Adidas'S High-Profile Voice In Favour Of Sex Discrimination For Men And Women Is Embarrassed By Nike.

In order to support equal pay for men and women, Adidas has printed "20%" labels on its own shopping bags, receipts and merchandise.

When Nike fell into the accusation of gender discrimination, Adidas was "targeted" to voice for women.

In April 9th, Adidas announced that it would cooperate with the global women's public welfare organization, Lean In, to launch an online activity called "20 Percent Counts" on line and offline stores to pay attention to the fact that the average salary of women is 20% lower than that of men, and advocate equal pay for equal work.

Label "20%" on shopping bags, receipts and merchandise.

In fact, April 10th is the annual Equal Pay Day in the United States, which means that women have to work until this day to catch up with the wages of men in the previous year.

In 2017, data from Fortune showed that women's pay increased in recent years, and the average salary of men and women in the US dollar was 1:0.82.

In 1963, the United States equal pay for equal work came into effect at 1:0.54.

Although the pay gap between men and women has been shrinking, the gap between 20% is still large.

Lean In, a public welfare organization, was led by Facebook Sheryl, Cheryl's chief operating officer, and was concerned about the development of global women. In

Including sports brand Reebok, taxi application Lyft and daily chemical giant cleaning company, a large number of enterprises to participate in this year's "20 Percent Counts" activities.

"Narrowing the gender income gap is the basic fairness," said Cheryl Sandberg, founder of Lean In.

So this year, Lean In is working with big companies in more than 40 American cities to raise a question to consumers. What will you do if you pay less than 20% of your salary?

During the activity, Adidas shop offline and

The buyers of the channels will see "20%" labels on shopping bags, receipts and some goods.

German brands say they want more people to realize that.

The salary of female employees is lower than that of men.

In this regard, Adidas chief human resources officer Karen Parkin (Karen Parkin) said, "through sports, we have the ability to change life.

On the issue of remuneration, we should improve the lives of women and their families by eliminating the gender income gap.

It is interesting that Adidas announced its participation in women's activities a few days ago, and Nike just admitted that it had made mistakes for internal sex discrimination.

In 2017, some Nike women employees launched a private investigation into the management of enterprises to collect allegations about the lack of fair pay for men and women.

The move triggered a series of reactions in March of this year. With the Wall Street journal exposing many details of the company's sex discrimination, Nike was criticized.

In April 6th, the data released by Nike showed that although the proportion of men and women in the world was quite similar, only 29% of the company's hundreds of vice presidents were women, and were described as "Boys Club (men's Club)".

Around the world, Nike male workers earn 1 dollars per woman, and women earn 0.99 dollars.

Meanwhile, in the Nike UK branch, the wholesale and retail sectors earn 10% and 3% more men than women, respectively.

Nike responded by saying that women account for a lower share of senior jobs, resulting in income disparities.

To this end, Nike human resources director Monique Matheson (Monique Matheson) acknowledged that the company's personnel management deficiencies, and then will take measures to enhance the proportion of women in senior management positions.

Because of the unfair treatment of female employees, Trevor Edwards, Trevor Edwards, the global brand manager of Nike for 25 years, and Jayme Martin, the world's general manager, have been dismissed from the Edwards.

Nevertheless, Trevor Wade Wade, Landor's global marketing director at the consulting firm, said: "female consumers will reconsider their loyalty to Nike." Trevor

Today, as a major competitor, Adidas intentionally or unintentionally "loudly supports" equal pay for equal work. Although this approach is more at the marketing level, Nike is inevitably embarrassed.