2024CCFW National Fashion Season And The Second China Great Wall National Fashion Culture Festival Kicked Off!

China has great etiquette, so it is called Xia; The beauty of clothes is called the beauty of beauty. As one of the important activities of the fourth National Style Culture Festival in Central China, the 2024 China International Children's Fashion Week National Style Experience Season and the second China Great Wall National Style Fashion Culture Festival, co sponsored by China National Garment Association, Huazhong Group and Shanghai Fashion City Promotion Center, officially opened in Central China on June 8.

"Go out of the circle! Young people with national style are beautiful". This National Style Cultural Festival focuses on national style experience and parent-child research. From multiple dimensions of national style trend release, cultural tourism industry construction, domestic goods consumption experience, parent-child research interaction, it speaks for China's excellent traditional culture, integrates resources in various fields, and fosters and shapes a group of contemporary Chinese children with national culture and elegant talents, Further accelerate the system construction of Huazhong Town as the "first parent child research base of excellent traditional Chinese culture".

The activity takes the promotion of the new era national style youth's dress and etiquette cultivation under the background of national cultural self-confidence as its own responsibility, with rich content and bright spots. Supporting a series of activities, such as Guofeng Star Show, Guofeng Costume Stage Drama, Parent Child Research Forum, Ancient and Modern Scenery Collection, Fengyasong Private School, Yashi Sports Meet, etc., to build a cultivation mode suitable for modern children's traditional Chinese culture, traditional Chinese art, and national art, and help Guofeng and beautiful young people grow up healthily and become brilliant!

　　 Opening Ceremony

Leaders and guests attending this event include Zhao Jiantang, Chairman of Huazhong Group, Yang Xiaodong, Full time Vice President of China National Garment Association, Director of National Fashion Committee, Sun Maosong, Executive Vice President of Artificial Intelligence Research Institute of Tsinghua University, Foreign Academician of European Academy of Sciences, Su Yuanfu, Former Vice President of PLA General Hospital and Chief Expert of Huazhong Health Industry Dong Yaohui, Vice President of the Great Wall Society of China, Chief Cultural Advisor of Huazhong Town, Fashion Artist, Chairman of the Bureau of the Chinese Committee of the Asian Fashion Federation, Zhang Zhaoda, China Golden Tripod Award Design Master, Liang Yongsheng, Director of the Standard Innovation Institute of the Mechanical Industry Economic Management Research Institute of the SASAC, doctoral advisor of the Chinese Academy of Arts Yuan Li, President of Beijing Intangible Cultural Heritage Development Foundation, He Weiguo, Associate Researcher of the Dream of Red Mansions Research Institute of the Chinese Academy of Arts, Secretary General of the Dream of Red Mansions Society of China, Director of the Department of History, Culture and Museology of the School of Applied Arts and Sciences of Beijing Union University, Gu Jun, Director of the Cultural Heritage Research Institute of Beijing Union University, Director of the Biomedical Frontier Technology Research Office of the Basic Institute of the former Academy of Military Medical Sciences Yu Jiyun, founder of Beijing Sindan Dingtai, Dai Gaizhen, director of the China Research Travel Research Center of the School of Tourism of Beijing Union University, vice president of the Research Travel Branch of the China Tourism Association, Su Yang, host of China Central Radio and Television, Dai Ying, host of China Central Radio and Television, Zhai Yuhu, president of Hebei Tourism Association, and party secretary of Baoding University Hu Lianli, Gu Mi, Deputy Director of the Light Industry Division of Hebei Provincial Department of Industry and Information Technology, and Wang Yan, County Chief of Laiyuan County People's Government Gao Yanqin, the principal of Baoding Primary School, Wu Lewei, the director of the Art Education Center of North China Electric Power University, the chairman of Baoding Musicians Association, Ma Lijuan, the vice principal of Baoding College, Liu Chunyang, the development consultant of Laiyuan County Government and other entrepreneurs, artists and media representatives.

▲ Zhao Jiantang, Chairman of Huazhong Group Speech: Chinese culture needs not only to be guarded and handed down from generation to generation, but also to keep pace with the times and innovate for change. A strong youth makes a strong country. Contemporary Chinese teenagers are the new force to achieve the second centenary goal and build a modern socialist power. The purpose of holding the National Style Festival and promoting the national style culture is to educate people with culture. China's "upward and upward" culture and "five thousand years of civilization" are the life genes, humanistic roots and spiritual soul of the Chinese nation standing on its own in the world's national forest, and the important ideological cornerstone of the Chinese national spirit. Plant the seeds of Chinese culture in children's hearts, help them buckle the first button of life, and let the excellent culture and traditional virtues of the Chinese nation temper the noble personality of Chinese teenagers. Holding China International Children's Fashion Week and China Great Wall National Fashion Culture Festival in the town, gathering domestic and foreign resources to build a parent-child research base and a national style holiday destination, is hoping to build a broad stage for Chinese teenagers to understand the world, cultivate a firm belief in Chinese culture self-confidence, cultivate morality, grow healthily and develop in an all-round way.

▲ Yang Xiaodong, full-time vice president of China Garment Association and director of Guofeng Fashion Committee Speech: National style clothing is not only a choice of clothing, but also a vivid embodiment of the long history and profound culture of the Chinese nation. Today, we are holding the National Fashion Culture Festival here, not only to show these beautiful costumes, but also to carry forward and inherit our national culture. In today's globalization, cultural exchanges are increasingly frequent. We should have cultural confidence, stick to the cultural roots, and let the world see the unique charm of Chinese culture. When the national style fashion meets the small town in central China, when the tradition gives fashion deep support, and when the fashion brings the flavor of the times to the tradition, the Chinese traditional culture and the Chinese national style clothing are bound to show the world the beauty of China's culture, nation and people in a new form.

▲ Liu Feng, Executive Director of Huazhong Group; Sun Maosong, Executive Vice President of the Artificial Intelligence Research Institute of Tsinghua University, and Foreign Academician of the European Academy of Sciences; Yang Xiaodong, full-time vice president of the China National Garment Association and director of the National Fashion Committee; Hu Lianli, Secretary of the Party Committee of Baoding University; Su Yuanfu, former vice president of the General Hospital of the Chinese People's Liberation Army and chief expert of Huazhong University Health Industry; Zhang Zhaoda, fashion artist, chairman of the presidium of the China Committee of the Asian Fashion Federation, and the design master of the China Golden Summit Award; Zhai Yuhu, President of Hebei Tourism Association; Dong Yaohui, Vice President of the Great Wall Society of China and Chief Cultural Advisor of Huazhong Town; Liang Yongsheng, Director of the Institute of Standard Innovation, Research Institute of Mechanical Industry Economics and Management, SASAC; He Weiguo, Associate Researcher of the Dream of Red Mansions Research Institute of the Chinese Academy of Arts, and Secretary General of the Chinese Dream of Red Mansions Society; Gu Mi, deputy director of the Light Industry Department of Hebei Provincial Department of Industry and Information Technology, jointly opened the grand curtain of the fourth Guofeng Cultural Festival in Huazhong Town.

　　 Appreciate the ancient style and charm and go to the national style feast

"It's so bright to wear Luoyi, and it's so beautiful.". With a history of more than 4000 years National style clothing The meeting is just like an elegant encounter, which makes people surprised at the first time. See you again. The "National Wind Star Show" attracted Jingdong Children's Hanfu, more than 13 children's clothes, GUANJU Guanju, Yixian Yixian, Mobai, Zhiziyan&Xiziwen, Mogra Baby、 Nanxiang Jinxia, JS Jiang Shuo, Shoulder Cloud, Xianghe, a total of 10 national style children's clothing brands, participated in the event. Nearly 1000 children performed on the catwalk, showing the style of a big country with beautiful shapes, and demonstrating the vast heritage and world charm of China's excellent traditional culture!

　　 Wearing Chinese clothes to make a state of etiquette

The large-scale children's national style costume stage play "Costume · Dress Ceremony", which was created by the Organizing Committee of China International Children's Fashion Week and Huazhong Group, will premiere during the event. Enjoy the broad and profound Chinese clothing culture between the slow song dance and the beautiful clothes of the great Chinese civilization. Fu on Costumes · Dresses and Rites was performed by Su Yang, the host of CCTV radio and television station, and Zhao Guoqiang, a national famous guqin player, participated in the recitation. Poetry recitation, ancient dance, classical instrumental music performance, and costumes of the Qin, Han, Tang, Song, Ming, and Qing dynasties were performed in the stage play. Hundreds of young people with national style and beauty were invited to wear colorful hats and neon clothes to shuttle between the great charm of China, Respect traditional culture.

"Chain" research ecology seeks innovative development

Excellent traditional culture embodies the deepest soft power of the Chinese nation. Without a high level of cultural self-confidence and cultural prosperity, there will be no great rejuvenation of the Chinese nation. The 2024 Parent child Research Industry Forum of Excellent Chinese Traditional Culture, co sponsored by the National Fashion Professional Committee of China National Garment Association and Huazhong Group, will be held during the event. Focusing on the two hot topics of excellent traditional culture inheritance and national style parent-child research, this forum has set up more than 10 items to share and exchange, including traditional culture cultivation, research industry trends, national style base construction and cultural tourism market demand.

The forum invited Yuan Li, a leading figure in the research field of China's intangible cultural heritage; Dai Gaizhen, Director of China Research Travel Research Center, School of Tourism, Beijing Union University, and Vice President of Research Travel Branch of China Tourism Association; Zhao Erle, Executive Director and General Manager of Huazhong Hotel Management Company; Jiang Shuo, associate professor of Hebei Academy of Fine Arts, JS, founder and design director of the Shoulder Cloud brand; Cui Limin, founder of the Intangible Cultural Heritage Workshop; Ji Zeyang, the IP director of Beijing Opera in China, and other authoritative and forward-looking experts and scholars in various fields made keynote speeches, aiming to fully tap the effective link between the national style holiday advantages of small towns in central China and excellent traditional Chinese culture, develop excellent traditional Chinese culture experience projects and national style fashion cultural and creative products that combine education with pleasure, and continue to expand the extension and upgrading of parent-child research, culture and tourism industry.

　　 Visit Guofeng Market to find cultural treasures

Let traditional culture enter the market, and let parents and children feel the beauty of traditional culture at zero distance. This Guofeng Cultural Festival is also supported by the Guofeng Creative Market - the collection of ancient and modern styles. Brand merchants from different fields show various kinds of rich commodities such as Guofeng costumes, traditional culture and innovation, Guochao IP, ancient style accessories, hand-made fabrics, special food, traditional musical instruments, etc.

The Ancient and Modern Scenery Collection invites well-known brands including Jingdong Children's Hanfu, Chinese Peking Opera, Dunhuang Cultural Creations, the big monster in the Forbidden City, the year old season, pig's small fart, etc. to "go out" with Guochao IP, to create a characteristic business atmosphere full of ancient and modern culture integration, and to deeply restore the market scene full of fireworks in the buildings full of Han and Tang charm in central China towns.

The culture of national culture inherits the beauty of intangible heritage

The national trend is rising, and intangible cultural heritage is renewed. National style parent-child hand work activity - Fengyasong private school, guided by learning and carrying forward China's excellent traditional culture, enables children with national style in the new era to experience the millennium culture, learn history, taste national style, experience the charm of intangible cultural heritage, and experience a better life. This traditional Chinese culture handicraft experience takes the Chinese clothing culture as the main line, integrates modern cultural creativity and fashion elements, invites seven national intangible cultural heritage masters, and brings a series of rich and interesting interactive courses, including hanfu origami, intangible cultural heritage plate links, intangible cultural heritage tie dyeing, natural dyeing and weaving, traditional knitting, etc.

In the exhibition and experience activities of intangible cultural heritage, intangible cultural heritage silk figurines, intangible cultural heritage cloisonne, traditional Chinese medicine sachets, manual bamboo weaving, manual zongzi, cultural toy strings, printed coasters, card woven bracelets, waist machine colors and other traditional skills combine display and interactive experience to let parents and children immerse themselves in the charm of intangible cultural heritage at zero distance.

　　 Celebrate the elegance of national style and enjoy sports fun

"Be knowledgeable and courteous, cultivate morality". Focusing on the theme elements of "etiquette", "music", "shooting", "imperial", "book" and "number", the ancient gentleman's six arts, the Yashi Games will give new vitality to traditional sports with innovative ideas and modern elements popular with children. Let the traditional sports breathe new life in the modern perspective, and children feel the charm of Chinese traditional culture in the game. Pot throwing, archery, wooden shooting, shuttlecock kicking ancient game of kicking a ball , Chuiwan and other national style sports experience, reappearing the salsa and beauty of traditional sports.

Central China Town, a famous town with national style culture at the foot of the Great Wall, has a strong history and culture, rich natural resources, and strong industrial foundation, providing natural advantages for the development of national style parent-child research. 2024CCFW China International Children's Fashion Week National Style Experience Season and the Second China Great Wall National Style Clothing Culture takes architecture as the carrier, clothing as the content, and research as the form. It aims to take clothing as the carrier, culture as the person, let fashion art into life, let national style clothing shine, and let the seeds of excellent traditional culture take root in children's hearts.

Central China Town, a famous town with national style culture at the foot of the Great Wall, has a strong history and culture, rich natural resources, and strong industrial foundation, providing natural advantages for the development of national style parent-child research. 2024CCFW China International Children's Fashion Week The national style experience season and the second session of the Great Wall of China's national style clothing culture take architecture as the carrier, clothing as the content, and research as the form. The purpose is to take clothing as the carrier, culture as the person, let fashion art into life, let national style clothing shine, and let the seeds of excellent traditional culture take root in children's hearts.