Ten Trends Of Footwear Industry In 2018

Through the bustling 2017, chasing shops and pformation, pursuing between capital and entities, singing the song of ice and fire.

The unpredictable market situation and the 100% turnover of industry events have become a different shoe industry.

The following 10 trends will lead to a new and challenging 2018.

1. New retail of footwear industry

New retail outlets, new technologies, new species and new gameplay are emerging.

"Use the Internet to create a new line of footwear for the footwear industry.

The footwear industry in the future will not be divided into online and offline businesses.

Two, the ultimate product.

From the commodity era, the shoe industry has returned to the product era.

The price of goods will enter an era of extreme value.

Consumers no longer pay for excessive premiums, and are more willing to pay for hobbies and interests.

Three, the rise of retailers

3-5 years later, China will emerge a large number of emerging shoe brands, and this brand of distribution will grow more from retailers to become the intermediate force of the footwear industry.

Four, channel change

The level of shoe industry channel will be extremely compressed, and the chain between factory and consumer will be shortened indefinitely.

Upstream is a revolution from factory to consumer, and downstream is the counterattack of buyer's rally shop. The struggle between the two forces, the middleman still exists, but the stronger the stronger, this is the system change brought by market and consumer demand.

Five. Transformation of store business form

The decline in store rents has become an inevitable trend.

The application of Internet tools makes it possible to build self generated traffic. The advantage of booming passenger flow is no longer the only choice.

On the contrary, commercial real estate and shopping centers will open a door to shops that attract tourists.

The rise of collection shops will break the original rules of industry division, instead of the main consumers according to the crowd.

Six, the footwear industry is popular from the media.

Flow and data will become the most valuable resource possession of shoe industry.

Who has more precise user resources will occupy more market opportunities.

The advertising and marketing methods of the footwear industry will be invalid within the next 5 years. The future footwear industry will rely more on content dissemination, such as the media.

Seven, fans get the world.

In 3 years, it is not the most dangerous enterprise to really understand who is the shoe enterprise serving which group.

Who can go closest to consumers and really interact with consumers can succeed.

In addition, consumer loyalty will be redefined.

In the era of consumer oriented business, fans will not be able to gather fans.

Eight, look at the face of the times still exist.

The rule of footwear industry will become more and more entertaining.

"Will become the ultimate marketing tool of the shoe terminal. The fitting room in the future store will be used as an art device, not just as a functional area.

Nine, personalization brand era

In the future, no matter what barriers you set up, shoe companies will be copied and imitated. The only thing that will not be copied is "taste".

And the shoe store in the future will not be a simple place to sell products. In the era of brand marketing, it is not only selling products, but also telling stories and selling culture.

Ten. Comprehensive upgrade of AI

In the future, the shoe industry's innovation will become a new normal. The development of high technology will replace manpower with machines. This will become the fuse for the next round of shoe industry pformation, and artificial intelligence will be upgraded in an all-round way.

More interesting reports, please pay attention.

。