2019 Ningbo Fashion Festival And The Twenty-Third Ningbo International Clothing Festival Will Be Opened Soon.

At 2 p.m. on October 23, 2019, the 2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival press conference were held in Ningbo.

Ningbo clothing festival is one of the first large-scale comprehensive economic and trade activities held in Ningbo. Relying on solid industrial foundation, after 23 years of hard work, it has played a positive role in promoting the transformation and upgrading of garment industry and international cooperation, improving the quality of citizens' fashionable and cultural life and speeding up the construction of Ningbo's famous cities. This year coincides with the 70th anniversary founding of new China. It is also the second year for Ningbo to actively promote the "six struggle and three year high" action plan. In line with the pace of the times and the requirements of Ningbo's fashion industry, Ningbo International Fashion Festival has been upgraded to 2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival, which will be held in Ningbo on October 24th -27.

This fashion festival takes the theme of "colorful and bright future" as the theme, promoting the development of fashion culture and promoting the high quality development of the fashion industry. Taking fashion textile and clothing as the starting point, it brings together fashionable and innovative resources, shapes the brand of fashion enterprises, and advocates the green, healthy, cultural, innovative and inclusive fashion concept. It also organised 15 major activities, namely, brand exhibition, industry forum, fashion creativity, fashion consumption, and so on. The four major activities.

First, the main activities of Fashion Festival

(1) brand display

The brand exhibition uses 6 exhibition centers of Ningbo International Convention and Exhibition Center, with an exhibition area of 40 thousand square meters, with 2000 booths, an increase of 15% over the previous session. A total of 12 overseas countries (regions) and 285 brands from the United States, Britain and Italy participated in the exhibition. Overseas and foreign brands accounted for about 25% of the total number of exhibitors. This year's exhibition includes clothing and accessories, bags and leather goods, home textiles and home furnishings, covering four major fashion industries. Apart from the functions of the exhibition board, the exhibition focuses on five major functions of Ningbo fashion achievements, fashion brands, fashion support, fashion consumption and fashion base. Meanwhile, this year, for the first time, the "fashionable Ningbo theme exhibition area" will be set up at the entrance of hall 1. The main line is "from the hometown of red tailors to the famous fashion city". Through the creative expression of Hong Bang legend, tide people interaction and net red card, we can carry forward the red band tailor craftsman spirit, disseminate the fashion culture, look forward to the vision of the construction of the famous fashion city, and unite the centripetal force of the development of Ningbo fashion industry.

(two) Industry Forum

The fashion festival will hold the 2019 Ningbo fashion conference for the first time, and six professional forums and multiple industry docking activities will be held.

1. main forum - 2019 Ningbo fashion Convention and Fashion Festival opening ceremony.

2019 the Ningbo fashion Convention and Fashion Festival opening ceremony will be held at the Radisson Hotel on the morning of October 24th. The meeting will be about 500 people. The conference will focus on the theme of "industrial fashion, fashion industrialization and fashion city construction", and invite experts, leading enterprises and Shang Daka from home and abroad to give keynote speeches and interactive dialogues. Yang Dayun, the founder of "China's fashion industry Godfather", Seyma Colin, founder of the global design education platform in France, Francis, chief representative of Italy Fashion Industry Federation, Francis, China's top designer of fashion design, Li Rucheng, director of YOUNGOR group, and Wu Yonghong, senior marketing director of Samsonite (China), attended the heavyweight guests. In addition, in order to promote investment cooperation in fashion industry, a major fashion industry signing ceremony will be held.

2. points forum and industry docking activities

(1) Ningbo fashion industry innovation alliance conference and fashion Collaboration Strategy Symposium. The Ningbo fashion industry innovation alliance is a fashion promotion organization under the guidance of the Ningbo Municipal Bureau of letters. It is established by the fashion alliance of clothing, luggage, accessories, home furnishing, home textiles and other fashion industries, and associated enterprises, institutions, industry associations, fashion design offices, etc., through the form of voluntary alliance. It takes the responsibility and mission of Ningbo fashion industry's collaborative innovation and high-quality development. At the same time, with the opportunity of the founding of the alliance, gathering the resources of fashion industry in Ningbo and the whole country will blow the horn of Ningbo's fashion industry collaborative innovation. During the meeting, the alliance will sign strategic cooperation agreements with the Guangdong Guangdong, Hong Kong and Macao cooperation fashion brand Committee and the Yangtze River Delta fashion industry alliance respectively.

(2) 2019 China Fashion Buyer conference. The conference will publish the research findings of China's fashion consumption trends and procurement market development, and achieve seamless docking between suppliers and buyers through the promotion of brand enterprises, distribution of distributors and on-site docking. Cao Lisheng, Party Secretary of the China National Business Information Center, will attend and deliver speeches. The 5 brands will be introduced, including representatives of Dun Yun dress, collar luggage, Bao Bei Lai Yi children's clothing, etc.

(3) 2019 China Fashion smart manufacturing and Fashion Technology Summit Forum. The forum is sponsored by China Sewing Machinery Association, focusing on the theme of intelligent transformation and application of big data such as design, manufacturing, channel, logistics, platform, etc., to explore the development prospect of Intelligent Manufacturing in fashion industry and publish relevant research results. Wang Jian, vice chairman and Secretary General of the China Science and technology automation alliance, and Wang Xiaofeng, general manager of Haier digital technology textile and garment industry, will give keynote speeches.

(4) 2019 China's "fashion industry + Internet" forum and docking conference. The conference will discuss the theme of new retail, digital stores and consumer interactive experience, and carry out on-site docking through e-commerce channel publishing, brand fashion promotion and so on, to help enterprises effectively develop full channel marketing strategy, innovate marketing mode and expand sales market. The 7 guests will be keynote speech delivered by Tokunaga Kichi, President of the Sino Japanese Federation of designers' Industry Association, Jiang Qinglin, vice president of the school of operations and supply chain, University of Liverpool, University of Liverpool, Xijiang International Business School of University of Liverpool, Qian Jiang, chairman of Hongkong east alliance garment industry group, and the 70 national household electrical appliance business platform will participate in the docking conference, and the CEO economic innovation park will be introduced to Taiwan.

(5) fashion industry chain elements docking activities. At the exhibition site, we will set up the fashion industry chain elements docking service area, organize and organize a number of new product promotion, transnational procurement, talent services, industry seminars and other activities, including fashion talents and human resources supply and demand meeting, international buyers centralized purchase order meeting, hundreds of designers Ningbo line, enterprise fashion new products and cooperation project release.

(three) fashion creativity release

The fashion and creative sectors include the fashion trend release and the 2020/2021 autumn and winter textile fashion trends in China, which are launching two activities.

(1) fashion trends are released. It will be held on from October 24th to 27th at the executive B building of Ningbo International Convention and Exhibition Center. There will be four fashion exhibitions of famous brands, famous domestic designers, local fashion brands and avant-garde colleges. Among them, China's top ten designer Hu Jin will hand in hand with the famous women's clothing brand Ma Zhong Lin to bring the theme of "impression money Lake" on display. China's Ten Star designer Gong Hangyu will bring "one step and one dust" fashion show; the Chinese New Designer Jiang Zhuojun will bring the "stars and clouds" hair show; the New York senior custom tailor brand NIKKY will be jointly released with the local high-end women's brand Demille, the children's wear custom brand Piccolo RE (little emperor), and the works of teachers and students from Luxun Academy of Fine Arts and Ningbo University. The 2019 second KFIP children's fashion week will also be held.

(2) the trend of China's textile fabrics in autumn and winter is released in 2020/2021. It is hosted by China Textile Information Center and national textile product development center, mainly based on static display, presenting three dimensions of textile fabrics, fashion trends, intelligent technology and environmental protection. The quantity, quality and compatibility of the fabric will be further improved.

(four) fashion consumption

The fashion consumption section includes 2019 Ningbo fashion consumption Carnival and the ten national fashion network red live broadcast to purchase two activities.

(1) 2019 fashion Carnival in Ningbo. 2019 the Ningbo fashion Carnival will be held in October 21st to create the city's fashion product experience week, Tianyi Plaza, cool shopping mall, international shopping center, intime department store, Raffles square, impression city, Lishi city Les, hang Yi Plaza and other 13 fashion business complexes and 35 local brand shops. In the same period, we will also hand out the Ningbo fashion consumption hand-painted map, which will show the major fashion business complexes in Ningbo, the fashionable characteristic blocks and the large native brand factory shops.

(2) the ten major fashion websites in China are purchased live. The event will be held on October 24th -25, at the hall of No. 2-3 Hall of the Convention and Exhibition Center. The Alibaba group service provider and Taobao live live in the first batch of white walls. The five brands including 10 Fashion Network red anchors and La Natsu Bell women's wear, sadi (Sadi) women's bag, Danish hornet tide brand, MJSTYLE (Jian Shang) casual wear, and Ti Jia Ting Mei makeup will participate in the live shopping activities. Local brands such as Taiping bird, Demana women's clothing, luggage bags and AGD men's clothing will participate.

Two, characteristic highlights

This fashion festival combines the global perspective and local characteristics, presenting the most popular fashion trends, building a communication bridge in the fashion industry, and promoting wider, deeper, and higher level exchanges, cooperation and common development both at home and abroad.

(1) the exhibition will be upgraded with new trends.

This year, the "Ningbo Fashion Festival" has been promoted to "Ningbo Fashion Festival". fashion "Theme", in addition to previous clothing, new clothing and accessories, bags and leather goods, home textiles and home three plates, achieved a breakthrough from 1 to 4. 雅戈尔、新秀丽、博洋、马威等国内外200多个时尚品牌纷纷参展，将围绕科技、时尚、绿色的产业新定位，上演一场时尚大片：雅戈尔将带来品牌矩阵新成员YOUNGOR LADY，引领服装业的新时尚；博洋服饰携手北京服装学院带来献礼新中国成立70周年华诞阅兵仪式群众巡游礼服，该公司是浙江唯一入选的设计开发及生产制造供应商；申洲集团携马威品牌带来可降解涤纶、草木染、个性化定制印花T恤等多项倡导绿色健康生活的黑科技；苹果服饰带来了与中国工程院俞梦孙院士领衔的全军航空重点实验室共同合作的智能穿戴服装；旦可韵打造时尚针织产品最强供应链，为追求时尚的年轻一代提供个性化品质着装；红传服饰为精致独立现代女性打造个性化、场景化成衣定制；时尚帆布包——布功夫将推出兼具时尚和垃圾分类存放功能的帆布袋；旷世智源携旗下“芬缘”和“边 "Corner" and other private brands, with "fragrance" as the core, and the debut of the concept stores such as "soft design, cultural creation, light food, coffee" and so on. The 10 Zhi Mingwen enterprises, such as Hua man culture, big head son culture and GUI Zhen Tang culture, have participated in the exhibition for the first time to boost the seamless connection between IP and the fashion industry. Haier's textile and clothing products sub platform -- Hai Yun's exhibition activities will break the traditional display scene, and use the form of "mobile venues" to showcase new technologies, new applications and new ecology in the field of intelligent manufacturing and industrial application, and provide solutions and solutions for the upgrading of China's textile and garment industry chain. In addition, the participation of the fashion base, such as Chi Shang Industrial Park, Yun Shang Valley and Bo Yang Qian Yang 26 Pioneer Park, will create a guarantee for the development of fashion industry.

(two) keep up with the theme of "fashion" to upgrade and enrich the content of activities.

Industry forum, fashion creativity and fashion consumption sector are also more attractive. This year for the first time held a fashion conference, 2019 Ningbo fashion carnival, the ten national fashion network live broadcast and other major activities. The industry forum focuses on the theme of "fashion" and hosts the "1+5" industry forum. Among them, the main forum - 2019 Ningbo fashion conference is the largest trade union, the highest level, the strongest influence, and the trade and Cultural Forum. The fashion trend release of the fashion and creative sector attracts more fashion, cutting-edge and creative elements. Through the dynamic release of famous brands, well-known designers, local fashion brands and avant-garde colleges and universities, it provides fashion cutting-edge information for enterprises, and promotes the communication between Chinese and foreign enterprises and designers. 2019 the second KFIP children's fashion week was first introduced into the fashion trend to show a number of children's wear brands and designers. The fashion consumption sector is not only available on the wired national top ten fashion nets, but also rich in offline experience activities - 2019 Ningbo fashion carnival.

(three) strengthen cooperation and exchange, and display the fashion culture of many countries.

This year Fashion Festival The result of internationalization is obvious. It is expected that the number of overseas buyers will increase by 20% over the past year. Overseas brands will take part in the exhibition. 40 brands from 11 overseas countries (regions, including the United States, Britain and Italy) will participate in the exhibition. The United Kingdom international advanced development alliance (BAT) has a century old English Cloth (Ying card) and Stephen Walters (Stephen Walter) fabric brand exhibitors. English Cloth（英斯卡）总裁Gavin George Courtnell（盖文·乔治·考特内尔）将莅临现场，与国内外百位匠师共同交流推广高定文化与高定技艺；全球第一大旅行箱公司新秀丽集团携旗下American Tourister(美旅)箱包品牌首次参展；世界十大拉链品牌之一意大利IDEAL（理想）拉链首次参展；北美五大手工西服品牌Nikky（霓楷）手工西服，带来了集意大利的定制特色和美国的时尚元素，同时融入了红帮裁缝精湛技艺的手工西服；意大利团组阵容强大，带来了男女运动休闲品牌V2、珠宝品牌Ceccacci（世家琦）、高级男装定制RR tailor、潮袜品牌VERY SOXY等共5个时尚品牌 ；韩国的设计师女装品牌Lsdeep （伊思迪普）、Raycool (瑞酷)、Adoniser（阿多尼杰）带来了代表亚洲流行时尚的前沿设计；白俄罗斯展团带来了斯维丹纳克、卡莫沃利、珀丽斯耶3个男女装品牌和奥尔沙亚麻、明斯克皮革2个面料品 Brand; the Russian group and the Serbia delegation brought together 11 brands of products including men's and women's wear, swimwear and accessories.

(four) the fashion atmosphere is warm, and the function of the platform is increasingly prominent.

  Ningbo Fashion Festival The platform function has become increasingly prominent. More industry associations and enterprises will hold forums and new product promotion activities during the 2019 Ningbo Fashion Festival. The annual meeting of Specialized Committee will be held; the China Sewing Machinery Association will hold a seminar on software home digital sewing equipment and technology development during the fashion festival; the Yanbian Exhibition Group will hold a briefing on the investment promotion of Yanbian industrial enterprises; the British Pavilion will hold the "YOUNGOR's fabric brand publishing and 100 craftsman supply chain docking"; the Serbia Pavilion will hold the "technology leading life - functional underwear conference"; the Italian culture will hold the "fashion famous teacher's famous model fashion" activities; YOUNGOR will hold the YOUNGOR 40th anniversary celebration series at the same time; China Fashion Association will hold the 2019 China Fashion Association during the fashion festival. Ningbo Fashion Festival has become an important platform for publishing industry and brand information.