On October 28, the theme was“ Qiu New Era ”Of 2023“ Qiu Du Cup ”China Fur Fashion Creative Design Competition The finals ended in Hebei Camp. This competition is organized by China Garment Association Hengshui Daying Fur Industry Association host, Hebei Fur Industry Association Co organizer, Threading needle network, Beijing Yitai Jingxuan Culture Media Co., Ltd Network support is provided.

As the top creative design competition in China's fur industry, this competition aims to further enhance the R&D ability of "fur+" autumn and winter clothing design, cultivate and explore market-oriented excellent design talents, create more effective fur clothing market demand with diversification and luxury, and enable Zaoqiang Daying fur industry to innovate and develop.

Innovative design leads new trends

This competition launched online application solicitation in July this year, and launched targeted invitation to 16 professional colleges and domestic high-quality fur enterprises. After the solicitation, the jury composed of experts in the domestic leather and clothing industry, famous designers and enterprise representatives selected 68 works through online pre evaluation and entered the final.

The jury of the finals of this competition is composed of Li Xin, deputy secretary-general of China Garment Association, Huang Yanjie, deputy secretary-general of China Leather Association, Jin Guoqing, president of Hebei Fur Industry Association, Song Mingqian, secretary-general of Hengshui Daying Fur Industry Association, Jin Shuo, deputy general manager of Fangsheng Fashion Technology Group and founder of Jinxiang Brand, Shi Hongwei, one of the top ten fashion designers in China and president of Haining Garment Association Designers Association, Ren Min, one of the top ten fashion designers in China and the principal of Yingjia Design form.

Through the fierce competition among the players, Zaoqiang Shuohao Fur Garment Co., Ltd., Zaoqiang Xinghong Fur Garment Co., Ltd., Zaoqiang Dashengyuan Fur Products Co., Ltd., Zaoqiang Yitai Fur Co., Ltd 5 works of this competition Best Business Value Award ， Wang Dirui of Changchun Humanities College, Yu Guoqiang of Jiangxi Institute of Fashion Technology, Liu Xin of Beijing Institute of Fashion Technology, Li Zhuolin of Lumei Culture International Institute of Fashion Technology, He Jiayi/Sun Shengbo of Changchun Institute of Humanities 5 works of Best Creative Design Award ， Shen Shiyuan from Jiangxi Institute of Fashion Technology, Wu Qi from Xi'an University of Engineering, Wang Siqi from Yanjing Institute of Technology, Zaoqiang Shuohao Fur Garment Co., Ltd., Zaoqiang Yitai Fur Co., Ltd 5 works of Viewers Choice ， Guan Haiyan of Jiangxi Institute of Fashion Technology, Yu Guoqiang of Jiangxi Institute of Fashion Technology, Zaoqiang Shuohao Fur Garment Co., Ltd., Changchun Humanities College Guo Honglin/Li Xinrui, Zaoqiang Yitai Fur Co., Ltd 5 works of Best Fashion Award ， Suya of Zhongyuan University of Technology, Shuohao Fur Clothing Co., Ltd. of Zaoqiang County, He Jiayi/Sun Shengbo of Changchun University of Humanities, Yitai Fur Co., Ltd. of Zaoqiang County 5 works of Best Process Award 。 16 contestants including Zaoqiang Dashengyuan Fur Products Co., Ltd 's works Excellence Award 。 (The list is attached below)

In addition, Wang Yi and Sun Ningning from Beijing Institute of Fashion Technology, Chen Long and Fu Zhichen from Jiangxi Institute of Fashion Technology, Jiang Zhuojun, Wang Yang, Wang Xin and Wang Guan from Lumei Culture International Institute of Fashion Technology, An Hong from School of Fashion Technology of Zhongyuan University of Technology, Wang Dong from Changchun Institute of Humanities, Chen Liangyu and Wei Hongyu from School of Art of Yanjing Institute of Technology, Qu Yang from Xi'an University of Engineering Won the competition Outstanding Instructor Award 。

Innovate the new positioning of fur market

It is understood that the entries of this competition must not only fully reflect the design theme and purpose of this competition, but also conform to popular trends, be innovative, practical and marketable.

The judges of the competition believe that, compared with previous years, the design works emerging in this competition have firmly grasped the design core of "new" in the theme of "new era of Qiu" in creative design. In addition to making great progress in creative design, they have also demonstrated a higher level in production technology and commercial value. At the same time, Through in-depth excavation in detail design, the traditional fur design will become more fashionable and easier to wear and match with other clothes, so as to be closer to the fashionable and diverse clothing consumption market, which is very conducive to the continuous expansion of the consumption field of fur clothing.

Guo Honglin, the representative of the Best Creative Design Award and a student of Changchun Humanities College, said that by putting the theoretical knowledge and design concepts learned in school into ready to wear, starting from fabric color and style, and combining with the actual stage show effect, this process has made him have a further understanding and understanding of the profession of fashion designer.

The judges said that original design is an important link in the clothing industry chain and the soul core of the clothing and fashion industries. Cultivating more market-oriented original design talents will not only effectively promote the continuous improvement of market-oriented design strength, but also enable the high-quality development of the large-scale fur industry, Help China's clothing industry to move from a "big country in clothing" to a "fashion power".

Jiao Pei, Vice President and Secretary General of China Garment Association

Jiao Pei, Vice President and Secretary General of China Garment Association He said that the "Qiudu Cup" China Fur Garment Creative Design Competition, with the theme of "New Era of Fur", focused on creating new value of fur clothing, innovating new positioning of fur market, and injecting new power into the high-quality development of Zaoqiang Daying fur industry.

"As the birthplace of China's fur industry, Daying keeps pace with the times, takes the new development concept as the guide, practices the new positioning of 'technology, fashion, and green', takes' luxury clothing, high-end customization 'as the main direction to connect with the fashion frontier, and creates new opportunities for the development of the fur industry by introducing projects, improving skills, and establishing brands," said Jiao Pei.

Development of innovative design service cluster

Fur clothing industry is one of the characteristic industries of Hengshui City. It is not only listed as one of the 107 characteristic industrial clusters supported by Hebei Province, but also an important part of Hengshui's "9+5" characteristic industrial cluster.

According to Zhang Chifeng, the head of the People's Government of Zaoqiang County, Hengshui has more than 20000 fur processing enterprises with 150000 employees, radiating and driving more than 500 villages in the surrounding two cities and five counties, with an annual output value of 40 billion yuan. Among them, Zaoqiang is the largest fur industry cluster and fur clothing export base in China, and Daying Town under its jurisdiction is the birthplace of China's fur industry and fur culture. After 3000 years of historical inheritance, it has developed into a world-renowned "town of fur".

According to Li Jianxue, Vice Chairman of the CPPCC Zaoqiang County and Secretary of the Party Committee of Daying Town According to the introduction, Daying Town has the most complete fur industry chain in China, from breeding, tanning, nitrate dyeing, printing, sewing, hanging, ready to wear to e-commerce, markets, shopping malls, logistics, supporting services and other industrial chains are becoming increasingly perfect. Among them, there are 18000 fur processing enterprises and stalls, 1253 general taxpayer enterprises, 453 enterprises with foreign trade import and export rights, 127 provincial-level scientific and technological enterprises with fur industry certification, and more than 80000 employees.

It is understood that Daying's fur products cover more than 4000 varieties in ten major series, including fur clothing, clothing, handicrafts and semi-finished products. It processes more than 4 million pieces of all kinds of fur clothing annually, and mainly exports to 48 countries and regions, including Russia, five Central Asian countries, Japan, South Korea, Europe and the United States. In recent years, we have actively adapted to the new format of "Internet+", and cultivated more than 2000 Tmall and JD flagship stores and more than 1400 dithering and fast hand live broadcasting rooms. There are nearly 1000 live broadcast elites who sell goods live on various e-commerce platforms every day, including nearly 100 star anchors, the most popular anchors who attract nearly one million fans, and the annual turnover of the town's e-commerce exceeds 2 billion yuan.

"Modern fur processing technology integrates industrial manufacturing technology, and improves the grade and market competitiveness of Yingpi. At present, Zaoqiang's fur industry has 23 provincial well-known brands and 15 leather logo enterprises." Zhang Chifeng said that Daying fur products are world-renowned for their "large scale, many varieties, and low prices", with an annual sales of more than 300 million fur pads, 60% of the global market share; The annual sales of knitting products are more than 100 million pieces, accounting for 70% of the national market share; The annual sales of wool collar hat strips are more than 300 million, accounting for 80% of the national market share; More than 3 million pieces of fur garments are exported to Russia annually, accounting for 60% of the local market share.

"Daying fur industry has gradually focused on independent innovation design. At present, a number of enterprises such as Xinghong and Shuohao have emerged with the development concept of 'independent innovation, bold innovation and good at innovation', and have introduced a number of outstanding graduates and well-known designers to the fur design innovation center." Li Jianxue said that next, Daying Town will take advantage of the "Qiudu Cup" China Fur Fashion Creative Design Competition and other platforms to aim at building an international fur fashion clothing industry base, deeply implement the industrial upgrading project and the "leading enterprise" cultivation plan, dig deep into the cultural heritage, speed up independent innovation, cultivate regional brands, and strive to improve core competitiveness and industry voice, Promote the development of fur characteristic industry to a new level.

During this competition "Good Design of Chinese Costume" High quality Winter Costume Design Works Exhibition 。 "Good Design of Chinese Costume" adheres to the concept of "market power to test the way of originality", and selects the products from the selling, ordering and trading of costume design, so as to promote the original design products closer to the needs of the consumer market, let the market promote design, and let the design upgrade the industry.

Figure: "Good Design of Chinese Costume" High quality Winter Costume Design Works Exhibition

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