Guangdong Fashion Week: Yunsimu Wants To Inherit Modern Oriental Aesthetics With Traditional Culture As The Fashion Background

On the evening of September 20, 2024 Guangdong Fashion Week Autumn, the original modern oriental brand Yunsimu wanted to take "Spirit of Yi Mountain" as the theme of the opening show of this fashion week. Under the bright light, a series of clothing displays brought us a wonderful visual feast.

This season takes the Yi culture as the source of inspiration, and designers reinterpret these ancient and rich cultural elements with modern aesthetics, giving them new vitality and a sense of the times. While traditional culture empowers fashion, fashion works also become the carrier of spreading culture, which not only shows the unique charm of the Yi culture, but also meets the modern people's pursuit of fashion and personality!

Jia Bazi, the inheritor of the national intangible cultural heritage, put the Yi embroidery skills on the stage of the Fashion Week. With a period of shocking music, modern dancers showed us the theme of "Spirit of Yi Mountain" through exquisite dance skills and affectionate interpretation, and the 2024 Guangdong Fashion Week Autumn curtain also officially opened.

　　 Fashion Opening Show Goes to a New Height

Yunsimu Xiang, founded in 2013, has always been committed to combining traditional culture with modern fashion, and passing on modern oriental aesthetics to the world through its unique design style. The brand name derives from "Qingpingdiao", where "clouds like clothes, flowers like appearance, spring breeze blows the threshold, Revlon", and clouds and representatives change a lot; Wood represents tenacity, introversion, and the strength of softness and tenacity, presenting the confident and diverse style of contemporary women. Yunsimu wants to be a century old brand, become a new advocate of Chinese fashion, and use fashion to pay tribute to and inherit Chinese culture.

Autumn and Winter 2024 Series "Spirit of Yi Mountain" "It reinterprets the profound connotation of Chinese culture from a unique perspective, explores the possibility of blending classical and modern, breaks the aesthetic fatigue of the public with fashionable design, from exquisite embroidery to smooth cutting, from exquisite fabric selection to unique color matching, so that clothing carries the weight of culture and the elegance of art. Guangdong Fashion Week kicked off with fashion on the stage Show as an opportunity to announce to the world the diversified style and infinite potential of Yunsimu brand.

　 Inherit the ancient and integrate the new to pay tribute to the millennium civilization

Yi is a nation with a long history and splendid culture, and its costumes, patterns, colors and crafts all reveal the unique flavor of Yi culture. Before starting the autumn and winter series fashion design, the brand founder Dan Danxian took the designer team to the heart of Yi culture to draw inspiration, and in this exploration, for this season's "Spirit of Yi Mountain" The theme is infused with fresh soul and profound cultural heritage. The main line is around the "divine eagle guarding", "Ashima" and "colorful Yi embroidery". On the stage, models wear the clothes of Yunsimu, and convey the charm of fashion with elegant steps. With exquisite embroidery and ingenious tailoring, designers skillfully use traditional patterns of Yi people, such as powerful eagle, Soma flower The elements of the sun, the moon, the stars, the Yi girls, the Chinese classic phoenix, the dragon totem and so on are integrated into the clothing design, bearing the Yi people's yearning for a better life and respect for nature. Each piece of work is full of artistic sense and practicality, making the beauty of the oriental tradition stand out in front of us.

As for the charm of color, designers draw lessons from the three major colors preferred by the Yi people: red, yellow and black. In the Yi culture, black represents solemnity and mystery, yellow symbolizes light and hope, and red symbolizes enthusiasm and vitality. These three colors are used as the main colors of clothing to form a strong visual impact, or as an ornament to add a touch of national customs and diversified expressions, It presents a series of clothes that are both retro and fashionable, mysterious and charming. Every touch of color is a declaration of trend and personality!

In terms of fabrics, since last year, Yunsimu has wanted to upgrade the brand of fabrics. This autumn and winter, the "Spirit of Yi Mountain" series has selected high-quality fabrics such as real velvet, acetic acid, embroidery, brocade, wool, cotton, linen, rayon, and small fragrance fabrics. Each piece of fabric carries the persistent pursuit of quality, which not only ensures the comfort of wearing, It also improves the taste and style of clothing, bringing more qualitative life enjoyment to modern urban women. With the pace of the model, she is firm, restrained, elegant without losing strength, and interprets the unique charm and style of women with a unique rhythm.

New Chinese Style -- Rebirth of Classical Symbols

In recent years, the new Chinese style has become a popular trend. With its unique cultural charm and modern aesthetic concept, it has won wide favor from fashion lovers at home and abroad. The new Chinese style, taking "new" as its shape and "middle" as its soul, integrates the essence of classical aesthetics into modern design concepts, simplifies the complex patterns and lines of traditional clothing through modern design techniques and innovative thinking, and combines traditional clothing elements such as plackets, buttons, stand collars, etc. with contemporary popular elements to show the calm and introverted wearers, and the rise of the new Chinese style, It reflects the self-confidence and identification of contemporary Chinese young people with traditional culture.

Yunsimu thinks that the new Chinese style not only focuses on the appearance, but also on the internal quality and cultural inheritance. It allows people to enjoy the convenience of modern life, but also feel the charm and temperature of traditional culture. The collision of pioneer ideas and cultural heritage makes the new Chinese style not only suitable for formal occasions, but also suitable for daily wear. Through the design language across time and space, the traditional charm flows leisurely in contemporary life.

Every fashion work interwoven with tradition and modernity carries the respect for culture and the pursuit of innovation. Yunsimu wants to see the slow rise of the brand, and hopes that this fashion power from the East can continue to lead the trend and let the world see the infinite possibilities of Chinese beauty.