"Mantianxing Plan" Landing In Putian To Provide High Quality Service For Smes

On August 5, Putian municipal government of Fujian Province and Jingdong group held a signing ceremony of strategic cooperation framework agreement, and the signing ceremony of "Putian shoes" collective trademark authorization series was also carried out simultaneously. Activity site, Putian The Municipal Bureau of industry and information technology and Jingdong enterprises launched the "all sky star program" for small and medium-sized enterprises. Relying on Jingdong group's high-quality resources, focusing on the development needs of local enterprises and industrial belts, it provides accurate services to help local small and medium-sized enterprises develop healthily, with high quality and sustainable development.

"Putian shoes" collective trademark is created by Putian municipal government and registered by the municipal shoe industry association. Putian is known as "China's shoe city". There are more than 4200 shoe enterprises in Putian, with more than 500000 employees and an output value of over 100 billion yuan. Liu Jianyang, Secretary of Putian municipal Party committee, said on the spot that in recent years, Putian City has formulated and implemented the development strategy of "invigorating the city with Hong Kong and strengthening the city with industries". Jingdong group also has rich practical experience in the service of small and medium-sized enterprises. It is hoped that taking this cooperation as an opportunity, the two sides can deepen cooperation in shoes and clothing, arts and crafts, food, modern logistics and other fields, and stimulate the development potential of local small and medium-sized enterprises.

The "Mantianxing plan" was issued by the Ministry of industry and information technology and Jingdong group in December last year. It focuses on the sustainable development of small and medium-sized enterprises with the main service content of "expanding the sales Road, reducing costs and providing accurate urban services". In Putian, the "man Tian Xing plan" will meet the needs of characteristic clusters of Putian industrial belt, integrate the resources of Jingdong such as goods, services, technology, supply chain, etc., and help Putian small and medium-sized enterprises to enhance their comprehensive competitiveness and promote the healthy and healthy development of the industry.

In terms of marketing, Jingdong's rich experience in branding the industrial belt and its high-quality consumer groups will be open to local small and medium-sized enterprises through the "All Star Program", breaking the development bottleneck caused by the lack of high-profile local brands. At the same time, the "Mantianxing plan" will also help small and medium-sized enterprises to rapidly transform into characteristic e-commerce through online live broadcast and offline store activities. Taking the shoe industry as an example, Jingdong enterprise purchase will integrate Jingxi, Jingxi and Jingxi through measures such as global flow opening, cross platform resource connection and accurate customer group matching JD.COM Fengkeduo and other high-quality resources help shoe-making enterprises quickly settle in and expand online sales channels“ Putian shoes, the first flagship store in Jingxi, will also officially open in the near future.

In terms of cost reduction, Jingdong enterprise purchase will reduce the operating costs of local small and medium-sized enterprises through various forms such as targeted exclusive enterprise consumption vouchers. For the capital issues concerned by enterprises, it will also provide multi-dimensional financial service support including enterprise financial acquisition, enterprise financial management, financing services, and payment rights and interests, so as to help small and medium-sized enterprises solve their capital problems.

According to the person in charge of Jingdong enterprise purchase, as a new entity enterprise, JD.COM With solid infrastructure, efficient digital and intelligent social supply chain and innovative technical service ability, we have always adhered to the principle of "solid support for practice", and strive to provide high-quality services for small and medium-sized enterprises while maintaining their own healthy development. In the future, Jingdong enterprise purchase will continue to adhere to the concept of "one city, one policy", build a multi-dimensional, three-dimensional and deep-seated growth service ecology for the majority of small and medium-sized enterprises, realize the self blood production of small and medium-sized enterprises on the basis of "blood transfusion", and help the development of regional small and medium-sized enterprises to a new level.