Five Years Of Splendor, One Tree And Flowers

Light is a kind of culture, which reflects the day and night expression of a city; light, as a medium, intervenes in life and deeply changes our spiritual world.

On the night of September 22, Beijing Fashion Week 2020 Closing ceremony and Fashion trend of cashmere knitwear in autumn and winter It was held in Wangfujing pedestrian street for 8 days with the theme of "chasing light" Beijing Fashion Week 2020 A series of awards such as "fashion brand award", "Forbidden City Design Award" and "Forbidden City Brand Award" have been unveiled one by one.

Yu Junsheng, deputy director of the Publicity Department of Beijing Municipal Party committee, Secretary of the Party group and head of Beijing Radio and television station, Zhang Guilin, secretary and director of the Party committee of the state owned assets supervision and Administration Commission of Beijing Municipality, Jin Hui, deputy secretary and governor of Dongcheng District, sun Huaibin, vice president of China Textile Industry Federation, Gao Jinhong, Secretary of the Party committee of Beijing Institute of printing, Zhou Zhijun, Secretary of the Party committee of Beijing Institute of Finance and trade, and Yang, President of Beijing Vocational College of Finance and trade Mr. Zhou, deputy director of the general committee of the Beijing tourism industry group, Mr. Zhou Donghui, deputy director of the Beijing Municipal Committee of industry and tourism, Mr. Zhou Donghui, deputy director of the Beijing Municipal Committee of industry and tourism, deputy director of the Beijing Municipal Committee of industry and tourism, Mr. Zhou Donghui, deputy director of the Beijing Municipal Committee of industry and tourism, deputy director of the Beijing Municipal Committee of industry and tourism, Mr Chen Yejin, chairman of the company, Yao Ge, chairman of Beijing Oriental Bentley Culture Media Co., Ltd., Wu Li, director of Beijing Fashion Week Organizing Committee, President of Beijing Fashion Textile Industry Association, party secretary and chairman of Beijing fashion Holding Co., Ltd., and Gu Weida, deputy secretary of the Party committee and general manager of Beijing fashion Holding Co., Ltd., attended the closing ceremony.

　　 Vice president of China Textile Industry Federation

Sun Huaibin

Sun Huaibin, vice president of China Textile Industry Federation, pointed out in his speech that over the past five years, Beijing fashion week has provided a valuable platform for a group of domestic and foreign brands and well-known designers to show market potential, grasp fashion trends and win fashion discourse power. It is expected that Beijing fashion week will further play a special role in helping Beijing build a national cultural center, strive for more opportunities for Chinese brands, and make unremitting efforts to enhance Beijing's fashion status in China and even in the world.

　 Director of organizing committee of Beijing Fashion Week 2020

President of Beijing garment and Textile Industry Association

Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd

Wu Li

Wu Li, director of the Organizing Committee of Beijing Fashion Week 2020, President of Beijing Fashion Textile Industry Association, Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd., said in his speech that through five years of active exploration and continuous innovation, Beijing fashion week has highlighted the cultural characteristics of Beijing fashion, and has become a booster for brand upgrading, fashion development in China and promotion of local brands An important platform for innovation ability and market competitiveness.

From September 15 to 22, as the public activity unit of Beijing international design week, "Fashion Beijing", sponsored by Beijing Fashion Textile Industry Association, Beijing fashion Holding Co., Ltd., fashion Beijing magazine, and undertaken by Beijing Fashion Week Co., Ltd. and Beijing Fashion Capital Culture Communication Co., Ltd., Beijing Fashion Week 2020 Beijing fashion week will be held from Shougang garden, Wangfujing and Longgang A fashion trip from Fu Culture Center, Fangheng fashion center, Jinggong fashion innovation park to Tongniu film industrial park has drawn a beautiful arc in the day and night of Beijing, leaving an endless aftertaste of fashion wisdom and aesthetics.

Under the new normal of epidemic prevention and control, in order to ensure safety and strictly control the flow of people on the spot, nearly 20000 people attended the off-line popular release, forum and exhibition during the fashion week, and the total number of people watching online live broadcast exceeded 60 million, and the peak value of single live broadcast of the whole network exceeded 8 million. By the end of the fashion week, more than 70000 news articles had been released, and more than 83 million topic videos had been broadcast; The official microblog has read nearly 200 million topics related to Beijing fashion week. Today, more than 7.3 million times of headlines have been read. The online participation audience and media coverage have been significantly improved, which has become an important platform for Beijing fashion culture to voice its voice to the world.

　 　 The national tide is shining and blooming the colorful wings of the East

As the closing show of this fashion week, "Snow Lotus" cashmere fashion trend was released. Guo Ruiping, one of China's top ten fashion designers, was responsible for the R & D and design. The new products are divided into four series, namely, the combination of hardness and softness, the integration of traditional culture and modern fashion, showing the trend system of professional cashmere. In the evening show, a sense of immersion, a sense of science and technology and a sense of delicacy were integrated. The lighting effect of water molecules was presented by LED numerical control ball, and the rhythm of water ripple effect was added. The connotation of the theme was embodied, and the audience was immersed in the theme atmosphere of the conference.

As a "time-honored brand" with a hundred years of corporate heritage and more than half a century of brand development, Xuelian not only retains the excellent traditional culture, but also injects fashion vitality. Through immersive deduction, vr virtual reality interaction, cultural theme deduction, perfect combination of picture live broadcast and "show and buy", we can go to the deep field of industry design demand, and shorten the distance between consumers and cutting-edge fashion design.

During this Beijing fashion week, more than 80 press conferences were held to release the high quality of the works and the rich connotation of oriental aesthetics, which made the colorful wings of fashionable neon clothes fully displayed. It has become a revival of oriental aesthetics with style, attitude and temperature in Beijing fashion in the past five years. Design Master Zhang Zhaoda and new designer Zhang Kaihui are responsible for the opening show of this fashion week, and green fiber brand plays the fashion clarion of this Beijing fashion week. In the name of "paying homage to the beauty of intangible cultural heritage", designer Liu Wei's works skillfully blend the elements of the Millennium intangible cultural heritage with traditional arts such as Liangzhu Cultural Relics, Chinese paper cutting art and freehand brushwork of ink and wash into modern clothing; the famous designer Lawrence Xu's fashion series with the theme of "Royal" conveys the highest realm of gentleman in Chinese culture from the international perspective; The new season series of ready to wear brands represented by pure touch and Raymond's 80th Anniversary Show, through the technology of modern science and technology, as well as the fashion marketing media of network new economy, realized the combination of abstract and concrete rhythm, and conveyed the aesthetic image of symbiosis and compatibility between design and consumption.

Fashion is the comprehensive embodiment of the people's spiritual outlook and a realistic force to promote economic and social development. From meeting the material needs to meeting the spiritual needs, from improving the quality of life to improving the quality of life, from promoting consumption upgrading to promoting industrial upgrading, the fashion industry has strong consumption creativity. After five years of hard work, Beijing fashion week has become a world-class fashion event, a fashion brand with market influence, and a fashion master with outstanding skills. It is just around the corner for Chinese local fashion to seek world-class fashion discourse power. In this sense, Beijing fashion week has a special intention to create such a cup of Oriental aesthetic unique value wine: inclusive, innovative and full of tension. Beijing fashion week is opening the wings of beauty and strength on the bright sky of Beijing.

　　 Cloud traffic realization, innovation and fashion ecology

It is worth noting that the bold exploration in digital innovation of 2020 Beijing fashion week will create a model for the upgrading of urban fashion week in the post epidemic era. This fashion week has brought forth new ideas in terms of release form, activity content, number of brands, number of designers, and communication strength. Combined with the audience attributes and characteristics of e-commerce, live broadcast and social networking platforms, the fashion week conforms to the trend of live e-commerce and online red belt goods, and presents in the linkage form of "offline + cloud venue", truly creating a fashion event with the whole network linkage and the participation of the whole people.

As a wind vane of Beijing Fashion Week 2020, this year's "cloud" activities shine brightly. Nearly 70 online activities are staged in turn, including cloud release, cloud broadcast room, cloud enjoyment meeting and cloud shopping exhibition. In the dazzling "cloud" map of "Star" sky, the network wide live broadcast platform is linked. International brands Laurence Xu, Diana Taborda, Juan Pablo socarras and artfusion ace bring international vision in the "cloud release". Rose Daiwei, idol lady, xiangdaigong, longqingxiang, shangjiukai · Bo Tao convey Chinese feelings. Hongguan cheongsam, ji.linn Niger, yijianzhiwu and her time release young vitality.

In addition to gathering more than a dozen key video websites to synchronously "cloud release", this fashion week gathered a number of powerful Guochao brands "cloud live" to deeply tap the fan flow pool and synchronously broadcast and sell, helping the brand achieve a double harvest of popularity and sales. Since the opening of the fashion week on September 15 to the end of the fashion week, the participating brands in the "cloud" synchronous show have watched more than 60 million people online through the all media live broadcast platform. This huge flow is incomparable to the offline launch.

In the "cloud studio" of fashion week, famous brands such as Pierre Cardin, white-collar workers, Yiwen, jinyujie and Pifu have created the concept of boundless fashion release. At the same time, fashion experts will bring goods live. Fashion week will open up online flow conversion channels and help brands achieve the integration of product and efficiency. In the special session of Jin Yujie in the official shaking sound studio of fashion week, the HD stand is aimed at the details of clothing to show online consumers. The anchor incarnates as the consumer to experience the warm performance of down jacket, and people feel the coming winter warmth through the screen.

Consumption is the ultimate direction of fashion, and Beijing fashion week will also become the main driving force to boost the capital's economic growth, triggering the "golden nine silver ten" consumption season in Beijing.

　 Gather cross-border forces to show the light of the city

During this fashion week, two high-quality forums with the theme of "fashion chasing the light forward: collaborative innovation and common development" and the theme of "digital innovation of fashion brands" gathered many big minds to discuss. The "wise" move of 2020 Beijing fashion week to clarify the Growth Logic of the fashion industry and to refine the tools needed by the fashion industry will The light of thought is released to the extreme, observing the present and planning the future.

Huafang real estate · 2020 Fashion Beijing Exhibition and 2020 week İİİ攺攺攺攺攺攺攺攺攺攺攺攺攺攺攺攺攺攺攺攺 Fashion culture and lifestyle upgrade.

It can be seen that boosting the cultural value of fashion into potential brand business opportunities is the vision of Beijing fashion week to boost the development of fashion brands and cultural centers, and to build "integration of creativity and business". This is also the vision of Beijing fashion week on promoting the construction of national cultural center (2019-2035) released by Beijing Municipal Government in April this year A pragmatic response and resource landing. The planning points out the development strategy of "cultivating new formats such as fashion design, fashion consumption, fashion leisure, fashion exhibition and fashion business district, extending the fashion industry chain, building the fashion industry ecological circle, holding well the international brand activities such as Beijing fashion week, leading the development of international design, and continuously enhancing the international influence of Beijing as the design city". Since then, Beijing fashion week has been officially incorporated into the national cultural center construction plan for the next 15 years.

Over the past five years, a number of unforgettable fashion leaders have emerged on the stage of Beijing fashion week. The unveiling of the 2020 Beijing Fashion Week awards will create another climax for this closing ceremony. Wang xuanbo, Li Mengzhong and Liu Ruihua won the "top ten Model Award", and Li Haonan and Wu yanmiao won the "best model award". Bo Tao, qibur, Ma Defan and others won the "BFW Design Award", Linc (Jin Yujie), white-collar workers, Yiwen, Langdi, pirkadan and others won the "fashion brand award"; grace Chen, Liu Wei, Zhang Kaihui & Zhang Zhaoda were awarded the "Forbidden City Design Award"; Xuelian, Lawrence Xu and Ramon won the "Forbidden City Brand Award".

At the closing ceremony, Beijing international design week and Beijing fashion week, Beijing Radio and television station and Beijing fashion Holding Co., Ltd., and Wangfujing District Management Committee of Dongcheng District of Beijing and Beijing fashion Holding Co., Ltd. signed strategic cooperation agreements. In the future, they will jointly build a new platform for Beijing fashion culture industry, improve the quality of fashion consumption and promote the industry Transformation and upgrading, enabling capital city renewal.

After five years of rapid development, Beijing fashion week shows amazing vitality and influence. Beijing fashion week, with its colorful clothes, flying ideas and innovative exploration of both sensibility and rationality, has broken through the clouds of Beijing fashion industry, aggregated high-quality resources of the industry and even the society, created a co construction, sharing and win-win ecosystem, enabled Beijing urban renewal, helped the construction of national cultural center, and shed a series of brilliant footprints. (reporter Jiao Yanling)