PEAK Renewed The Iran Basketball Association To Accelerate The Internationalization Of The Brand Through The "East Side" Road.

PEAK and Asian basketball team Iran national team resumed their frontiers on.4 8. PEAK sports and Iran Basketball Association held a ceremony at Quanzhou, where their headquarters are located. They announced that they will continue to be the exclusive equipment suppliers and strategic partners of Iran Basketball Association in the future, providing professional competition equipment and training clothes for Iran men's and women's basketball teams, and also with Iran Basketball Association.

Chairman Dr.Ramin Ahmadi Tabatabaei, Secretary of the Basketball Association Mr. Ali Towfigh Khatab and PEAK sports chairman Xu Jingnan, general manager Xu Zhihua and other leaders attended the press conference.

Xu Jingnan said: "in the past 8 years, through the cooperation with the Iran Basketball Association, PEAK has become one of the most famous sports brands in the region. In the future, we hope to work together with the Iran Basketball Association to promote the development of Iran basketball and make PEAK the most popular sports brand in Iran."

China's Basketball World Cup again

For a long time, Iran men's basketball team is a strong basketball team in Asia, representing the highest level of Asian basketball.

As early as 2010, PEAK reached a strategic cooperation agreement with the Iran Basketball Association.

In a few years of cooperation with the Iran Basketball Association, PEAK has accompanied and witnessed the excellent performance of Iran men's basketball team in the Asian Cup, Asian Games and Asian Championships.

It is precisely because of the good foundation of cooperation in the past that the renewal of the two sides is also logical.

Xu Jingnan, chairman of PEAK, said: "our cooperation with the Iran Basketball Association is very good. The two sides are working together again, regardless of whether PEAK or Iran Basketball Association is a historic step.

Through further cooperation in the future, I believe our basketball territory will be better consolidated and expanded.

"The professional basketball equipment provided by PEAK is Iran's favorite basketball team's recognition and recognition.

The professionalism and persistent pursuit of PEAK in basketball is also the pursuit of Iran Basketball Association and all athletes.

Mr. Ali Towfigh Khatab, Secretary General of Iran Basketball Association, said: "we hope to play a better performance in China's World Cup qualifying and competition by wearing the Chinese sports brand."

Layout "one belt and one road" to promote the process of brand internationalization

It is worth mentioning that PEAK has not only had a good cooperation experience with the Iran Basketball Association, but also shared the friendship and feelings established by PEAK and Iran through the cooperation of PEAK chairman Xu Jingnan.

In 2015, he attended the opening ceremony of PEAK's fourth flagship store in Tehran.

Xu Jingnan, vice chairman of the United Nations maritime and Silk Road alliance, was jointly launched by the United Nations and the Ministry of Commerce of China International Economic and technological exchange center. He also went to Iran's alliance city to conduct his own research to promote the development of the land and sea silk road.

Now, insist on creating

PEAK also hopes to speed up the internationalization process with the help of "one belt and one road".

At the press conference, Xu Jingnan said: "through cooperation in basketball, we can see more opportunities and potential in the future.

With the development opportunity of "one belt and one road", PEAK will use professional products and quality services to seek more opportunities for cooperation and win-win cooperation on the sea and land silk road.

Iran Basketball Association President Dr.Ramin Ahmadi Tabatabaei is equally confident: "it is precisely because of PEAK's support for us that the Iran basketball continues to develop and shine in the international market these years. I believe our future cooperation will be more effective."