Advantages Of Fashion Brands Named After Designers
From the successful experience of clothing brands to global luxury brands, the brand named after the designer's personal name will take a longer path. The reason is that the designer will take more care of his own brand, and will be more rich in product culture. This does not mean that the designer brand must not be commercial, and the commercial brand will not be creative, It's just a question of which side is more dominant.
Creation time : In 2017, Shanghai Ruanshan Trading Co., Ltd
founder : Long Hongziwei (Yi nationality), female, graduated from London Fashion College, UK, and was rated as one of the seven cutting-edge jewelry designer brands in China by Vogue International Edition in May 2019.
Brand style : The design concept of each piece of jewelry originates from the traditions of the Yi people and the exquisite craftsmanship of Liangshan craftsmen, and is innovative on the basis of the thousand year old craftsmanship.
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STAFFONLY
Creation time : Shanghai Chonglv Clothing Co., Ltd., London, 2015
founder : Zhou Shimo SHIMO ZHOU (left)&Wen Ya UNE YEA (right), female, graduated from London Fashion Institute and Royal College of Arts respectively.
Brand style : Pursue unique aesthetics, be willing to break authority, explore unknown space, be good at obtaining inspiration from contemporary lifestyle, and then return to fashion language to reflect current life state and trend of thought.
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TRICKCOO
Creation time : In 2016, Shanghai Bike Clothing Co., Ltd
founder Huang Junxun, male, graduated from the Department of Fashion Design, Academy of Fine Arts, Tsinghua University.
Brand style : A clothing brand that focuses on fashionable outdoor travel, pursues multiple perspectives of nature and technology, function and fashion, integrates eastern and western aesthetic elements, and creates perfect equipment for the young generation to explore the world.
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TOMMY ZHONG
Creation time : 2015 London, Shanghai Jieqi Clothing Trade Co., Ltd
founder : Zhong Jiaqi (right)&Jennifer Nelson (left), female, graduated from Glasgow College of Arts with a master's degree in clothing and textiles, and majored in clothing design at the University of Creative Arts.
Brand style : Focusing on innovative materials, it explores various possibilities of art and fashion, embeds modern avant-garde and romantic design styles, simplifies silhouettes, and diversifies technological tailoring, to demonstrate the independent temperament of modern women.
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UMA WANG
Creation time : Shanghai Youma Clothing Co., Ltd., London, 2009
founder : Wang Jue, female, graduated from Donghua University in Shanghai, Central Saint Martin College of Art and Design, London, UK. In recent years, in the design circle, people have called Wang Jue, Alexander Wang Daren and Vera Wang Weiwei the three "kings" of Chinese fashion design.
Brand style : High class and exotic, the use and design of cashmere materials are very talented. The brand takes the knitting series with distinctive style as the main line, emphasizing the perfect integration of materials, details and silhouettes.
zero sixty
Uooyaa
Creation time In 2014, Shanghai Wuhe Industrial Co., Ltd
founder : Yin Jianxia, male, graduated from Beijing Institute of Fashion Design.
Brand style : Follow the coexistence of truth, fashion, fun, rationality and sensibility. Good at bold patterns and prints.
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VII VICTOR X WANG
Creation time : Shanghai Weiqi Clothing Co., Ltd., London, 2018
founder : Victor Wang, male, graduated from the Royal Academy of Art in Antwerp, Belgium.
Brand style : The future view of youth culture and sexual edge, the interpretation of the aesthetic reference of the integration of masculinity and femininity, break through the limitations of the original clothing structure, and create a unique appearance beyond elegance and softness.
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Villa XRWA
Creation time : In 2018, Nanjia (Shanghai) Clothing Co., Ltd
founder : Du Xinru Du&Mao Weiai Melanie Weiai Mao, female, graduated from London Fashion College, UK, majoring in women's dress design.
Brand style : The combination of modern and retro elements can highlight personality without losing connotation.
zero sixty-three
Ximon Lee
Creation time In 2015, Shanghai Ximengli Brand Design Co., Ltd
founder : Li Dongjun Ximon Lee, male, graduated from Parsons School of Design, New York, USA, majoring in men's clothing design.
Brand style : Thinking about gender, identity, society, ideology, ethics, etc. is placed in the context of actual clothing, and through careful research and development of silhouettes and fabrics, innovative men's clothing aesthetic style is conveyed.
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HADRIAN WANG
Creation time : In 2022, Luanshang (Shanghai) Trading Co., Ltd
founder : Hadrian Wang, graduated from Savannah College of Art and Design.
Brand style : Create an elegant, gorgeous and timeless women's wardrobe, and integrate the sense of sophistication into every woman's life to convey beauty and romanticism, and give them empathy and confidence.
zero sixty-five
WENS Jewels
Creation time In 2016, Kiss Trading (Shanghai) Co., Ltd
founder : Tang Wen, female, fashion/jewelry designer, has lived in Paris for many years.
Brand style : Design jewelry brand. It integrates contemporary art and fashion, breaks through the shackles of traditional jewelry design concepts, abandons excessive manual carving, and stimulates the unique personality of each wearer with simple visual language.
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