Ebay Shares The New Trend Of Toys: Intelligent Toys Popular IP Toys Collectibility

Recently, at the international toy and educational products (Shenzhen) exhibition, eBay analyzed the current global toy market trends and high potential products. As one of the representatives of the "housing economy" under the influence of the epidemic, the global toy industry, after a period of dormancy in 2020, finally ushered in explosive growth, and became the "Star" category in the cross-border e-commerce field.

Driven by global population growth and consumer income growth factors, the global toy industry as a whole is expected to maintain an upward trend in the future. According to the prediction of Euromonitor, a world-famous market research company, the global toy sales volume will reach US $105 billion in 2021. European and American countries are still the world's largest toy consumer market. However, toy consumption in emerging economies is growing rapidly and the development of world toy consumption market is becoming more diversified.

　　 The current global toy market presents the following latest trends:

First of all, smart toys are popular. Artificial intelligence, virtual reality, remote control and shared access technology and Internet technology are integrated into toy design. In addition to leisure and entertainment, people believe that smart toys can provide more value than traditional toys.

Secondly, steam education is popular, paying attention to children's interdisciplinary literacy, teaching in fun, steam toys are widely welcomed by parents.

Third, the concept of environmental protection should be strengthened. Whether toys with environmental protection themes or toys made by environmental protection methods are important trends in the future.

Fourth, the popular TV series IP of the last century, as well as the toys that accompany every generation of children, have gradually evolved into valuable collectibles. They may be "toys" for big friends or investment collections for adults.

After more than 30 years of development, China has become the world's largest toy production and export country, supplying more than 70% of the world's toy market, and formed a complete set of toy industry chain. Under the epidemic situation, China's toy export performance rose against the trend: in 2020, the annual toy export reached 231.73 billion yuan, with a year-on-year growth of 7.7%; from January to February this year, China's toy export accumulated US $5.02 billion, an increase of 96.8% over last year and a growth of 41.2% over the same period of 2019.

In 2020, the hot selling toy categories of eBay platform include humanoid dolls / movie protagonists, remote control toys, building blocks and construction toys, collectable game cards, alloy cars, outdoor toys, table games, model trains, jigsaw puzzles, etc. Traditional toys are still very popular. Among them, building blocks and construction toys, humanoid dolls / movie protagonists, collectable game cards, remote control toys and alloy cars have become the top five sub categories of eBay toy category sales growth in 2020. At the same time, stem toys are concerned by parents. Toys with intelligent and technological elements are welcomed by people of all ages.

From the perspective of sales performance, in 2020, the sales volume of sellers in Greater China region will reach the peak in the United States, followed by the UK and Germany stations; the peak of sales growth rate will be the UK station.