Zhang Yixing Becomes The Global Image Spokesperson Of CK JEANS And CK UNDERWEAR.

China, July 31, 2019 - Calvin Klein, Inc. – CALVIN KLEIN announced the famous singer, actor and music producer Zhang Yixing as spokesperson for CALVINKLEIN JEANS and CALVIN KLEIN UNDERWEAR global brand image. Zhang Yixing is also the first Chinese global spokesperson since CALVINKLEIN was founded in 1968. This cooperation means that the brand attaches great importance to the strong Chinese market, and further deepens the brand's profound relationship with the younger generation of consumers.

Zhang Yixing, as the brand global spokesperson, will attend the "absolute attraction" brand night of CALVIN KLEIN JEANS held in Shanghai in August 7th. At the same time, she will take part in CALVINKLEIN JEANS and CALVIN KLEIN UNDERWEAR2019 new advertising blockbuster in a new status. The new season's advertising blockbuster will be launched in the middle of the world in the mainstream fashion and lifestyle media layout in mid 8, and a series of Internet and social media campaigns will also be launched.

As an all-round entertainer of China's new generation, Zhang Yixing has been breaking through himself in various fields such as music, film and television, bringing various excellent music and film works to the public, and won numerous awards. This also shows Zhang Yixing's personal quality has been widely recognized. In addition, Zhang Yixing has been committed to conveying positive energy to the young people and the fashion attitude to express himself. This fits perfectly with the young and fearless brand spirit of CALVINKLEIN.

Since the launch of the first CALVIN KLEIN jeans in 1978, CALVIN KLEINJEANS has always been positioned as the real designer jeans brand, and is highly sought after by its innovative trousers, ingenious detail design and fabric handling. Nowadays, CALVIN KLEINJEANS has become the pronoun of sex appeal and fashion. Its design is simple and fashionable, but it is not straightforward. Since its appearance, CALVIN KLEINUNDERWEAR has been leading the market in its avant-garde design, innovative fabrics and excellent fit and quality of its underwear series.

The essence of CALVIN KLEIN brand is simplicity, flexibility and fashion. CALVIN KLEIN JEANS and CALVIN KLEINUNDERWEAR have been promoting the development of the fashion industry, and are renowned internationally for their memorable advertisements and innovative fashion designs.

The brand was founded in 1968 by Calvin Klein and its business partner, Barry Schwartz. CALVINKLEIN, as the leader of American fashion, is famous for its simple aesthetics and innovative design. In CALVIN KLEIN2018, global retail sales approached us $10 billion and distributed in (over 110) countries. CALVIN KLEIN employs more than 10000 people worldwide. CALVINKLEIN was formally acquired by PVH group in 2003.