The Annual Output Value Has Exceeded 30 Billion Yuan, And "Smart Transformation And Digital Transformation" Has Helped Weihai Textile And Clothing Industry To Become A "Fist Industry"

On the morning of April 27, in the face of many guests from the domestic textile industry, Liu Haiyan, the relevant person in charge of the Municipal Bureau of Industry and Information Technology, told a story about a carpet: with more than 60 years of focus on the main business and development, the Haima brand Axminster carpet has won the "10th consecutive championship" in global production and marketing, driving the main production area of this product to move from Britain to Weihai. This is a vivid epitome of the transformation and upgrading of Weihai's textile and clothing industry. At present, Weihai's textile and clothing industry has broken the shackles of traditional industrial development, and a large number of "fist products" have emerged. Last year, the output value exceeded 30 billion yuan, ranking among the "top ten" industries in the province, "goose formation" cluster.

"After years of development, Weihai's textile and clothing industry has formed a relatively complete industrial chain with a relatively strong industrial foundation. In particular, a number of leading enterprises have emerged, such as Dishang Group, Lianqiao Group, Haima Carpet, which has a strong driving force for the development of the textile and clothing industry in Shandong Province and even the whole country," said Dong Kuiyong, president of the China Cotton Textile Industry Association.

What did Weihai do right to "break the cocoon" of traditional industries? At the 2023 National Textile and Clothing "Optimizing Supply to Promote Upgrading" and the Shandong Light Industry and Textile Industry "Optimizing Supply to Create Beautiful Products" activity, a group of figures gave the answer: over the years, Weihai has integrated the city's resources to promote industrial transformation and upgrading, built two national industrial Internet platforms, 16 municipal level and above industrial design centers, and the coverage of intelligent transformation of industrial enterprises exceeded 60%. https://www.googleadservices.com/pagead/aclk?sa=L&ai=CQNWfiGBLZKfYKoPBigbhkozoDpOQyJFUsOrmnMgI7MeBmsoPEAEgyNyzDGCdAaABjsO5gQPIAQmpAjrbTNrjBUA -qAMByAPLBKoE8gFP0NIUHh4vEhUr16YfdLaybEKf935SbUkRmqIPKx4p91NbHEA6yYXqndLVnxUwKTWN7B48MIY62hXe0m4I5oMuZFD1dSOg3iFDTGgEymxaaf-ugkiJ4CL7EaSlN7s-HXAUwDA8oD6Q606vBXUAZqrIMJhZKWehpxU2mQjsIMtILatFeeZ_ 2J9E1qxUbXjTGLU_ ZJgoVY022c0AcFcKARQZnYZa-hFviHFBUHJECg3eqp1qI7rdfzWv8POznJOB2CE5bavj_ lhizqYcCTxni-V-iudhBEy9PwgEK6Mce80LuMHJqE-KfA4qW9nTs5YGmi6jUMAEo9PvqeQBoAYugAfavMZ-qAeOzhuoB5PYG6gH7paxAqgH_ p6xAqgHpKOxAqgH1ckbqAemvhuoB5oGqAfz0RuoB5bYG6gHqpuxAqgHg62xAqgH_ 56xAqgH35-xAtgHANIIDwiAYRABGB8yAooCOgKAQLEJ1aC7UuVIn4SACgGYCwHICwGADAG4DAG4E-QD2BMNiBQF0BUBmBYB-BYBgBcB&ae=1&num=1&cid=CAQSPABygQiD29R7PNu-j6AZ1QcP5Bex81_ kJOeekwk40ouKloDH00xG9CCFr4j95a-85EgS72IxwJFbZMqKAhgB&sig=AOD64_ 0X5aBduI9ceAEXqox2wrfbTuYI_ A&client=ca-sjfzxm.com&rf=1&nb=9&adurl= https://ceno.jp/%3Fgclid%3DEAIaIQobChMIp7z3zfLL_gIVg6DCCh1hCQPtEAEYASAAEgIM -PD_ BwE

"Intelligent transformation and digital transformation are crucial to the development of the textile and clothing industry." Zhu Lihua, chairman of Dishang Group, said that under the background of "double circulation", the domestic textile and clothing market demand is growing, and "intelligent transformation and digital transformation" can help enterprises grasp the market trend more flexibly. By creating the first vertical ecological supply chain platform for textile and clothing in China, the R&D cycle of new products of Dishang Group has been shortened by two-thirds.

Driven by leading enterprises such as Dishang Group, many garment manufacturing enterprises in Weihai have embarked on the road of "smart transformation and digital transformation". Sanyang Garments started this road in 2019. Now, it only takes 72 hours for customized garments from design to ready to wear shipment. "Just like 'turning stone into gold', in the past three years, despite the complex external environment, our average annual growth rate has always remained above 35%." said Wang Xiaoying, founder of Sanyang Clothing.

In carpet, linen textile, leather shoes and other sub industries, new stories of "intelligent transformation and digital transformation" are also happening.

Li Long, the marketing director of Shanhua Carpet, said that the enterprise is accelerating the transformation of production lines, and the efficiency of single equipment has rapidly increased five times. "With the new technology, carpets are of higher quality and more environmentally friendly. Now they have become our 'flagship product' and are exported to about 40 countries and regions around the world." Li Long said.

This year, the Ministry of Industry and Information Technology and the Ministry of Commerce jointly issued the Notice on Carrying out 2023 Textile and Clothing Supply Optimization and Upgrading Activities, which ushered in a new development of the textile and clothing industry. As for how to occupy a larger market, Hua Shan, director of the Industry Department of the China Textile Industry Federation, gave Weihai a move: "We should focus on the three key words' technology, fashion and green ', make breakthroughs in achievements transformation, product self-sufficiency, energy consumption reduction and standard formulation, and constantly improve our core competitiveness."