March this year, at the opening ceremony of RIMOWA flagship store in Paris, Alexandre also appeared for the first time in Rimowa's activities, and Abloh was invited to participate in it. This may well mean that Rimowa had some signs of approaching OFF-WHITE at that time.

In recent years, Virgil Abloh has been closely related to the major brands.

According to WWD, in the 2018 spring Paris fashion week, which will start this month, OFF-WHITE will be exhibiting joint shoes with Jimmy Choo.

This is Jimmy Choo's first commercial collaboration with designer's holiday series.

And Sandra Choi, the creative director of Jimmy Choo, once said, "the cooperation with OFF-WHITE has helped us explore a new route. I like to create a series of unexpected new products through the collision of different ideas and the characteristics of our brands."

OFF-WHITE co authoring with other big names is that the brand has always had a high degree of concern and topic in the audience, and its brand has also earned the audience's attention.

In China, OFF-WHITE is also popular among consumers, but it also proves the success of OFF-WHITE brand promotion and sales.

In view of this, cooperation with big brands is really a win-win option.

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