Anta Will Officially Launch Its Ice And Snow Products In November

According to the world clothing shoes and hats net, in September 28, 2017,

Signed with the Organizing Committee of the 2022 Winter Olympic Games and the Paralympic Games in Beijing, becoming the official sportswear partner of the latter.

Anta thus ranks as the highest level of sponsorship in the 2022 Beijing Winter Olympic Games.

At present, only four such as Bank of China, China International Uni Airways Corporation, Yili Group and Anta are at this level.

It is understood that Anta will launch ice and snow products in November this year, the complete ice and snow product line will be formed next year.

The expected share of sales will account for 8%-10% of the entire product line.

Before building the ice and snow production line, Anta has been implanted in FILA and UK outdoor.

Sprandi, Japan Descente and Korean outdoor brand Kolon Sport show Anta's ambitions for the sports apparel market.

Through the cooperation of Sprandi and Kolon Sport in outdoor market, Anta's ice and snow brand has great imagination.

In sports

The main business market, Anta's strength is indisputable, it also brought pressure to Lining, XTEP international, 31st degree, PEAK.

Last year, Lining's extraordinary China Co invested with CABBEEN group and Antai snow industry to build the largest ski resort in Shanxi Province, the Wujinshan Lining international ski resort.

At present, the snow field has been put into operation.

In addition, the Li Ning Co also sponsored the figure skating competition, with a view to cutting the ice and snow market through venues and events.

Li Ning Co has said that it is confident of the development of ice and snow, and will continue to invest more in ice and snow in the future, including investment in venues, equipment and events.

The 31st degree has already been laid out in the ice and snow field.

As early as 2013, 31st degree reached cooperation with Nordic famous sports brand One Way Sport in Hongkong to jointly develop the Greater China market.

It is reported that the 361 degree group and One Way Sport will jointly establish a joint venture, of which 361 degree investment company and One Way Sport hold 70% and 30% stake respectively.

It is mainly responsible for production and distribution.

Nordic sports brand One Way Sport is more competitive in winter sports and professional cycling. Its brand One Way is also the main international sponsor and official supplier of the 2015 Swedish Fallon Nordic Ski World Championships and the Finland rash world Scandinavian World Championships in 2017.

But the 31st degree is also prudent in the ice and snow market.

In the recent third quarter operating conference, 360 degrees said it was not a very professional skiing product provider, but the Winter Olympics in 2020 could still give 361 lots of operational opportunities, such as stars, national team costumes and so on.

One way is relatively small, but the skiing series products are relatively advanced, and will do something with the 361.

Han Ye, director of the 361 degree group public affairs center, said earlier: the proportion of skiing products of One way has increased, and is more perfect and subdivided.

In the above meeting, 360 degrees also indicated that One way can be profitable next year and is still laying the groundwork for this year, so the loss is understandable.

Brand promotion will be carried out through professional teams, and there will be a lot of TV advertisements to increase exposure.

One way also sponsored the national team of the Winter Olympic Games and the Chinese ski team.

For the time being, Anta and 360 degrees will be direct competitors in the field of ice and snow clothing, while Lining is bypassing the main garment industry and making articles on ice and snow events.

China has also indicated that it will take the 2022 China Winter Olympic Games as an opportunity to further promote its Phenix brand in China through cooperation with high-end ski resorts.

During the time before the Winter Olympic Games in Beijing, ice and snow will become the key new variables for the Hong Kong stock companies to stir up the market pattern.

After this year, the contest between them began.

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