The Annual Equipment Shipment Is Expected To Decline By 20%. Can The Digital Printing Affected By The Epidemic Situation Realize Counter Attack?

A few days ago International data company IDC Released Quarterly tracking report of China's industrial printer market in the first quarter of 2020 。 According to the report, the sales volume of direct printing equipment in China exceeds 1.5 billion yuan in 2019. However, due to the impact of the epidemic It is estimated that in 2020, the shipment of digital printing direct injection equipment in China will drop significantly, with a year-on-year decline of more than 20%.

After experiencing the "black swan" incident, did the market of digital printing really turn down? The answer is No.

Opportunity for industrial development

"Although the growth rate of shipment volume has decreased year on year, it is only temporary. This year's epidemic has accelerated the transformation of traditional printing and dyeing industry to digital, intelligent and green, and even brought new development opportunities for the digital printing industry   China printing and Dyeing Industry Association The relevant person in charge explained that, in recent years, China's demographic dividend has gradually weakened, and the shortage of human resources and the increase of labor costs have become an important driving force for the industry to achieve high-quality development by changing the mode of production and improving the level of automation and digital production.   After the Spring Festival, most of the printing and dyeing enterprises will not be able to resume work as scheduled due to the shortage of workers after the Spring Festival. The role of digital technology has been stimulated and shown, and it has become an important force to resist the impact of the epidemic situation in the aspects of enterprises' production recovery, reducing the spread of the epidemic and ensuring social stability.

"The digital ink jet printing equipment has realized the automatic control process, especially the transfer printing equipment. One technical worker can operate multiple equipment at the same time, which greatly saves the number of employees in the enterprise, reduces the labor cost, and helps to alleviate the problem of returning to work and production caused by the shortage of personnel during the epidemic period. The epidemic situation has enhanced the awareness of digital production of traditional printing enterprises and accelerated the transformation of printing and dyeing industry to digital The person in charge said.

In addition, he pointed out The continuous release of policy dividend is also one of the main reasons for the continuous development of digital printing market. In recent years, the government has issued a series of policies and measures to promote intelligent manufacturing. Zhejiang, Jiangsu, Guangdong, Shandong and other major textile provinces vigorously promote the intelligent production of textile and clothing industry, and digital ink-jet printing is one of the important fields. At this year's NPC and CPPCC, some representatives proposed that On promoting and solving the problem of localization of inkjet printing head of digital printing equipment It is expected that the localization of inkjet printing head will be included in the national "14th five year plan" scientific research and technical transformation. The localization of inkjet printing head will greatly promote the popularization of digital printing technology.

Mr. Lu Jian, senior image research analyst, IDC China It is believed that the growth of small batch orders caused by the changes of consumption and supply, and the improvement of intelligent production consciousness caused by the shortage of labor force will force the textile industry to accelerate the transformation to intelligent and customized direction. At the same time, the policy dividend and the maturity of domestic technology will greatly promote the popularization of digital printing equipment and the development of the industry.

Highlight advantages and accelerate substitution

Now Digital printing is worthy of becoming a new technology representative of "green printing and dyeing", which has outstanding advantages over traditional printing. Traditional printing color is relatively monotonous, printing accuracy is poor, sewage discharge is more. These shortcomings can be solved by digital printing, and the color gamut of digital printing is larger and the image precision is higher.

The most obvious drawback of digital printing is that it has just started. But now Digital jet printing technology has developed from scanner to singlepass technology, and the printing speed has been significantly improved 。 With the support of singlepass technology, the spray printing system is fixed on the beam of the spray printing equipment, and the conveying device adopts continuous feeding mode to continuously transmit the substrate through the spray printing area at a constant speed. The spray printing system completes the spray printing process of the target pattern.

At the same time Reasonable price adjustment is one of the important factors to promote the development of digital printing market 。

In recent years, with the technical progress of digital printing equipment, the improvement of production efficiency, and the decline of the price of ink after the realization of domestic substitution, the cost of digital printing in China has been continuously reduced, and the processing cost has been reduced. Compared with the traditional printing, it has shown a stronger competitiveness.

Since 2017, the processing cost and processing cost of digital printing have decreased significantly. According to the survey data of China printing and dyeing industry association, in 2017, the processing cost of direct jet printing in China was 18 yuan / M ~ 20 yuan / m, and in 2020, the figure dropped to 10 yuan / M ~ 12 yuan / M; the digital transfer processing fee decreased from 7 yuan / m ~ 8 yuan / m in 2017 to 3 yuan / M ~ 4 yuan / m in 2020; the comprehensive cost of direct jet digital printing processing decreased from 8 yuan / M ~ 10 yuan / m in 2017 to 5 yuan in 2020/ Rice ~ 7 yuan / meter. At the same time, the average price of ink also fell sharply, from 2.8 yuan / m in 2017 to 1.5 yuan / m in 2020.

"Digital printing does not require screen printing in advance. If it is a small batch production, the total cost will be lower than that of traditional printing. Although the price of digital printing ink is higher than that of traditional printing, the price gap is also narrowing. In the future, the advantages of digital printing will be more and more obvious. " The relevant person in charge of China printing and dyeing industry association said.

Enterprises are optimistic about the development of the industry

The feeling of enterprises is a mirror which can directly reflect the development of the industry.

Recently, in Shaoxing City, Zhejiang Province Keqiao Changfa Textile Co., Ltd Welcome to the small sales season. "These days, customers place orders every day, and the company's daily sales volume is around 300000 yuan." The Gu Baijun, general manager of the company In the near future, there is a steady increase in digital printing sales. In the field of digital printing, it can be said that it is a fashion in textile industry. At present, the company has formed from the upstream digital printing equipment, digital printing paper, to the downstream digital printing fabric integrated product system. At the same time, the company also registered Alibaba international station to implement online and offline linkage, and strive to create a digital printing ecosystem.

"Digital printing products have the characteristics of personalization, small batch and quick return. These features also make it more suitable for fast fashion brands and online sales. " Gu Baijun said that based on this, the company adheres to the route of small orders, even 10-20 meters of small orders also do not give up. This year, the sales channels of some fashion companies are from domestic fast sub channels. In his view, at present, the domestic textile market demand is slowly recovering, the company has passed the most difficult period.

Nantong Xinjian Digital Printing Co., Ltd It is a comprehensive digital printing company integrating textile pattern computer color separation, proofing and digital printing, with a daily output of 50000 meters, ranking the forefront of the same industry in China. "At present, we are stepping up the production of domestic and foreign order products to meet the market demand," said the company's relevant person in charge. The company's output in the first half of the year increased by more than 25%

"Under the unfavourable industry situation this year, we have re planned and integrated the business of the enterprise, cut down some projects that are not environmentally friendly and have low productivity efficiency. We have carried out" slimming "measures such as the transfer of some equipment and personnel diversion, and moved forward with light equipment. In the first half of the year, the operation of the company remained stable. "   Li Ruifu, general manager of Shandong Hongcai Digital Technology Co., Ltd It is believed that with the continuous maturity of digital printing technology and the continuous reduction of cost, as well as its better environmental protection performance, in the near future, the proportion of digital printing in the whole textile industry will be increasing.