Why The Late Night Chopped Hands Party Shocked Ali Data?

Remember this year's "double 11" in the first hour, chopped the hands of the party late night combat effectiveness amazing, one hour sweep 17 million Aston Martin rowing, 220 thousand large cup bra, 179 tons of wolfberry......

"Double 11" night, hundreds of millions of chopped hand party open "late night chopper" freestyle, will continue to fire until 4 o'clock in the morning.

In 2017, Tmall double 11, at 2:15 on the morning of the deadline, the real time turnover has exceeded 80 billion, close to half of the total turnover of 168 billion 200 million.

According to the world clothing shoes and hats net, in fact,

Not only in "double 11", but also in the ordinary night, "the brightest star in the night sky".

Recently,

A late night chop hand party was released and found that the "midnight chop" party was actually around you, and their mysterious veil will be uncovered.

Sleeping later than "empty nest youth", but "late night chopping hand party" are all married?

In the early hours of the morning, when most people were in dreamland, a group of people appeared "getting more and more energetic".

Ali data found that between 0 and 4 every month, the "late night chop" party that opened Taobao and Tmall more than 4 times was as high as 80 million, equivalent to a Jiangsu province.

And 1 in the morning became their rush hour for shopping and ordering.

Among the group of late night chops, up to 67% of the people spend 4-8 times a month in "sitting up and chopping their hands".

In fact, "chopping hands at midnight" is not a solitary and lonely group.

According to Ali data, the "late night chopping hand party" is mainly for the post-80s. Most of them are married and in love. 60% of them are women, and the super members of high quality are very active and strong.

On the geographical distribution, most of the "late night chopped hands" live in coastal provinces and cities such as Guangdong, Zhejiang, Fujian and Shanghai, followed by the western and central regions.

In the past, "empty nest youth" was once misunderstood as a group of people who could not sleep at night, but the truth was that the "late night chopping hand party" was the last group of people who slept late.

Ali data show that the peak time of "empty nesters" chopping hands is 10 -11 at night, while the "late night chopping hand party" is awakened "combat effectiveness" after 1 a.m.

In addition, compared with the 50 million "empty nest youth" (data quoted)

80 million of the "Midnight Party" is a more universal group.

"Late night party" and "empty nest party" also made a sharp contrast. "Late night party" is mostly 80 generation women who are married and the "empty nest party" is a single male after 90.

In terms of consumption power, the two performances are very different. Late at night, the party widened and stretched the boundaries of "buy and buy". They not only bought for themselves, but also paid for their families, with an average monthly online consumption of nearly 2000 yuan, while the "empty nest party" was "one person is full and the family is not hungry", and the monthly online consumption is less than 1000 yuan.

List of boys announced at night: condoms, toilet paper, underwear briefs

Compared with daytime, "late night chopping hand party" in the evening chopper performance is very promising.

During the day, men chop hand party mainly in mobile phone 3C, auto parts, home appliances and other product pages to stay.

But at night, they are wandering away with more personal belongings.

More interesting is that Ali data show that although men's chopsticks eventually buy products such as condoms and underwear, they actually prefer browsing "sex products".

The browsing volume of related product pages is hundreds of times of final turnover, that is to say, they "just go shopping".

Unlike boys, the performance of women's chops at night reflects their concern from "head to toe, from outside to outside", such as facial mask, beauty tools, women's clothing, stockings, bags and so on.

In favor of brand, apart from international collocation, women also prefer domestic brands, such as the gazelle, a leaf, etc.

As a whole, as a super member, they will consider making the purchase plan for the whole family.

According to Ali data, 13% of the super members will buy household cleaning products, household supplies and oral cleaning suits at night.

Of course, the customer service Xiaomi, who accompanied the chopping party members all the way to the early hours of the day and worked 24 hours in the morning, also witnessed many stories.

After the morning, customer service Xiaomi became the "late night party" to dispel boredom and loneliness.

Data show that chopped hands and small honey talked most about hotels and travel destinations. Although there was no direct purchase, the chopping party always cherished "poetry and distance".

Besides visiting goods and chatting with customer service, all kinds of short videos on Taobao and 24 hours of live content also ushered in the night spectators.

For example, the famous late night column Taobao two floor attracted nearly 50 million people in the three quarter.

In the evening, chopping hands not only chopped hands but also stuck to good contents.

The "late night chopping hand party", a group of 80 million people, is still expanding and spreading to more cities.

In the past, people usually went shopping and shopping in the daytime, but now, Taobao is breaking more boundaries. Shopping at night and watching videos at night are the way to find and fill the comfort of the party at night. Here, there are not only wonderful contents and products, but also the only two sense of privacy.

More interesting reports, please pay attention to the world clothing shoes and hats net.