The Industry'S First AR Conference, Red Bean Men'S Wear Launched A New Generation Of Comfortable Shirts!

When it comes to AR press conference, we usually think of electronic products with high technology content or shocking visual effects. Advanced AR technology can show the sense of science and technology of products incisively and vividly. But you have thought, when ar collides with clothing, what kind of chemical reaction will happen and what kind of wonderful spark will burst out?

Recently, red bean men's wear, a domestic brand, has taken this imagination into reality. On March 17, red bean comfortable men's wear held the industry's first AR shirt conference, and launched a brand-new item - red bean 0-sense comfortable shirt, which fully demonstrated the comfort characteristics of "0-sense comfortable shirt" in a novel high-tech form. The whole conference was brilliant, attracting attention from all walks of life. The popularity of live broadcast soared, with 2 million people watching in 10 minutes, 4 million watching in 18 minutes, and finally breaking through 23 million person times!

This world's leading comfortable shirt combines technology with garment making to make it lighter, more elastic and more breathable. What's more surprising is that the red bean 0 comfortable shirt is of high quality but not high price. With a price of 399 yuan to match the comfortable experience of luxury grade, the quality is comparable to the top international brands. Once released, it will set off a "technology storm" of shirts. Red bean men's wear redefines the new standard of comfortable shirt, so that more people can wear comfortable shirt of luxury grade.

Industry first AR release, red bean 0-sense shirt technology breaks the circle

The monotonous new product release conference and the similar display form inevitably make people feel tired. This ar online conference initiated by red bean men's wear is really eye-catching. Technology sense AR technology, cool stage effect, immersive experience, red bean men's wear brings online audience a hearty cloud technology feast.

Based on the needs of consumers, red bean men's wear, which has been focusing on comfort for 65 years, hopes to create a new generation of comfortable shirts through the combination of modern technology, craftsmanship and high-level experience, so as to truly solve the user's pain points and lead the innovation and reform of shirts. Red bean men's wear gives full play to the advantages of AR technology. The main creative members are invited to cooperate with the 3D model of the product. Through the virtual display of the sense of science and technology, the scientific and technological attributes of the product are vividly, intuitively and vividly presented. The "red bean 0-sense comfortable shirt" is fully analyzed from the aspects of scientific and technological materials, version design and product advantages, and the strength of new products is described with scientific and technological language, Deliver the concept of comfort technology to the public.

This ar conference not only attracted extensive attention from the industry and consumers, but also successfully broke through the circle with the help of technology, refreshing consumers' brand awareness of red bean men's wear once again. The comfort technology attribute of 0-sense shirt has become a hot topic in various circles, which is favored by a number of celebrities. Luo Yonghao, Wu Xiaobo and other technology and financial giants have expressed their concern and love for "red bean 0-sense comfortable shirt".

Technology plus weight, quality upgrade, full dimension "comfort breakthrough"

For a long time, people think that a good shirt is the representative of identity and taste. With the high-speed operation of society and the continuous upgrading of consumption, consumers' demand for shirts is gradually diversified. They not only require the shirts to have quality, but also to be comfortable. A comfortable and unrestrained shirt has become a just need of people. Chinese brand red bean men's wear creates a new generation of comfortable shirts, leading the innovation and reform of shirts, drawing consumers' attention from international brands back to domestic brands, breaking the pattern of foreign leading shirts in the past, and allowing more people to wear luxury level comfortable shirts.

A comfortable shirt starts with strict selection of fabric materials. The so-called "0 feeling" refers to 0 pressure, 0 wrinkle, 0 friction and 0 bondage. How can the fabric achieve the ultimate comfortable experience of 0 feeling? Red bean men's wear visited and consulted well-known high-end material suppliers at home and abroad, repeatedly compared and studied various performance materials, combined with international design and ingenuity technology, to create a delicate and lightweight "Sino Austrian functional fiber blended" fabric. At the same time, the fabric is the first to create the ratio of red bean ultra-fine denier fiber, which is thinner than silk, realizing easy care without iron.

The comfort technology of 0-sense shirt fabric is more than that. The application of Swiss heiQ polymer injects more technology content into shirt fabric. Red bean men's wear cooperates with the world's leading fabric technology company to join the Swiss patent heiQ polymer in the shirt, so that the shirt can sense the body surface temperature, realize intelligent temperature control, and help the body temperature control in a comfortable state. In a hot environment, molecules form breathing holes, which can discharge moisture and sweat in time, and keep the body surface dry; Under cold conditions, molecules form an expansion space, which locks the body surface temperature in the space, and improves the thermal properties of the shirt.

In order to make the 0-sense comfortable shirt truly comfortable and stylish, red bean men's clothing, based on its own accumulated 3 million Asian men's figure data and 168 kinds of tailoring patterns, initiated 5 3D three-dimensional tailoring to create the most suitable shirt shape for Asian men, including "breathing collar", "duck egg sleeve cage", "parabolic back", "parachute cuff", "parachute cuff", "etc "Inclusive belly circumference", wearing more crisp and stylish.

In addition, red bean men's wear also invited Patrick Grandin, former vice president of design of Armani, a top international men's wear brand. The pursuit of comfortable shirt by both sides coincides. The international cutting-edge design concept combines red bean's 65 years of professional garment making experience, enabling the comfortable experience and design of 0-sense shirt. Three luxury grade accessories are selected for the 0-sense shirt: Jingdezhen Ceramic button, German Wendler high-end spinning lining and German gutermann high-end sewing thread. Every needle and thread, well tempered, highlights the details and quality everywhere.

After more than 20 modifications, 208 plate making samples, 102 production processes and 10 high setting process settings, 0-sense shirt has achieved "comfortable breakthrough" in all dimensions. Let the shirt achieve comfort, let the price return to reasonable, and let the pain point be solved. 0 sense shirt undertakes such a mission, and opens a new chapter for the development of shirt category.

Create a new generation of comfortable shirts, Chinese brands lead the change of shirts

The successful launch of "red bean 0-sense comfortable shirt" is a subversive comfort innovation of shirt category. It successfully solves the multiple wearing pain points of ordinary shirt, such as discomfort, weak elasticity, poor air permeability, difficult to take care of, and unsuitable version. It creates the ultimate pursuit in the field of shirt with scientific and technological materials, exquisite technology and comfortable version, At the same time, it gives the shirt industry a brand-new innovation value.

As Wang Changhui, general manager of red bean men's wear, said, "to let consumers have better quality and more comfortable men's wear has always been the goal of red bean people. Starting from 0-sense comfortable shirt, we are determined to promote and lead a new era of shirt reform."

As a Chinese brand which has been deeply cultivated in the clothing industry for 65 years, red bean men's wear still maintains the inexhaustible innovation vitality, continuously breaks through, innovates and leads, and better meets the comfort demand with the help of science and technology. The release of "red bean 0 sense comfortable shirt" is another milestone of red bean men's clothing technology exploring the comfort limit. It is reasonable to believe that 0-sense shirt will bring a new atmosphere to China's shirt Market and lead the comfortable revolution in the shirt Market. In the future, red bean men's wear is expected to bring more innovation and breakthrough to the clothing industry, and become the representative of China's comfortable men's wear brand.

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