290 Agencies Such As Burberry And H&M Promise To Curb Plastic Pollution.

A few days ago, 290 institutions including the world's major packaging manufacturers, brands, retailers, recycling companies, governments and NGO (non-governmental organizations) signed the "The New Plastics Economy Global Commitment".

The document is aimed at containing plastic pollution from the source. It was co sponsored by Ellen MacArthur Foundation foundation and UN Environment (United Nations Environment Programme), and was officially announced at Our Ocean Conference (Our Ocean Conference) held in Bali Island in October 29th.

Plastic packaging consumes about 20% of the world's total, including the L Or Or Al, Johnson group (Johnson & Johnson) and Unilever (Unilever) three giants. The fashion industry includes Burberry, Stella McCartney, H&M, Zara parent company, and other famous enterprises. The other includes the food and beverage giant such as the (Danone Group), the Pepsi (Pepsi Cola), Coca Cola Co and so on.

The goal of the new plastics economics global commitment is to create a "new normal" in plastic packaging, and strive to reduce plastic pollution by achieving three main objectives:

Through innovation, it is ensured that 100% of plastic packaging can be safely and repeatedly used, recycled or compost by 2025.

By recycling a large number of plastics or reusing them, new packaging or products can be made to recycle the produced plastics.

These goals will undergo an assessment every 18 months, and the goals will be higher and higher in the coming years.

All companies that sign the undertaking need to publicly disclose the progress of reducing plastic consumption every year by achieving these goals.

Alison Lewis, global chief marketing officer, said: "we are happy to accept the package reform. This is both a challenge and an opportunity for us. We believe that under the impetus of this initiative, we will have a meaningful change in the behavior of our company and consumers."

Cecilia Br Br, director of environmental sustainability, said: "plastic waste and pollution are a huge global environmental challenge. No single brand can cope with the challenges faced by the whole industry alone.

We must be united. "The new plastics economics global commitments" is a big step in the right direction, which enables enterprises and governments to ally on the same agenda.

Ellen MacArthur, the founder of Ellen MacArthur Foundation, said: "we all know that cleaning up plastic waste from the beach and the sea is very important, but this year

Garbage is still pouring into the ocean like waves.

We need to go upstream and trace the source.

The new plastics economics global commitment book has "draw a line in the sand" for us, and the enterprises, governments and agencies around the world are united in the clear vision of creating a recycling economy.

Erik Solheim, executive director of the United Nations Environment Programme, said: "marine plastic pollution is the most obvious and worrying thing in the plastic pollution crisis.

The new plastics economics global undertaking lists the steps that businesses and governments must take to find solutions to the root causes of plastic pollution. We will urge all parties concerned to solve this global problem to sign the undertaking.

As early as May this year, brands such as Nike, H&M, Burberry and Gap joined the Make Fashion Circular program launched by Ellen MacArthur Foundation, which was designed to recover

And products to reduce global

Waste.