Add A Touch Of Fashion To This Golden Business Card. 2019 Ningbo Fashion Festival Helps Boost The Industry'S New Development.

This year coincides with the 70th anniversary founding of new China. It is also the second year for Ningbo to actively promote the "six struggle and three year climbing" action plan. In line with the pace of the times and the requirements of Ningbo's fashion industry, Ningbo international garment Festival has been upgraded to 2019 Ningbo Fashion Festival and twenty-third Ningbo international garment Festival.

Yesterday morning, 2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival officially opened in Ningbo International Convention and Exhibition Center. The theme of this fashion festival is "colorful and beautiful future". The exhibition will last for 4 days.


Qiu Dongyao, deputy secretary of the CPC Ningbo Municipal Committee, mayor of Ningbo Municipal People's government, vice chairman of the China brand building Promotion Association, Liu Pingjun, vice chairman of the China Light Industry Federation, Chen Dapeng, vice chairman of the China Federation of textile industry, Fu Longcheng, vice mayor of Ningbo municipal government, Chen Bingrong, member of the Ningbo Municipal People's government, general engineer, Li Min, Secretary General of Ningbo Municipal People's government, director of textile department of the consumer goods division of the Ministry of industry and commerce, chief representative of Italy fashion industry association, director of the Bureau of foreign trade and economic cooperation of Belarus, light industry and Concord, director of the Bureau of leather and footwear development, Belarus and so on. There are also responsible persons and guests from relevant departments of the state, Zhejiang and Ningbo, as well as exhibitors from all over the world, representatives of purchasers and representatives of enterprises. Chen Bingrong, vice mayor of Ningbo Municipal People's government, hosted the opening ceremony of the fashion festival.


Qiu Dongyao, deputy secretary of the CPC Ningbo Municipal Committee and mayor of Ningbo Municipal People's government, said that the twenty-third Ningbo International Fashion Festival was held jointly with Ningbo fashion festival for the first time, which fully reflected the new trend of fashion industry development. The fashion festival will promote the new era of fashion industry in China.


Ningbo outfit, Ningbo gang and Ningbo port are gold cards of Ningbo city. Now one of the largest garment manufacturing bases is manufacturing base and main export city. According to incomplete statistics, there are 819 enterprises in Ningbo's clothing industry, and the output value reached 110 billion 840 million yuan last year. With the strong impetus from the clothing industry, Ningbo's economic and social development in the first three quarters of this year has also made remarkable achievements, achieving the total economic volume of 817 billion 50 million yuan, an increase of 6%, which is 0.3 percentage points higher than that of the whole country. Next, Ningbo will firmly grasp this 2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival to further promote the development of the garment industry, thereby promoting the development of Ningbo's "246" trillion level industrial clusters, further strengthening the Ningbo economy, and contributing to Zhejiang and the whole nation.


Speaking at the speech of Li Min, member and chief engineer of the Zhejiang provincial economic and information technology department, the fashion textile industry is a pillar industry of our economy and society, an important livelihood industry and an industry that creates new advantages in internationalization. The textile industry in Zhejiang has been transformed and upgraded into a manufacturing industry represented by high quality and high performance fibers and high-end intelligent manufacturing. The fashion industry represented by home decoration and clothing brand has gone through a new stage of development of the green manufacturing industry through the whole industry chain. Textile and clothing have also become fashionable and colorful, with diversified designs and individualized styles. The Zhejiang brand has been on the international stage for many times.


For the first time this year, the Ningbo clothing festival has been upgraded to the Ningbo Fashion Festival and international fashion festival. With the theme of "colorful and beautiful future", through the brand exhibition, industry forum, fashion creativity, fashion consumption and other activities, the fashion trend of clothing industry has been led by the global perspective. We hope that through the Ningbo Fashion Festival, we can better carry forward the spirit of Ningbo red tailors, create fashionable brands of enterprises, build high-quality and fashionable cities, promote high-level exchanges and cooperation at home and abroad, and work hand in hand, so as to provide excellent Ningbo samples for the development of the national fashion textile and garment industry.


Chen Dapeng, vice president of China Textile Industry Federation and President of China clothing association, said in his speech that Ningbo is the birthplace and the first place of China's modern garment industry, and it is also an important garment production base, brand base and export base. Over the past forty years since the reform and opening up, Ningbo garment industry has inherited the spirit and ingenuity of the Hong Bang culture. With the creative pursuit of manufacturing value, continuous product development and innovation, it has built a unique and synergistic industrial system. It has made remarkable progress in the industry. It has written a brilliant page in the history of the development of modern Chinese clothing brand. At the same time, the Ningbo garment people who dare to take the lead in the world will fully develop two markets, make use of two kinds of resources, actively carry out the layout of globalization, constantly upgrade the quality and ability of the internationalization of the industry, and continue to expand the development space for the garment industry in Ningbo. Ningbo is a vivid sample of China's garment industry's continuous innovation and development, and also a miniature and portrayal of industrial upgrading and progress.


Entering the new era, facing the new revolution of science and technology and the change of business consumption, Ningbo garment industry relies on the construction of "China made 2025" pilot demonstration city. On the basis of years of industry, it constantly strengthens the pace of intelligent transformation, design innovation, mode innovation and brand building, stimulates the new potential energy of industrial development, improves the level of high-tech, intelligent and service-oriented industry, and embark on the road of high quality development of technology, fashion and green. It plays an important role in building China's garment industry and building a more influential international manufacturing innovation center and manufacturing strong market in Ningbo.


As the annual event of the clothing industry in Ningbo, after the 22 session of the Ningbo apparel Festival, a series of activities such as the Ningbo Fashion Festival and the Ningbo fashion Convention and the fashion Carnival will be held this year. This is an innovative measure to adapt to the new needs of industrial development in the new era. I believe that the holding of Ningbo Fashion Festival will surely create a new fashion atmosphere for the development of Ningbo garment enterprises and brands, and inject new impetus and vitality into the industry.


Liu Pingjun, the director of the China brand association and deputy director general of the AQSIQ, said in his speech that the twenty-third Ningbo International Fashion Festival chose the theme of fashion as a very good location. At present, the world has entered the era of brand economy, and Chinese consumers have made brand consumption a fashionable consumption viewpoint. China's brand building has made important achievements in three aspects. The first achievement is that the United States and Germany jointly innovate the theory of the five elements of brand value development theory; the second achievement is the establishment of the standard system and the publishing mechanism of the brand value standard mechanism with Chinese characteristics; the third achievement is that in the ten largest countries with the international brand value released globally, China's brand value has increased 40.4%, reaching 19 trillion and 500 billion dollars, ranking second.


Quality is the foundation, innovation is the soul, and brand is the goal. Liu Pingjun suggests that Ningbo put forward the strategy of implementing the brand strong city during the "13th Five-Year" period, and ultimately create 500 to 800 or so Ningbo brands, forming the overall value of Ningbo brand, representing Ningbo, representing Zhejiang, representing China and heading for the international market.


2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival signing ceremony, the textile and clothing research institute construction projects, the Taiping bird clothing project two phase, the clothing industry AGV robot automatic sorting and intelligent warehousing and logistics system, Ningbo fashion customization industry base, Xiangshan knitting clothing town 5 representatives of the signing of the two sides signed the contract.


At the 2019 fashion conference in Ningbo, Yang Dayun, President of UTA (excellent) Fashion Management Group, SIMON COLLINS, founder of global design education platform WeDesign, director and deputy general manager of Shandong sulang fashion dress Limited by Share Ltd, shared the theme of Shen Li.


Yang Dayun, President of Fashion Management Group UTA, shared the keynote speech entitled "new format and new mode of fashion industry". He said that in 2018, there were only two categories of fashion industry. Sales of enterprises were growing rapidly. First, the sports industry and the luxury industry. He stressed that if Ningbo wants to become a fashion capital and take over the relay baton of the world fashion capital, it must solve one problem, namely, to create a batch of enterprises with the right to speak in the world. Fashion industry must slowly upgrade from the manufacturing industry to the creative industry. Because the core competitiveness of fashion industry is brand.


China is the fastest growing country of Internet consumption in the world. The core of the fashion industry is the creative industry. In the future, we should think about how to combine creativity with the advantage of the Internet and the right to speak. Only in this way, will China's fashion industry have a promising future.


Ningbo has the quality and integrity of the fashion industry chain foundation. Ningbo textile and garment enterprises need to take a bigger step, put their vision farther and take actions to develop Ningbo into a healthy and globally leading industry. This is only a matter of time.


WeDesign Simon Collins, founder of the global design education platform, said in the sharing that Ningbo has great potential in the global fashion map. At present, many enterprises around the world have begun to deal with the problem of over production. They want to produce better products in a more intelligent way, and China is very good at introducing a concept to do better. Now there are many brands in the mall. We need to switch to a new fashion thinking instead of thinking about how to pursue fast. This is not our future. You need to choose a new way of trading.


Shen Li, director and deputy general manager of Shandong sulang clothing and apparel Limited by Share Ltd, has made a sharing of the "operation strategy of multi brand strategy under the new economic situation". All enterprises must acquire the capital of reproduction through the market, and so is the fashion industry. This process requires our consumers to vote with their wallets. It is a very long process for a brand to spread its culture and penetrate into the consumer's mind. The history of the brand also needs to be precipitated. Sulang group was founded in 1999. At present, there are three major business groups: Men's wear, women's wear and children's wear. During the twenty years of development, Shu Lang constantly introduced new brands according to market demand to meet the needs of market development. At present, with the increasingly fierce competition of clothing, it is precisely because of the brand strategy of Shu Lang, which greatly improves the enterprise's ability to resist risks. All the products of all age styles and all channels under the online and offline channels are more comprehensive, whether from brand planning or marketing network. Behind this is actually a very strong production system, logistics system, market system support. Shu Lang is very confident about the future development of China's consumer market, and the proportion of social retail sales is increasing year by year. The volume of retail sales nationwide rose 33 trillion and 800 billion last year, an increase of 8.9% over the same period last year, and the trend of textile and garment industry is upward. Through the study of big data over the past years, it has been found that people who like the brand are often identified with the people of Shu Lang culture. Only a brand culture can win the hearts and minds of the people can be spread and transmitted.


In the dialogue session, Li Rucheng, chairman of Limited by Share Ltd group of the YOUNGOR group, Wu Xue Kai, the chief designer of China Fashion Design Golden Summit, Francis, chief representative of Italy Fashion Industry Federation, and Wu Yonghong, senior marketing director of Samsonite (China), Wu Yonghong, 4 guests on the background of the new era, discussed the development opportunities of original design brand, fashion development strategy, the development of Ningbo's future fashion industry, technological innovation and fashion creativity, and how to lead a brand new era.


This fashion festival takes the theme of "colorful and bright future" as the theme, promoting the development of fashion culture and promoting the high quality development of the fashion industry. Taking fashion textile and clothing as the starting point, it brings together fashionable and innovative resources, shapes the brand of fashion enterprises, and advocates the green, healthy, cultural, innovative and inclusive fashion concept. It also organised 15 major activities, namely, brand exhibition, industry forum, fashion creativity, fashion consumption, and so on. The four major activities.


The brand exhibition uses 6 exhibition centers of Ningbo International Convention and Exhibition Center, with an exhibition area of 40 thousand square meters, with 2000 booths, an increase of 15% over the previous session. A total of 12 overseas countries (regions) and 285 brands from the United States, Britain and Italy participated in the exhibition. Overseas and foreign brands accounted for about 25% of the total number of exhibitors. This year's exhibition includes clothing and accessories, bags and leather goods, home textiles and home furnishings, covering four major fashion industries. Apart from the functions of the exhibition board, the exhibition focuses on five major functions of Ningbo fashion achievements, fashion brands, fashion support, fashion consumption and fashion base. Meanwhile, this year, for the first time, the "fashionable Ningbo theme exhibition area" will be set up at the entrance of hall 1. The main line is "from the hometown of red tailors to the famous fashion city". Through the creative expression of Hong Bang legend, tide people interaction and net red card, we can carry forward the red band tailor craftsman spirit, disseminate the fashion culture, look forward to the vision of the construction of the famous fashion city, and unite the centripetal force of the development of Ningbo fashion industry.


This fashion festival combines the global perspective and local characteristics, presenting the most popular fashion trends, building a communication bridge in the fashion industry, and promoting wider, deeper, and higher level exchanges, cooperation and common development both at home and abroad.


Exhibition upgrading


Deducing the trend of fashion development


This year, when the "Ningbo Fashion Festival" was upgraded to "Ningbo Fashion Festival", the theme of "fashion" was highlighted more. Besides the previous clothing, three new plates, including clothing and accessories, luggage and leather goods, home textiles and household, were added to realize the breakthrough from 1 to 4.


雅戈尔、新秀丽、博洋、马威等国内外200多个时尚品牌纷纷参展，围绕“科技、时尚、绿色”的产业新定位，上演一场时尚大片：雅戈尔将带来品牌矩阵新成员YOUNGOR LADY，引领服装业的新时尚；博洋服饰携手北京服装学院带来献礼新中国成立70周年华诞阅兵仪式群众巡游礼服，该公司是浙江唯一入选的设计开发及生产制造供应商；申洲集团携马威品牌带来可降解涤纶、草木染、个性化定制印花T恤等多项倡导绿色健康生活的黑科技；苹果服饰带来了与中国工程院俞梦孙院士领衔的全军航空重点实验室共同合作的智能穿戴服装；旦可韵打造时尚针织产品最强供应链，为追求时尚的年轻一代提供个性化品质着装；红传服饰为精致独立现代女性打造个性化、场景化成衣定制；时尚帆布包——布功夫推出兼具时尚和垃圾分类存放功能的帆布袋；旷世智源携旗下“芬缘”和“边 "Corner" and other private brands, with "fragrance" as the core, and the debut of the concept stores such as "soft design, cultural creation, light food, coffee" and so on. The 10 Zhi Mingwen enterprises, such as Hua man culture, big head son culture and GUI Zhen Tang culture, have participated in the exhibition for the first time to boost the seamless connection between IP and the fashion industry. Haier's textile and clothing products sub platform - Hai Hai Yun's display activities break the traditional display scene, and use the form of "mobile venues" to demonstrate new technologies, new applications and new ecology in the field of intelligent manufacturing and industrial application, and provide methods and solutions for the upgrading of China's textile and garment industry chain.


In addition, the participation of the fashion base, such as Chi Shang Industrial Park, Yun Shang Valley and Bo Yang Qian Yang 26 Pioneer Park, will create a guarantee for the development of fashion industry.


Keep up with the theme of "fashion"


Upgrading activities


Industry forum, fashion creativity and fashion consumption sector are also more attractive. This year for the first time held a fashion conference, 2019 Ningbo fashion carnival, the ten national fashion network live broadcast and other major activities.


The industry forum focuses on the theme of "fashion" and hosts the "1+5" industry forum. Among them, the main forum - 2019 Ningbo fashion conference is the largest trade union, the highest level, the strongest influence, and the trade and Cultural Forum. The fashion trend release of the fashion and creative sector attracts more fashion, cutting-edge and creative elements. Through the dynamic release of famous brands, well-known designers, local fashion brands and avant-garde colleges and universities, it provides fashion cutting-edge information for enterprises, and promotes the communication between Chinese and foreign enterprises and designers. 2019 the second KFIP children's fashion week was first introduced into the fashion trend to show a number of children's wear brands and designers. The fashion consumption sector is not only available on the wired national top ten fashion nets, but also rich in offline experience activities - 2019 Ningbo fashion carnival.


Strengthen cooperation and exchanges


Displaying multinational fashion culture


This year's Fashion Festival has made remarkable progress in internationalization. It is expected that overseas buyers will increase by 20% over the past year. Overseas brands will take part in the exhibition. 40 brands from 11 overseas countries (regions), including the United States, Britain and Italy, will participate in the festival.


The United Kingdom international advanced development alliance (BAT) has a century old English Cloth (Ying card) and Stephen Walters (Stephen Walter) fabric brand exhibitors. English Cloth（英斯卡）总裁GavinGeorgeCourtnell（盖文·乔治·考特内尔）莅临现场，与国内外百位匠师共同交流推广高定文化与高定技艺；全球第一大旅行箱公司新秀丽集团携旗下American Tourister(美旅)箱包品牌首次参展；世界十大拉链品牌之一意大利IDEAL（理想）拉链首次参展；北美五大手工西服品牌Nikky（霓楷）手工西服，带来了集意大利的定制特色和美国的时尚元素，同时融入了红帮裁缝精湛技艺的手工西服；意大利团组阵容强大，带来了男女运动休闲品牌V2、珠宝品牌Ceccacci（世家琦）、高级男装定制RR tailor、潮袜品牌VERY SOXY等共5个时尚品牌；韩国的设计师女装品牌Lsdeep（伊思迪普）、Raycool (瑞酷)、Adoniser（阿多尼杰）带来了代表亚洲流行时尚的前沿设计；白俄罗斯展团带来了斯维丹纳克、卡莫沃利、珀丽斯耶3个男女装品牌和奥尔沙亚麻、明斯克皮革2个面料品牌； The Russian group and the Serbia delegation bring together 11 brands of products including men's and women's wear, swimwear and accessories.


Fashion atmosphere


Platform function is increasingly prominent.


The platform function of Ningbo Fashion Festival is increasingly prominent. More industry associations and enterprises will hold forums and new product promotion activities during the 2019 Ningbo Fashion Festival.


During the fashion festival, the 2019 annual conference of China clothing association men's clothing Specialized Committee was held; the China Sewing Machinery Association held the seminar on software home digital sewing equipment and technology development during the fashion festival; the Yanbian Exhibition Group held the investment promotion briefing for Yanbian industrial enterprises; the British Pavilion held the "YOUNGOR's fabric brand publishing and 100 craftsman supply chain docking"; the Serbia Exhibition Group held the "technology leading life - functional underwear conference"; the Italian culture held the "fashion famous teacher's famous model fashion" activities; YOUNGOR held the YOUNGOR 40th anniversary celebration series at the same time; China Apparel Association Ningbo Fashion Festival has become an important platform for publishing industry and brand information.