Dior Returned To Work In The Children'S Clothing Factory In France To Make Medical Masks.

In March 31st, the French luxury brand Dior (Dior) announced on social media Instagram that its children's clothing category Baby Dior has been restarted at the Redon factory in Brittany Peninsula, France, specializing in the production of medical respirators with the help of volunteers.

Dior said: "we hope to help and protect those who remain committed to ensure the needs of the people. At the same time, I am very grateful to the volunteers and staff who have taken an active part in the mask production.

At present, apart from this factory, Dior has not resumed production in other French factories.

The global outbreak of the new crown has led many luxury companies to take action to take measures to help the government solve the shortage of medical supplies.

In March 30th, French luxury brand Chanel (Chanel) was mobilized to mobilize its staff and cooperative manufacturers to jointly produce information on masks and protective clothing. (see historical report: Chanel's Gao Ding workshop will take part in the production of masks and protective clothing). Meanwhile, the British luxury goods group Burberry (Bo Baili) has also reorganized the windbreaker factory in Custer Ford, Yorkshire, and will be transferred to the respirator and protective clothing for patients after the approval of the relevant agencies. (see: Burberry funding for vaccine research at University of Oxford, local windbreaker factory masks and protective clothing)

In March 21st, Dior's parent, LVMH, a French luxury giant, issued a statement saying it had helped the government order 40 million masks from a Chinese supplier to deal with the French outbreak. In March 22nd, Kering, a luxury luxury group in France, also said it would provide 3 million medical surgical masks to French health care providers in the next few days. Meanwhile, the Spanish luxury brand Balenciaga (Paris) and the French luxury brand Yves Saint Laurent (Saint Laurent) also began to manufacture masks in large quantities.