"To Make The World More Human"

"Happy to give up", a new clothing brand that "culture life" is under the banner of Gu Yi culture communication company.

The brand symbolizes the yearning for a better life, the blessing of auspiciousness, the sight of well-being and happiness. She condenses the East and West style concept, opens up the estrangement between tradition and modernity, art and life, and disseminates the techniques of dazzling and traditional crafts of intangible heritage fabrics with contemporary fusion. It shows the trend, vitality and individuality of the young people who pursue fashion and taste at the moment, and she interprets the life style of a modern urbanite who is comfortable, natural and elegant.

She interpreted the "simple and unsophisticated" attitude of life in the new era. She was the "heart" walking on the loess land.

A new clothing brand that combines "culture, technology, health, and fashion" in a new fashion brand is under the banner of Zhen Ge culture development company.

Xi has always been exploring the design direction of "making the existing world more human", and persisting in studying the most suitable fabrics for Oriental skin. Every inch of the design embodies the Oriental figure charm.

A chance coincidence, pleased with the famous Chinese fashion designer Deng Zhaoping teacher, the joy of this initial realization.

For the first time in this Beijing Chinese fashion week's show, the garment fabric applied to the high technology polyimide (PI) fabric which was developed by teacher Deng Zhaoping for many years. Through the technology of interweaving and mixing, the high temperature resistance of polyimide (PI), the skin inhibition, the original far infrared and the light and high heat preservation are applied to our clothing design. The combination of polyimide fiber and combed cotton and wool is combined to solve the problem of the traditional woolen fabric with single function.

This pioneering work led by Mr. Deng Zhaoping has led the development of the wool textile industry across the border and overturned the traditional textile industry's thinking concept.

Mr. Deng Zhaoping's body is revealing the spirit of exploration for the future and the wonderful and imaginative experience of the industry.

This newly born brand continues to pursue Deng Zhaoping's dedication and the pursuit of details. It not only presents the "heart" direction of international fashion, but also conveys the beauty of simplicity and harmony, and has adopted the contemporary cross-border thinking. It has injected the new breath of tradition and modernity, art and life into the Eastern and Western styles and concepts, and re interpreted the poetic, romantic, self-confidence and elegance of contemporary young people, and interpreted a contemporary "simple and uncomplicated" attitude towards life.

Happiness is like a timely rain in the fashion industry, which brings joy and surprise to consumers, and carries the mission of inheritance and dissemination of Chinese clothing culture.