It's On The Front Page Again! Praise Keqiao For Speeding Up The Construction Of The "International Textile Capital" In The New Era

From September 4th to September 5th, the front page of the Shaoxing daily published two articles on accelerating the construction of the international textile capital in Keqiao in the new era.

Where does the power come from? -- Keqiao speeds up the construction of the "international textile capital" in the new era (Part 1)

World textile sees China and Chinese textile is in Keqiao. Statistics show that in the first half of this year, Keqiao's export volume reached 39 billion 703 million yuan, an increase of 15.47% over the same period last year, and its export volume and growth rate ranked first in the city. Its growth rate was 9.3 percentage points higher than the national average level, accounting for 39% of the total export volume of the city.

Keqiao's textile exports account for more than 90% of Keqiao's total exports. Behind the gratifying data, the Keqiao district government has adhered to the concept of innovation, coordination, green, openness and sharing of new development. It is closely related to the development strategy of "technological innovation", "market evolution", "fashion led" and "Silk Road Keqiao". It will continue to promote the upgrading of printing and dyeing industry in one term after another.

In recent days, reporters have entered the Keqiao printing and dyeing gathering area, visited textile foreign trade, printing and dyeing enterprises and related departments, and visited Keqiao to face the complicated economic situation at home and abroad, how to meet difficulties and be enterprising, and break through a new road to "international textile capital" in the new era.

Global textile people's "gold rush"

In the early autumn morning, the golden Keqiao Avenue car was coming and going. The modern high buildings on both sides of the Boulevard are on the 13 floor of Fortune Tower, 21 floor, Shaoxing City, Qi Wu Trade Co., Ltd. Every day, foreign businessmen from different countries such as Yemen, India, Pakistan, Russia, Korea and so on come in endless stream. They come to discuss and exchange with all kinds of fabric samples in fluent Chinese.

Textile printing and dyeing industry is a traditional industry in Keqiao. It is also a pillar industry, a dominant industry and a livelihood industry. China's Textile City yard is a "household property" of Keqiao's textile industry. As the largest and most widely distributed textile distribution center in the world, the cloth shipped from here annually accounts for 1/4 of the global textile market. Relying on the unique advantages of China's Textile City and the growing international "friend circle" in Keqiao, Wang Zhouhua's trading company started to export $15 million annually.

Printing and dyeing is a key link in the textile industry chain. Keqiao's printing and dyeing industry has firmly occupied the first place in the national printing and dyeing industry. The number of printing and dyeing enterprises has reached hundreds, accounting for more than half of Zhejiang's capacity, accounting for 1/3 of the country's total capacity and annual sales revenue of 65 billion yuan.

As the most representative textile cluster base in the country, the textile city supported by the "printing and dyeing + market" has become the "gold rush" for the global textile industry. Nearly half of the textile enterprises in the country have established a production and sales relationship with Keqiao. Nearly 6000 foreign businessmen are stationed in Keqiao, and China's textile city has a daily passenger volume of 100 thousand. However, in Keqiao's textile and dyeing industry, there are still extensive management modes, such as high pollution, low and scattered production mode and management system, low price and disorderly competition and so on.

Industry flourish and cities flourish, while industries are strong, cities are strong. Facing the new pattern of global competition, how to adapt to the new era of economic and quality development of textile and dyeing industry as the industry of Keqiao's economic development? It is imperative to speed up transformation and upgrading and achieve the goal of changing the cage for birds and Phoenix Nirvana.

"Visible hand" breaks "pots and pots"

"Instead of passive transformation, it is better to take the initiative to change." In the face of the pains of transformation, the Keqiao district government has taken the initiative to break the transformation and upgrading of "pots and jars", and launched a massive and protracted war. Through the meticulous cultivation of "visible hands", the "invisible hand" of the market has spurred vitality, and the textile and dyeing industry has been transformed into an innovative driven technology industry, a responsible green industry and a cultural leading fashion industry.

In June 2010, the Shaoxing county Party committee and county government made a great decision to make the county's printing and dyeing industry gather in the coastal area, and set off a printing and dyeing industrial revolution with the goal of eliminating backward production capacity, introducing advanced technology and changing development mode.

Since 2016, the Keqiao area has focused on the goal of "green high-end world leading". It has launched an unprecedented "sword operation". It has issued a series of strong policies on further promoting the upgrading and upgrading of printing and dyeing industry, "accelerating the implementation of industrial inefficient enterprises transformation and upgrading implementation plan" and "a number of opinions on the improvement of printing and dyeing industry in Keqiao district" and so on. It has gathered the strength of the whole region to push forward the printing and dyeing industry gathering and upgrading, so as to realize the transformation of Keqiao printing and dyeing industry from low to high level.

At the same time, Keqiao District encourages textile printing and dyeing enterprises to accelerate the introduction of advanced technology and advanced equipment, and realize the integration of equipment, technology and management with the international market. In the past three years, Keqiao printing and dyeing enterprises have invested 1 billion 273 million yuan in technical transformation.

Keqiao district has also set up a traditional industrial transformation and upgrading of special incentive funds and a green printing and dyeing industry development fund with a scale of 1 billion yuan for financial support. At present, it has invested 390 million yuan to support the development of 56 printing and dyeing enterprises. Invest billions of yuan to build a blue print fashion Town, which lasted for 8 years. Keqiao's printing and dyeing enterprises were integrated into more than 200 from the top more than 200, and all of them were located in the printing and dyeing industry gathering area.

China Textile and urban construction and management committee responsible person told reporters that in deepening the transformation and upgrading of the printing and dyeing industry, the Keqiao district government promulgated relevant policies to promote the transformation and upgrading of the textile city. Promote the transformation and upgrading of Dongsheng Road and other light textile market, set up a copyright protection office to crack down on pattern counterfeiting, take the lead in launching the China Keqiao textile index, become a barometer of the global textile industry, create a national integrity market, and set up an online Textile City. Take measures to effectively boost the healthy and stable development of the market.

From "going all over the world" to "covering the whole world"

In the first half of this year, the output value of Keqiao's textile industry reached 40 billion 230 million yuan, an increase of 16.2% over the same period last year, which was 5.5 percentage points higher than the industrial output value. In particular, the printing and dyeing industry has increased its output value by 27%, which is 11 percentage points higher than that of large textiles. Why does Keqiao's textile industry break through the tight encirclement and go against the trend? The reason lies in that Keqiao district should speed up the construction of modern industrial clusters and strive to build the "international textile capital" in the new era.

How to build the "international textile capital" in the new era? This is not only the reality that enterprises must face, but also the examination questions placed before the government.

"China Light Textile City" is a "gold card" in Keqiao district. It is also the foundation of Keqiao's career and the foundation of the city. Compared with the new situation, new requirements and new tasks of reform and opening up, there are still some problems in China's Textile City, such as relatively simple business mode, insufficient innovation capability, weak brand awareness and inadequate market support. The relevant responsible person of the Keqiao district government said that under the strategic framework of "one belt and one road", the Yangtze River economic belt, the "four major constructions" and the Hangzhou Shaoxing City integration, Keqiao should take the open and inclusive concept of "Hangzhou Shaoxing City to the world" to plan the new ideas and new measures of China's light textile city and Keqiao's urban construction and development at a higher level, so as to promote the great development with the opening up and speed up the construction of the "international textile capital" in the new era.

Focus on creating a fashion and creative industry ecosystem, from the top level design, it will be included in the Keqiao 100 billion industry training plan. Based on the four major fields of fashion design, fashion manufacturing, fashion consumption and fashion service, we will build a multi-level functional system with dislocation, complementarity and organic coordination, and effectively promote the construction of fashion market and the construction of fashion industrial park.

"Go out" and expand a broader market. Tan Ke, director of Commerce Bureau of Keqiao District, said that Keqiao district started the national brand transformation and upgrading base, the "country name" business card, introduced financial support to stabilize foreign trade related policies, and actively promoted the printing and dyeing enterprises to process and distribute their work. Through the holding of precise docking and overseas fabric exhibition, the government led the textile manufacturers to integrate into the "one belt" road construction and expand the international "friends circle". Since the beginning of this year, Keqiao has organized 1227 enterprises to participate in 17 exhibitions.

From "Water Street Keqiao" to "Silk Road Keqiao", from "walking the whole world" to "covering the whole world", Keqiao is striding forward to "green high-end and world leading" in the process of building the "international textile capital" in the new era.

Where is the direction of the kinetic energy? Keqiao speeds up the construction of the "international textile capital" in the new era (2)

Traditional big dye cylinders have transformed into smart factories, branding has developed into enterprise consensus, and fashion and creative ecosystem has been plentiful. Focusing on the development of high quality, Keqiao District focuses on the development orientation of "open, fashion, intelligence and high end". Through upgrading the value chain, reinforcing the innovation chain and extending the industrial chain, we should try our best to improve the traditional textile industry's new and old energy conversion combination boxing.

Keqiao District, which is accelerating the construction of the "international textile capital" in the new era, is committed to answering the question of "where the direction of the kinetic energy is going". We will build a high quality modern industrial system with greater determination and boldness, and open a new chapter in the integration of production and city.

The main melody of intelligence

In the machine packing workshop of Zhejiang Tiansheng Chemical Fiber Co., Ltd. in Xingma Road, Ma An Town, Keqiao, the mechanical arm picks up 100 kilograms of silk cake and puts it into the conveyor belt, and the packaging is completed automatically. One day, 150 thousand packages of silk cake are completed. Not far away, Shaoxing English printing and dyeing Co., Ltd. is the first pilot enterprise in Keqiao to create the first printing and dyeing brain platform in the country. 24 vats are equipped with smart brains and all-weather dynamic monitoring, which greatly improves the passing rate of dyeing once, and forms a new competitive power in the printing and dyeing industry.

"With the rapid development of the Internet and the deep integration of information and industrialization, intelligent manufacturing has become a new driving force for the upgrading of industrial enterprises." Lou Dongyin, director of the Keqiao District Trust Bureau, said in an interview with reporters.

In line with the trend of "Internet +" development, Keqiao district has vigorously developed the digital economy "project 1", actively exploring the ways and means of intelligent transformation, giving full play to the integration of R & D and production, and actively promoting the textile and dyeing enterprises to build smart factories, promoting the meticulous and digitalized development of the whole textile industry chain, thereby enhancing the value of the industrial chain.

"Reducing staff, increasing efficiency, improving quality and increasing efficiency" is the motive force for enterprises to increase investment in machine transformation. Zhao Guoping, general manager of Hesheng dyeing and printing, told reporters that the company invested more than 300 million yuan through machine replacement, the efficiency increased by 15%~20%, and the labor force was reduced by about 1/3.

Under the guidance of Lego printing and dyeing, Xing Ming dyeing and finishing, Hesheng printing and dyeing and other benchmarking enterprises, Keqiao textile printing and dyeing enterprises continue to accelerate the pace of intelligence. From the intellectualization of the single equipment to the intellectualization of the whole production process, from the intellectualization of enterprise to the intellectualization of chemical fiber, printing and dyeing, equipment manufacturing, and many other industries. This year, Keqiao district is speeding up the construction of a number of intelligent manufacturing major chemical fiber textile projects, namely, Yue Jian intelligent spinning machine, Heng Ming chemical fiber "annual production capacity of 1 million 400 thousand tons of functional fiber intelligent production line", Tiansheng chemical fiber "annual output of 400 thousand tons of differential fiber three phase comprehensive technical transformation".

"Machine replacement, intelligent transformation to achieve quality and efficiency." Lou Dongyin said that so far, Keqiao industrial enterprises have invested more than 30 billion yuan in machine replacement and intelligent transformation, and more than 60% printing and dyeing equipment has reached or near the international advanced level.

New trend of fashion creativity

The dull, old-fashioned black felt hat "shades" made of pink, bright yellow, and so on, became a fashionable fashion for young people. At the end of March this year, at the China International Fashion Week show in Beijing, the dress of Tu Jun, a local fashion designer in Keqiao, surprised the people of the whole country and even the world fashion industry.

"Through technological innovation, fostering local brands and developing fashion and creative industries has been an important starting point for the transformation and upgrading of Keqiao's textile industry, and an important path for Keqiao to integrate with the international fashion ecosystem." Keqiao District Science and Technology Bureau official said.

Released the first textile fashion index in China: China Keqiao fashion index; implementation of "monthly exhibition, daily fashion" series of normalization activities; China Europe fashion dream factory, "Oriental Milan" international fashion publishing center and many other international fashion projects settled in Keqiao...... In the new era, the fashion power of Keqiao, Keqiao design and Keqiao manufacturing as the main body of the "international textile capital" has been unprecedentedly active.

Actively exploring the new mode of foreign trade has become the consensus of the innovation and development of textile and garment foreign trade enterprises such as vant, red, green and blue, and the enterprise has invested tens of millions of yuan to develop new products every year. A number of Keqiao local fabric brands and clothing brands, such as Ji Ma Liang, Jin Sheng Textile, embroidery embroidery and haute Hua Hua, are closely following the international fashion trend and leading the fabric trend. With the expanding brand matrix, the new development of Keqiao's new development has been transmitted to the outside world. Keqiao's first overseas exhibition space has been opened up, and the "Silk Road Keqiao Milan Pavilion" has been opened in Milan, Italy. Keqiao's fashion industry presents the diversified industrial ecology of Keqiao's textile leading brands, innovative enterprises, local excellent designers, and the prosperity and symbiosis of fashion forces at home and abroad.

New chapter of integration of production and city

On the western side of Dongsheng Road, the 104 National Road, a new market is emerging. The international fabric sourcing center of China Textile City, which invested nearly 2 billion 700 million yuan and has a construction area of about 200 thousand square meters, was completed in April this year. More than 1700 operators signed the contract, and is expected to put into trial operation in the second half of the year. This new market is not only the new market of textile market in the traditional market area of China Textile City, but also the most advanced market complex of facilities and equipment in China's textile city cluster.

"City level is the concentrated expression of the comprehensive strength of the city. Keqiao will further seize the strategic opportunities of the Yangtze River Delta integration development, and make a new vision of the integration of the city and the city with a more open view and pattern." Shen Zhijiang, Secretary of the Keqiao District Committee, said that the focus was on speeding up the bid. This year, Keqiao district is speeding up the pace of Shanghai Hangzhou.

The landscape project of Light Textile City South Plaza is fully completed. Since last year, more than 20 textile exchange markets in China Light Textile City have been accelerating the transformation and evolution of new steps. At the same time, at the eastern head of Keqiao airport terminal in Xiaoshan airport, a new international convention and Exhibition Center, the Shaoxing International Convention and exhibition center with a total investment of about 7 billion yuan and a total area of about 170 thousand square meters, is also in full swing. The Autumn Fair will be held here. Guided by the Textile Expo, we will accelerate the integration of the upstream and downstream industries chain of the textile industry, and build a new mode of "Exhibition + economy" to inject new vitality into the high quality development of Keqiao's economy.

To integrate the potential of the producers, the Keqiao District integrates the transformation and upgrading of the textile city into the whole urban economic development plan, relying on the building, through introducing the related formats of the creative garden, design garden and Technology Park, and so on, so as to make the market's talent flow and innovation flow to the building aggregation, thus forming a three-dimensional market and realizing the seamless connection between the building and the market.

With the construction of the new world landmark such as the robot world cup, the world cloth merchants conference, the world model competition and so on in Keqiao, the construction of the new landmark of the Oriental Milan international fashion publishing center and Shaoxing dragon Dream Hotel has been continuously promoted. Yang Xincheng and Lanting Pavilion Cultural Tourism Resort have been expanding continuously. The pace of Keqiao's urban integration has been accelerating. Keqiao District, which is accelerating the construction of the "international textile capital" in the new era, is attracting global attention.