Popular Colors: Designers Use Several Colors To Match The Beauty Of Spring And Summer

The striking bright colors, healing powder waxes and long-term attractive colors promote the color of spring and summer 2024.

■ 1. Pineapple yellow

The soft yellow tone will return in the spring and summer of 2024 by virtue of gender inclusiveness, updating the previously popular # butter color and attracting consumers who prefer calm and healing colors.  

Pink wax color continues to be popular, and pineapple yellow (Coloro 035-81-23) has replaced the key color butter color in spring and summer 2022. This yellow tone takes root in its nourishing and healthy properties, bringing balance to the palette in the season of bright colors in summer. Pineapple yellow plays a role in brightening the combination with neutral colors, or it can be used for soft silhouettes and fabrics to create a casual minimalist aesthetic.

■ 2. Sugar powder

As one of the five key colors in spring and summer of 2024, powdered sugar is a gender inclusive and easy to control young to pink color.  

Driven by Generation Z and the Meta Universe, this sugared hue has transformed the bright super bright powder into a softer and sweeter color.

With its gender inclusive attribute, sugar powder has become a key trend in the young category. It is expected that this color will enter the high-end market in a larger scale through dresses and suits. Full body styling with great visual impact will expand marketing influence.

■ 3. Brilliant red

The key color of Spring/Summer 2024, Brilliant Red, continues the success of Charm Red, and shows the increasing importance of colors with impact and attraction.  

This red tone shows the playful summer temperament, while giving consideration to the sense of familiarity and commerciality. The brilliant red, the symbolic bright color in midsummer, can also be used as a cross seasonal color, suitable for various fashion categories and age groups.  

The full body styling enhances the visual impact of this color, especially for dresses, casual wear, coats and suits. In terms of suits, this avant-garde bright color can be used for color suits, while in casual clothes and jackets, it will exude a new style of academic temperament.

■ 4. Digital Lime

Key color figure in spring and summer 2024 Lime follows the trend of dopamine dressing and is a high-energy color that can stand out online and offline.  

The # super bright color, which continues from the autumn and winter of 2023/24, will focus on the strong Cyber lime color close to the fluorescent color in the spring and summer of 2024.

With its gender inclusive appeal, this color has attracted wide attention in the young field. High end brands use it as a dress piece to add fun and vitality to this season. Simple silhouette is the first choice of this tone, highlighting the minimalist/complex aesthetics with simple personality.

■ 5. Midnight Blue

Different from the eye-catching pastel and dopamine bright colors, the long-term color Midnight Blue shows the dark aesthetics of this season.

As the cost of living crisis continues to affect purchase decisions, classic and long-term colors begin to become very popular. Midnight Blue, as a modern alternative to black, has attracted more and more attention.

This lasting color is suitable for many trends such as casual formal dress, low-key luxury and modern dress. In terms of tannins, dark indigo has an eternal appeal, and it also leads a more sophisticated and elegant trend.

■ 6. Colorful green

With its connection with nature and outdoors, the green tone of moistening and healing constantly resonates with consumers. Based on the autumn and winter of 2023/24, the long-term color kelp green attracts consumers who want to take a break from the pressure of daily life.

Hotan jade, kelp green and other colorful green show natural and organic aesthetics. It is expected that these colors will break through the conventional practical style of previous seasons, start to affect suits and degree pretense, and become the key to balance the color palette by virtue of familiarity and functional attributes.

■ 7. All white

The white is balanced with the individual colors of this season through the simple white modeling with the same tone. The combination of classic optical white and chalk color updates the trend of all white, leading the direction of delicacy and freshness this season.

These hues provide balance and breathing opportunities for consumers who are overly stimulated by high saturation and super bright colors and prefer more simple, fresh and durable products. These classic long-term colors are applicable to all product categories, and are developing towards more elegant trends such as casual suits and ElegantSimplicity.

■ 8. Adriatic Blue

Inspired by water, health and reverence for nature, the water tone will evolve into a striking Adriatic blue in the spring and summer of 2024.

The bright Adriatic sea blue (Coloro 105-56-31) in summer brings exciting vitality to this season, leading the super bright colors to the new trend of spring and summer 2024. The blue tone that draws inspiration from the sea is the key.

Application: Use white and brown to form color contrast with Adriatic sea blue, or use full body modeling to maximize visual impact. This hue is the key to entering the theme of digital and ocean style.

■ 9. Ash mixing

After several seasons of brown and warm neutral colors, gray has quietly revived, driven by the return of suits and the rise of elegant and dignified trends.  

With the popularity of black with black, gray with gray has become a color matching that affects both fashion and core color. Driven by the recovery of suits and dresses, consumers prefer timeless, classic and elegant products, and the gray tone is the perfect choice.  

Protective grey, no matter its depth, can add new ideas to plain knit and cut and sew pieces. Its cross seasonal application in suits shows low-key luxury, and innovates the trend of classic and casual formal clothes.  

■ 10. Colorful powder wax

Inspired by the soft side of the digital world, the colorful powder wax color brings calm energy for this season, while highlighting the modern style.  

These tranquil and peaceful multicolor pastels add balance to the spring summer 2024 palette. Pair the pastel with the core neutral color or the summer bright color to explore its versatility.

Pink wax summer knit and fade tannins enhance the resort collection. These tones will be the key to updating # color suits. In terms of youth orientation and digital trend, try the theme of quiet future.

■ 11. Mandarin

Orange will continue to be popular in the spring and summer of 2024, and the previously softer color will change into a high-energy and lively orange color.  

The inclusive color of orange (Coloro 023-61-36) is suitable for all categories, especially for casual and swimwear. After the success of mango ice cream color in spring and summer of 2022 and apricot yellow color in 2024, this color tone caters to consumers' admiration for health related energetic bright colors.  

Application: Citrus color is suitable for color contrast and nostalgic color palette, and can be used as an acid bright color to brighten the design. Pair with earthy and neutral colors for a practical look.  

■ 12. Black with black

After the autumn and winter of 2023/24, # black with black dressing style continues to be popular, consistent with the dark tone of this season and consumers' desire for durable products.  

Black continues to be popular with its commercial, classic and long-term appeal, making it an indispensable and important color in all categories. Black matching and black echoing Indie Sleaze style and slovenly rock theme will run through the whole season, suitable for dresses, tailoring, knitting, tannins, party clothes and coats.  

Application: update the black and white matching model with black and white matching to attract consumers who prefer simple color matching and classic minimalist aesthetics.