UMBRO Announced Its Return To The Chinese Market

In 2020, it was acquired by Jordan sports British sports brand Umbro recently It was announced that "Yin for love" The name officially returned to the Chinese market.

UMBRO, founded in Manchester, England in 1924 by the canfulis brothers, has been deeply rooted in the field of football for nearly a century, witnessing countless brilliant moments with many legendary teams, players and everyone who loves football.

In recent years, Umbro has been constantly exploring the field of sports life and fashion trends. It has also jointly launched co branded series with off white, vetements, palace and supreme, showing more young fashion vitality.

On July 31, 2020, Chinese sports brand Jordan sports The company acquired the equity of inbao China and the intellectual property rights of its brand in the Greater China region (including Mainland China, Hong Kong, Taiwan and Macao) with a price of US $62.5 million. Jordan sports gained control of inbao's complete business in China.

After a series of adjustments, in 2022, Yinbao will return to the Chinese market in the name of "Yin for love", and is committed to creating a brand of urban sports lifestyle with football gene in the Chinese market. In addition to launching professional sports product series of football, training and running with profound history, Yinbao will also bring sports leisure, 1924 series of high-end products and many brand co branded products to Chinese consumers.

At present, the brand has sales points in more than 90 countries around the world.

Starting with football products, inbao witnessed Brazil winning the world cup in 1958, 1962 and 1994, England winning the world cup for the first time in 1966, and the Red Devils' Manchester United winning the triple title in 1999. England players Alan Shearer and Michael Owen have also become legends wearing umbrellas.