Is It Possible For A Star To Wear A Dress To Wear A Red Carpet?

At the end of the year, it was the Hollywood awards season.

Besides the awards, all kinds of stars on the red carpet may be the most favorite scenery of the melon eating crowd.

But all kinds of shapes on the red carpet are not just looking beautiful.

Behind makeup is business.

Why did Kate Blanchett wear the Giorgio Armani blue dress on Oscar's red carpet in 2016? Why did Lady Gaga have the eye shadow of Marc Jacobs on the 2019 Golden Globe Awards? That blue dress and smoked makeup are not just suitable for these celebrities to appear on the red carpet. In fact, these celebrity stylists or themselves are closely related to brands.

It took a lot of money to make their products visible to audiences around the world with the help of stars.

Such a red carpet paction is no secret in the industry, and many stylists never shy away from the brand's money.

Kate Blanchett, Miranda Kerr, Emily Blunt and other star stylist Jessica Paster had been right.

Media The Cut said, "if this dress looks good, we would have chosen it. Why don't we charge a little more money?"

According to the world clothing and shoe net, according to the data provided by Paster three years ago, the price of the brand to the stylist is between $30 thousand and $500 thousand, and the price for the female star is between 100 thousand and 250 thousand dollars.

Over the past three years, the price should have gone up again.

For some stylists, this kind of deal is no big deal.

Brad Goreski, the famous Hollywood stylist, told The Cut, "why do we need to know how they earn money? They are not selling drugs, they are just getting some money to wear a skirt.

If a brand offers us $150 thousand to make me wear some designer clothes, I will think where to sign up.

It is undeniable that although the brand has to pay a lot of money to the stylist, it can be a win-win for the brand.

When a dress is put on a red carpet by a star, it is better brand marketing than TV or magazine advertising, and the cost of the brand may not be higher than that paid to the magazine.

Although many of the gowns and makeup are sponsored by the brand, they appear on the red carpet, but celebrities and brands rarely disclose such sponsorship relations. Ordinary audiences do not think of the money pactions behind the beautiful models.

The Fashion Law and other fashion media began to think that brand advertising may bring legal consequences.

According to the regulations of the Federal Trade Commission, consumers have the right to obtain sufficient information to make informed purchase decisions, and businesses should also have the opportunity to compete freely in a market without cheating and injustice.

If the star endorsed the brand, but did not carry out reasonable information disclosure, it violated the Federal Trade Commission Act.

Then the question becomes, is the star wearing a brand dress on the red carpet, is it endorsing for the brand? If this dress is a gift to the star as a brand, the problem is not that difficult, but if the star receives the brand money, it is somewhat difficult to define.

Venable, a US law firm, is very positive about this question. He thinks that if stars receive money on a red carpet to show a brand's clothing, they are endorsing it for the brand.

If a part of the audience appreciates the modeling of the red carpet, they do not know that there is a money paction between the stars and the brand, which has caused a deceit to the audience. The endorsement of the star for the brand is also likely to mislead the audience.

In general, this is a question of "brand advertising but not advertising."

At present, there are no brands or celebrities at home and abroad, because this kind of trouble is caused by the hidden advertisements of red carpet. However, in order to avoid risks, brands or stars should disclose their mutual interests.

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