The Development Of Textile Enterprises In The New Era Should Also Pay Attention To Brand Culture

"Shangqingtian" is the name of China's "three major textile industrial bases" from 1920s to 1970s. Qingdao people are proud and proud when they talk about Qingdao's once brilliant textile industry. As the main body of Qingdao textile's centennial history and culture, Qingdao Textile Union has opened a new chapter of rapid development in the new century.

　　Part 1

Integrated enterprises with complete industrial chain

Qingdao Textile union Holding Group Co., Ltd., as the main body of inheritance and innovation development platform of Qingdao's 100 year textile civilization, is a comprehensive enterprise with textile as its main business, cotton textile industry as its core, industry and trade as one, production, teaching and research as well as complete industrial chain.

Adhering to the development goal of "characteristic textile, scientific and technological textile, healthy textile", based on the industrial advantages of Taierzhuang industrial base, relying on the support system of the group company in the industrial chain and supply chain, the comprehensive core competitive advantage of the industrial base is formed.

　　Part 2

The quality of industry university research cooperation to promote enterprises

The company's products are mainly differentiated multi-component functional textiles, which are widely sold in well-known fabrics and terminal brands at home and abroad. Among them, Qingdao Textile union Fiber Technology Co., Ltd. and qingfanglian (Zaozhuang) Fiber Technology Co., Ltd. are wholly-owned subsidiaries of Qingdao Textile union holding group, mainly providing differentiated yarns for knitted underwear, woven fabrics, knitted sweaters, household goods, etc.

The enterprise attaches great importance to the cooperation of production, learning and research, and has successively carried out technical cooperation and product development in different dimensions with Shandong Academy of Textile Sciences, Ocean University of China, Qingdao University, Donghua University, Taiwan Textile Research Institute, Beijing Institute of clothing, and the military supplies Research Institute of the General Equipment Department of the PLA.

We have actively promoted the strategy of "invigorating the enterprise through quality", passed the ISO9001 quality management system certification, actively implemented various quality management measures, and established quality management systems such as "product quality control system", "quality management assessment system" and "yarn grey fabric quality control regulations". The comprehensive quality level of cotton yarn has reached the level of 5% of Uster bulletin, The qualified rate of grey fabric is over 99%.

　　Part 3

Marketing and promotion of high quality brands

Enterprises attach importance to the construction of marketing system, optimize the business process and product structure according to the goal of "big market, big customers and large orders", increase the research and development of new products with high added value, and improve the quality of products. Through the network platform, domestic and foreign textile professional exhibitions and textile professional media, timely publicity and promotion of innovative products, and expand brand awareness.

Enterprises pay attention to brand promotion and actively cultivate the brand of terminal products. "Yun" new Chinese style home textile has a certain popularity in Qingdao, and the market share of "hainor" clothing and other brands is also steadily increasing“ "Qingfanglian" brand multi-component functional yarn was selected as Qingdao famous brand, while "qingfanglian" conductive cloth and "qingfanglian" recycled environmental protection high-end fabric were rated as famous brand and high-quality brand of Shandong Province.