Innovation Drives Brand Change To Meet The Market'S Future -- Interview With President Chen Jinbo CEO Of POOVE

With Chinese youth

Consumption upgrading has become a new normal, and all kinds of changes have been subverting old ideas and old models. Under the macro background of industrial pformation and upgrading and upgrading of consumption, as the founder and promoter of China's youth industry, POOVE President Chen Jinbo CEO believes that in the process of the rising of new generation consumer groups, the consumer market has become more diverse, changeable and multi-dimensional. Only by catering to the changes of the times, carrying out pformation, upgrading and cross-border, can the brand grow into a brand popular among young people in the new era.

In 2018, under the absolute leadership of President Chen Jinbo CEO, the company formulated the brand development strategy for the next ten years.

The first five year plan: through the large-scale import of market deep ploughing, head office and regional branches, the market will be quickly and densely distributed to promote the rapid growth of brand performance.

The second five year plan: the introduction of international brands to achieve multi brand operation.

Ten years later, the company's strategic objectives: from the domestic youth shoes and clothing benchmarking brand to the international first-line youth industry brand operators, to serve the global youth.

2018 is the first year of the first five year plan of POOVE brand. POOVE will upgrade and pform from brand, product, channel, market, team and so on, and actively meet the new opportunities and challenges under the upgrading of consumption.

Chao fan brand: 2018 dance full force.

Accompanied by

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In the face of the popularity of hip hop, faced with the new force of Youth Street Culture in full swing, POOVE, under the leadership of President CEO Chan Kam Po, regarded the youth trend fan as the brand spirit of POOVE, and imprinted the spirit of the tide on POOVE's brand DNA.

President Chen Jinbo CEO pointed out: POOVE will stand on the global pattern and integrate all kinds of fashion resources, so that POOVE will become the exclusive brand of teenagers.

In 2018, based on the ten year development strategy formulated by President Chen Jinbo CEO of Golden Triangle, the core team of Golden Triangle has been actively operating, dancing vigorously, and strongly sponsoring the WOD world dance competition, becoming the official strategic partner of the 2018WOD world dance competition. As an official strategic partner, it has interpreted the exclusive trend of the world's top fashion stage. POOVE also gave the sponsorship of the 2017WOD youth group China finals champion swing crew 2018 travel equipment and public performance activities. The POOVE 2018 spring and summer CCTV advertising film was also broadcast on the CCTV children's channel.

It's hip-hop super network comprehensive program; POOVE also combines "China's hip hop" idol idol, the outstanding brand of hip-hop songs, to voice the attitude of teenagers playing cool and convey the POOVE's attitude.

POOVE

Become the official strategic partner of the 2018WOD world dance competition.

Excellent products: Youth trend culture

President Chen Jinbo CEO pointed out that no matter how the times change, products are always the soul of enterprises.

Under the general trend of consumption upgrading, consumers still focus on the quality and experience value of products.

On the key nodes of any market change, POOVE, led by President CEO Chen Jinbo, can accurately understand the dynamic changes of the market and promote the continuous innovation, iteration and upgrading of products.

In 2018, the continuous innovation and in-depth interpretation of the trend products of young people will still be the main theme of POOVE's forward march.

Under the leadership of President Chen Jinbo CEO, the Golden Triangle core team has actively promoted POOVE's cooperation with the ten leading designers of fashion, big coffee and China's top cutting-edge designers. It has made joint efforts to create POOVE's original cross border hip-hop equipment, interpret the true self, play cool and personality, and achieve the accumulation by strengthening the team. 2018 POOVE has created a new type of "ICON" exploits through the new team, seized the original ICON benchmark of the industry, interpreted the spirit of the extraordinary travellers, and led the new trend of the urban tide running.

Innovation channel: driving terminal development

Facing the changing market, the most effective measure is to maintain the spirit of keeping pace with the times and adapt to and control the trend of development.

In 2018, President Chen Jinbo CEO will continue to promote further in-depth layout of the fifth generation terminal image.

On the one hand, we should continue to promote the Star Store building plan, and take full advantage of the hot trend and benchmarking role of the star store. We encourage and support regional distributors to set up direct stores in the one or two level key business circles and large shopping centers in provincial capitals and prefecture level cities, and establish direct stores in the standards of star stores, so as to form complementary advantages between Direct stores and franchisees.

On the other hand, it has more targeted areas to improve and enhance the channel structure. On the basis of the fifth generation terminal image, the flagship store image has been developed for large shopping centers. The image of discount stores has been developed according to the channel expansion needs of many cities in the region, forming three different retail formats, such as flagship stores, image stores and discount stores, so as to enrich the level of terminal channels and maintain a strong voice in the market.

In addition, in response to the new competitive environment, under the leadership of President Chen Jinbo CEO, POOVE and regional distributors' innovation channels change to drive the new development of the channel. Specific measures include deep ploughing the market and realizing the fast and dense distribution of blank market in the whole country. For the layout of the network that can not meet the requirements of the head office, the head office will adopt a direct way to expand into the blank market, and rapidly enhance the market disk so as to maintain a steady development trend.

Chen Jinbo, President of CEO, said: "the wheel of the industry is moving forward, following the pace of development of the company. The firm partners will succeed through hard work, while the doubters and waiters are unable to catch up with the historical development opportunities and keep pace with the development of the head office.

POOVE flagship store in Jinjiang

Retail terminal: focus and precise service

Nowadays, the trend of "new retail" is sweeping all walks of life, and new ideas, new ways and new models are coming.

President Chen Jinbo CEO, in the face of the complex market environment, has calmly and wisely insight into the core nature of brand marketing. He has clearly combed POOVE's development context and formulated effective strategic planning and action plan.

In 2018, the first year of the first five year plan of POOVE brand, as the important window of POOVE's marketing service output, business school's marketing service function adjusted the strategy to focus and refinement.

This year, the head office will focus on serving the key areas of the country, with precise efforts to radiate and drive the potential market through the benchmarking effect of key markets nationwide.

The head office will provide a more comprehensive, systematic and professional terminal operation service system for key regional markets through a more professional market service functional department. The company will cooperate with key regional markets to plan terminal network layout, and build a national benchmark benchmark to comprehensively promote the new upgrading of POOVE terminal competitiveness.

Golden Triangle team: a century of steady inheritance

President, CEO

The core team of Golden Triangle under the strategy construction has international vision, systematic professional concept, rich operation management experience and innovative product research and development consciousness.

In the future enterprise operation system, President Chen Jinbo CEO, as the core soul of the enterprise, will further stimulate the leading role of the Golden Triangle core team, clarify the functional framework, and enable Golden Triangle core team members to perform their duties and do their best to forge ahead and create a brilliant future for POOVE.

In 2018, the Milan international fashion week opened, and the POOVE Golden Triangle core team opened the European trend tour to explore the mystery of European fashion brands in the past century and draw energy from the international perspective to help brand development.

Facing the changeable macro market environment and the new retail format, temper the atmosphere and dance vigorously, POOVE is based on its brand tonal based on the youth market, deeply ploughing the youth industry, and leading the youth fashion culture new trend.

Under the absolute leadership of POOVE President CEO Chen Jinbo, the tide Golden Triangle core team has injected new blood into the brand, promoted the brand development through the international perspective, promoted the trend of the brand and the internationalization process, achieved brand innovation and leap in the process of inheritance, and opened a new chapter in the development of POOVE brand.