Qiu Yafu: Chinese Clothing Should Tear Down Cheap Labels!

"Why do young people in China prefer to spend 20 thousand on their hand-made down garments with Canadian trademarks, and not for 2 thousand, to buy Chinese down garments? Because of brand differences!" in March 6th, as one of the leaders of overseas mergers and acquisitions of textile industry, the NPC deputy and chairman of Shandong Ruyi holding group board chairman Qiu yyfu said at the plenary meeting of the Shandong delegation of the thirteen session of the National People's Congress.

Qiu Yafu's Canadian down jacket refers to the brand Canada Goose, once known as "Canada goose", once sold.

Just as global warming made other feather brands fade away, Canada Goose appeared in New York's stars and supermodels, followed by micro-blog, Dongyu Zhou, Hu Ge, Jing Bairan and others.

Although the price of some styles is rising by more than 10% per year, the enthusiasm of consumers for Canada Goose is increasing. Many Chinese young people wear the brand's down jacket as a fashion symbol.

Some commentaries say that converting the functional down jacket into a fashionable consumer product is the way to appreciate the brand.

How to make breakout of Chinese clothing? To tear down the "cheap labels" of Chinese clothing, Qiu yfu said, "our strategy is to let you first become me and let you recognize me, so as to enhance the Chinese people's awareness of Chinese brands.

Today, Italy, the United Kingdom, France, Japan, the four high-end brands of fashion capital, and Ruyi bought 1/3.

He said that Ruyi holding group is integrating global resources to invite the best designers in the world to "use it for us".

The second strategy is to enhance the level of R & D and technology to support the brand.

"We hope that babies will be able to use their mask to comfort themselves even though they are comfortable." but we haven't made that kind of fiber for a long time. Now, we have been upgrading new technologies, introducing the most modern and state-of-the-art technology, developing high-tech and high-performance fibers, and the most comfortable fabrics have been able to go out of the way.

In Qiu Yafu's view, it is necessary to enhance the R & D level of its own brand with the help of international brands.

"All my things, from cotton to fiber to spinning, are the world's leading technology and a brand supported by technology."

He said.

Qiu Yafu smiled and looked forward. "In the future, Kong Meng's hometown is not the most fashionable place to connect with fashion.

There is a bright future for traditional industries. The fundamental way out lies in technology, branding and internationalization.