The Clothing E-Commerce Development Trend Forum Was Held Grandly, And Many Industry Elites Gathered To Discuss The Future Development Trend Of Clothing E-Commerce

On December 21, 2023, China, jointly sponsored by Spinker Media and Listening Expo Clothing e-commerce The development trend forum and GESC clothing e-commerce exhibition conference was successfully held in Hangzhou. The conference brought together about 400 people from clothing brands, clothing supply chain, e-commerce platform, live broadcast e-commerce buyers, online celebrity group leaders, media, etc. to discuss the current situation and future development trend of clothing e-commerce industry. 　　

　　 Grand occasion of the conference

Piper Jaffray

Wen Shuai, the founder of Spinker Media, delivered a speech to the host of the forum and extended heartfelt thanks and warm welcome to the guests attending the event. Later, President Wen introduced Spinker Media to everyone. He proudly mentioned that Spinker Media has a large new media matrix in the textile and clothing industry, covering 18 We Media Matrices and having 200w+public domain traffic; And private domain traffic of 500000 industry WeChat friends and 500 professional groups. In addition, Spinker Media also has professional exhibitions - GESC Clothing E-commerce Exhibition and TSCI Textile Supply Chain Exhibition, striving to become a leader in high-quality development of the textile and clothing industry. Finally, he wished the meeting a complete success and hoped that it would bring you a feast of thought.

　　 Big shot sharing

Han Wenjing, the marketing director of Diaoyin Garments, delivered a speech, bringing a sharing entitled "Diaoyin Fashion Treasure Wardrobe New Year Sharing". In the past year, the GMV of Diaoyin E-commerce increased by 80% year on year, and the clothing industry of Diaoyin E-commerce was upgraded across the board, creating Diaoyin's treasure wardrobe. Han Wenjing introduced how Treasure Wardrobe analyzed the wearing styles and preferences of different clothing users to help businesses better understand consumers' needs. Finally, Han Wenjing predicted that the new trend of the new traffic of Tiaoyin would be the shelves of Tiaoyin Mall, and introduced the relevant content of the shelf playing methods of Tiaoyin Mall in detail, aiming to help businesses improve the exposure and transaction efficiency.

Liu Fang, the director of the sports apparel business group of Boguan Ruisi, brought a wonderful sharing on the conference entitled "Matrix explosion - the path to reach the annual 4 billion apparel sales content e-commerce". He first analyzed the development trend of the apparel industry in the environment of business promotion, and said that the value of content is driving the new growth of the apparel industry, and using business oriented content to drive growth is the key to breaking the business. Later, Liu Fang shared the successful case of the business content clothing promotion of Boguan Ruisi, which provided valuable reference and reference for the participants to reach the path of content e-commerce. Liu Fang's speech added many highlights to the conference, which not only helped guests better grasp the operation ideas of content e-commerce, but also stimulated everyone to think deeply about how to use content value to drive the growth of clothing sales.

Ren Wei, the representative general manager of clothing brands, delivered a speech entitled "Consumer centered brand retail strategy and path" at the conference. He first introduced the positioning of Fragment as a comfortable healing lifestyle brand of national women's wear, which always focuses on consumers and user experience. Later, President Ren used a video to analyze consumer trends, and said that the world in the post epidemic era has undergone tremendous changes. Consumers are more restrained in luxury consumption and pay more attention to value. They want to reduce superfluous and fancy things and simply participate in their own way. This means that consumers pay more attention to the practicality and comfort of shopping, while Fragments provide emotional value for consumers and attract many consumers by providing a comfortable and healing shopping environment.

Fu Wenjun, deputy mayor of Shaxi Town, Zhongshan City, introduced Shaxi textile and clothing industry and introduced Shaxi Town, a famous leisure clothing town in China. Shaxi Town has a unique location advantage, a comprehensive transportation hub in the bay area with excellent external and internal connections, an excellent business environment and public service supporting facilities, which provides many conveniences for the development of Shaxi clothing industry. Shaxi garment industry has a long history. After years of accumulation and precipitation, today's Shaxi garment industry has opened up the 4.0 era, with excellent production efficiency and strict quality control. Shaxi Town is also building a high-end garment manufacturing corridor. At present, a total of 22 projects are about to be launched, providing a solid foundation for building a 100 billion level garment industry cluster. Finally, Fu Wenjun sincerely invites all parties to invest and start business in Shaxi and jointly build a fashionable Shaxi. 　　

　　 Signing ceremony

At the signing ceremony of strategic cooperation of GESC Garment E-commerce Exhibition, GESC Garment E-commerce Exhibition signed strategic cooperation agreements with partners such as the Fast League Alliance (National League Leaders' Conference), the Mutually Bonded Community (Future E-commerce Conference), the China Women's Wear High Quality Supply Chain Alliance (Chinese clothing culture), and Bu Xiaosheng, marking that all parties will work together to promote the development of the clothing e-commerce industry and achieve win-win cooperation.

At the signing ceremony, Hangpai Garment Industrial Park Hongding Commerce and Bu Xiaosheng also signed strategic cooperation agreements. With the blessing of flowers and champagne, representatives of all parties will jointly start a beautiful cooperation process. In the future, they will work together to achieve mutual benefit and win-win results and achieve their goals and visions.

　　 Big shot sharing

After the signing ceremony, as one of the signing partners, the founder of the express group alliance, Zhang Lianzhu, gave us a speech entitled "How to cut into the private group buying track of hundreds of billions of clothing merchants". Zhang Mengzhu first reviewed the evolution process of the private domain e-commerce model, from the early form of WeChat to the current group buying tools, showing the continuous innovation process of private domain e-commerce. He especially emphasized the new group buying mode of "fast group opening+helping to sell" led by the fast group alliance. The advantage of this model is that it can open a group quickly, help sell more quickly, and achieve rapid growth in sales. How should clothing merchants cut into private domain traffic? Leader Zhang gave several suggestions: convert public domain customers into private domain fans, operate in private domain to help sell, and then empower the sales resources to the head of the delegation, who can actively help merchants to carry goods, and finally achieve mutual benefit and sharing.

Chen Penghai, the founder of Bu Xiaosheng, delivered a speech titled "Bu Xiaosheng Joins Hands with Hangpai Garment Industrial Park to Create a New Intelligent Business Mode of Textile Industry". They gave us a grand introduction to their new project, Bu Xiaosheng × Hangzhou Hangpai intelligent transit warehouse has been built into a new fabric business center integrating exhibition hall, sample cloth, board cloth and intelligent storage. While magnifying the advantages of medium and large fabrics, through online exposure, brand planning, intelligent technology and a series of plates, it brings more new elements and possibilities to Hangpai Garment Industrial Park! In the speech, President Chen also introduced their star product: AI intelligent storage robot, which can realize 24-hour automatic inventory without being watched, greatly improving the storage efficiency, and providing strong support for the digital transformation and upgrading of the textile industry.

　　 Panel Discussion

On the round table forum, buyers from different live broadcast brand companies gathered together and had an in-depth and enthusiastic discussion on how to choose products. They come from different companies, including Sister Bin (a buyer of Lie'er Baby) of Hangzhou Maimeng Clothing Co., Ltd., Zisu (a buyer of Yu Xiaoxiao) of Yudong Technology Co., Ltd., Kiki of Hangzhou Dijia Women's Wear, Lv Lv of Hangzhou Encai Culture Co., Ltd., and Lin Dan (a good buyer) of Hangzhou Yibai Clothing Co., Ltd.

In the process of selecting products, these buyers usually consider comprehensively from six dimensions. First, they will consider the way of cooperation, that is, the conditions of cooperation with suppliers or brands. Secondly, they will consider the product matching degree, that is, whether the products produced by suppliers or brands match them. In addition, price is also an important consideration when selecting products. Buyers will evaluate whether the product's cost performance is reasonable. At the same time, they will also pay attention to product quality to ensure reliable product quality. Service is also an important dimension, and service attitude, after-sales service, etc. are also important factors to investigate cooperation. Finally, we should also consider whether it is suitable for us. Each buyer has his own style and audience. A product suitable for him is a good product.

　　 Exhibition+conference promotion

Liu Renlin (Lei Fengge), the founder of Hangzhou Mutual Network Technology Co., Ltd., revealed the vision and mission of the future e-commerce conference in his speech "How to better empower clothing e-commerce in the future e-commerce conference". He mentioned that the future e-commerce conference has been launched, which will be vertical to each e-commerce segment track, especially in the clothing field. The e-commerce conference is committed to making knowledge spread quickly, allowing channels to see more brands, and also allowing brands to gain more channels, bringing sustained and vigorous development to the apparel e-commerce industry, and making e-commerce go further.

President Liu predicted that on March 23 next year, the future e-commerce conference will be held at the same time and place as the GESC International Garment E-commerce Supply Chain Expo, and jointly recruit visitors. The purpose of this alliance is to create a grand feast for the clothing industry and bring more innovation and cooperation opportunities to the industry!

Finally, it is an important part of this forum, that is, the press conference of GESC Garment E-commerce Exhibition. Wang Xinhong, general manager of the exhibition, gave a speech to introduce GESC International Garment E-commerce Supply Chain Expo. This exhibition will focus on the new fashion and trends in the clothing industry, with the theme of "breaking the situation again, new business opportunities, and making the world", aiming to solve the pain points in the e-commerce field, explore new business opportunities, and promote global business. Why GESC? President Wang gave the answer: geographical advantage, communication advantage, audience advantage and exhibitor advantage. Finally, President Wang called on everyone to come to Hangzhou Baima Lake International Convention and Exhibition Center on March 23-25, 2024 to explore the future of clothing e-commerce. 　　

After the forum, the clothing supply chain docking will arrive as scheduled. At this matchmaking meeting, more than a dozen garment manufacturers exhibited their high-quality products, and achieved face-to-face accurate matchmaking with hundreds of audiences. Through precise docking and in-depth exchanges, both sides have gained a lot and found new points of cooperation. This clothing supply chain docking meeting not only provides a platform for communication and cooperation for manufacturers and visitors, but also injects new vitality and business opportunities into the entire clothing industry.

The dinner session of the forum was the climax of this activity, with a full house of guests and friends, delicious food, warm atmosphere and constant laughter. Listen to Wang Xinhong, General Manager of the exhibition, deliver a speech for the dinner party to celebrate the successful holding of this forum, and sincerely thank nearly 400 guests present for their arrival and support. Finally, I wish you all a smooth career in the future and hope to meet you again at GESC Garment E-commerce Exhibition! President Wang toasted with the guests on the stage to celebrate Clothing e-commerce Cheers to the vigorous development of the industry, and to everyone who wears clothes!

The forum received wide attention, and nearly 30 mainstream media carried out in-depth publicity and reports on the forum, further expanding the communication power and influence of the forum. At the same time, the printing agency topprint Service Association Fclub and the textile fabric platform carried out live broadcast simultaneously. The total number of online live viewers exceeded 5000+, attracting a large number of viewers' attention and participation. Through the publicity and coverage of mainstream media and live broadcast, more people have learned about GESC, and more people will participate in the great construction of apparel e-commerce in the future.

The conference of China Garment E-commerce Development Trend Forum and GESC Garment E-commerce Exhibition ended successfully, but Clothing e-commerce The development of is still continuing. In order to further promote the development of the clothing e-commerce industry, the International Clothing E-commerce Supply Chain Expo will be held in Hangzhou Baima Lake International Convention and Exhibition Center on March 23-25, 2024. High quality clothing manufacturers from all over the country will display their new products and designs and have face-to-face exchanges with visitors from all over the country. Let's get together again for the next clothing industry event!