How Does The Pattern Win The Future Children'S Clothing? How Can Cross Border Integration Achieve 10 Times Speed? Interview With Mr. Huang Zhibin, Vice President Of Zomi Bear Wear

This is a time of great change, full of uncertainty.

Industry penetration and cross-border integration make the boundaries of the industry more and more blurred. In the past, when we look at the industry, we may only need to focus on supply chain, products, sales and services, but now we must jump out of the industry to see the industry and get out of the circle to see the circle, because you do not know who the opponent is.

At present, China's clothing industry is surging and surging, and shuffling cards come one after another. When the tide of selling and selling is becoming a common phenomenon, some enterprises are eliminated in the stormy waves, while others are growing up against the trend and breaking through tight encirclement.

In order to explore the story behind the success of the counter attack enterprise, this magazine has specially visited the Chinese children's clothing industry "10 times increasing speed M2C millet burst mode" initiator, Mr. Huang Zhibin, Mr. Zomi Xiong marketing vice president.

Reporter: Hello Huang, thank you for your time to accept our interview.

What is the way out and opportunities for children's clothing brands under the general downward trend of the retail industry?

Huang: Hello! Children's clothing and even the entire clothing retail industry as traditional industries are facing more and more severe challenges.

I have to admit that most industries have gradually entered the meager profit era from profiteering.

Many enterprises are on the edge of survival, struggling for a little profit.

In order to change these conditions, enterprises must change their management thinking.

The boundary between industry and industry will become more and more blurred in the future; cross-border competition and cross-border integration will become clearer and clearer; cross-border integration will become a new normal.

The most typical example is drops.

The service and business mode of drop taxi are subverting traditional courier, delivery, catering industry and even Internet dating.

For example, we are familiar with Xiaomi, making mobile phones, making network TV, bracelet, routers, 90 pull rod boxes, water purifiers, smart home, and even cars, and many other products.

In addition, we also see Alibaba, Tencent, Jingdong, millet and many other fast growing Internet Co in recent years. They are also doing retail, manufacturing, advertising, news, logistics, catering, hotels, tourism, finance, insurance, health care, education...

And so on, which belonged to the traditional industries.

Faced with these "no honest" competitors, more and more enterprises are beginning to realize that the very clear boundaries between the traditional industries are becoming more and more blurred.

Cross border competition and cross-border integration are becoming more and more clear and will become the new normal of market competition.

Cross border integration capability has become the key competitiveness of enterprises.

In contrast, the sluggish clothing industry is a real night. Everyone is looking for the dawn and looking for a healthy future.

Reporter: so how did Zomi bear finish the "gorgeous turn" in the key nodes of the whole industry?

Huang: what we want to limit is not poverty, but a positive thinking of self handicapping.

Thousands of costumes are like frogs lying in warm water. Although they are aware of the crisis, they have never been able to take the step of self revolution.

Finally, we can only give up resistance in crisis.

What a terrible self abandonment.

Zomi bear doesn't want to be a frog in warm water.

What to do? Revolution.

Yes, revolution! To be a revolutionary, to break the Convention, to create vitality!

After nearly half a year's strategic research and mode exploration, 2018 zomiong finally chose to join hands with the first Asian promoter in one hundred and establish a strategic partnership with M2C to create a reverse multi profit model.

Taking the main business children's clothing as the starting point, with its own cartoon IP Zomi bear (Marcus) as the symbol, we continue to create cultural cross boundary extension; through cross border integration to realize children's clothing as the main body, with the help of "entity + cross-border + extreme explosive + experience" mode, we can quickly create a brand multi profit mode.

Among them, in our main business children's wear board, we will make use of the advantages of cross border consolidation, and strive to create "high quality and low price" children's clothing brand, with terminal retail profit oriented.

Integration of brand resources, professional retail service companies and agents to provincial service providers to change the mechanism to achieve direct access.

With the help of the "entity + cross-border + extreme explosive + experience" multi profit system, the franchisee will be directly managed and diversified in profits so as to enhance the profitability of the shops.

In February 2018 -3 months, we only opened two provincial service providers' brand presentations, and the new products have not yet been released. We have successfully attracted 20 top provincial service providers. They have successfully attracted more than 500 retailers to sign up for our brand new model conference and new product conference in 2018 April.

All this is due to the power of the pattern.

Zomi bear M2C diversified profit model, taking into account the three sides of consumers, retailers, service providers and brands.

2018, we put forward the "reverse earnings - 10 times speeding M2C millet burst mode" is also based on this model has been widely supported by provincial service providers and retailers.

Reporter: Huang Zong, you just mentioned the "reverse earnings - 10 times speeding M2C millet burst mode", what kind of a new model is it? What are its advantages and highlights?

Huang: the biggest highlight of this model lies in the design of cross border integration and multiple profit making.

The scope of the model is broader and time bound.

Since today we mainly discuss the problem of traditional children's clothing industry pformation.

Then I will focus on the bright spots of children's wear under this mode.

1, high quality low price, counter trend profit! Create a full range of extreme explosive products, so that good products also have high cost performance and good price.

But it must be stated that the low price of high products mentioned here is not a purely price war in the traditional sense, but a low-end product.

The emphasis on the same quality and the same grade with the price contrast with the brand latitudes, and consumers enjoy the super experience.

2, agent pformation service providers emphasize the direct connection of the mechanism, direct management from franchised stores, and diversify profits.

Through the mechanism design, the intermediate links should be abolished, so that the traditional dealer type agents can be pformed completely to be the creators of benefits.

It is not the seller who used information asymmetry and single resources to increase the price and save money.

3, build super retail Iron Army to support retail terminal performance.

Brand headquarters, joint retail, lean experts, leading provincial service providers to build super retail Iron Army, support terminal performance improvement and retail tackling, ensure the continuous competitiveness and good profitability of retail terminals.

4, focus on retail differentiation, pay close attention to children's functional wear demand, create the ultimate experience, the best price performance, emphasize the noble experience of VIP.

The competition of terminal retail in the future must be differentiated competition.

Among them, the differentiation of commodities is particularly important.

Zomiong bears precise positioning, locking the city's low tide fan.

The four themes are light interest, light tide, light pportation and light extravagance. They focus on children's clothing preferences and trends, deeply fit children's fashion and functional growth, and design and research and development. Only accurate products can continue to make profits and create unlimited development space.

Who can dig deep the potential consumption value of Bao Ma, who can quickly integrate cross-border goods and services, who can continuously cultivate the stickiness of consumers, and who can get multiple returns.

Reporter: after listening to Huang's new system / new mode / new method, how did this mode come into being? Where is the advantage of Zomi bear?

Huang: Here I would like to tell you a story about potatoes and tomatoes: potatoes and tomatoes are not a world, but when you make potatoes into chips, tomatoes make sauce.

The premise of the new model is altruism and altruism to win and win together.

If you want to be the 2018 party, you need more than courage. The key is to have the corresponding conditions.

Cross border integration is not a fresh theory.

However, the reason why many people are talked about and the number of people they do is small. In fact, they still need to see whether the enterprise has such capability.

Zomi bear wants to cross border counterattacks, and we have made decisions after a long period of in-depth study and evaluation of our strengths.

Here I can list at least 10 advantages:

Advantage 1, the first brand of children's clothing exported from many countries in the world for 30 years in a row.

Advantage two, 30 consecutive years, Shishi's largest fabric supplier source enterprise

Advantage three, the world's first 10 times speed M2C millet burst mode

Advantage four, set up three major product R & D centers around the world to solve the fast changing market demand.

Advantage five, the industry's big coffee and strong combination to build super brand.

Advantage six, depth around children's functional health growth design

Advantage seven, United Asia first push effectiveness one hundred brand incubation

Advantage eight, the first army of iron and steel corps to escort your achievements.

Advantage nine, high quality low price 74% off direct supply terminal, more profits

Advantage ten, new system / new mode / new retail / new play the world's first push

Put aside the mode, only from the children's clothing plate, the future consumers need is not the product, is the ultimate explosive product, is the brand + product + experience.

Chinese culture is a new fashion. This is the direction of the future. To keep the old brand young, we must constantly upgrade products, channels and experience. If you do not resist the trend, this era will not concern you.

About how you specifically asked for landing.

In the middle of next month, that is, on April 11th ~14, we will hold the new model of "Zuo Mei bear" and the 2018 autumn and winter new product conference in Nanchang Wanda Wenhua hotel.

Now, the press conference has not yet started. The whole country has already signed 20 provincial service providers. Besides, more than 500 franchisees have already signed up for the conference. Recently, retailers have also been aware that the number of data is increasing.

Reporter: Thank you Huang for receiving your interview during your busy schedule.

Let us all look forward to this magnificent feast and witness the next miracle in the children's clothing industry.