Junlebao Category Innovation Creates Industry Growth And Shines In The Cold Winter

At present, the domestic economic environment is undergoing major changes, and various industries are generally under pressure. The sales of traditional retail industry declined by more than 15%, and the domestic tourism revenue declined by more than 20% year on year. In the dairy industry, the purchase price of raw milk has fallen for 27 consecutive months on a year-on-year basis, and the price of milk is inversely linked to the cost. The demand side is also not optimistic. The per capita milk consumption of residents has been flat in the past decade, which means that the growth momentum of domestic milk consumption demand is insufficient. The sales of yoghurt, cheese and other categories also declined for three consecutive years. Even Yili and Mengniu's revenue in the first half of the year also declined by 9.53% and 12.6% year on year respectively.

However, in such a cold winter, there are always some enterprises that can go against the current and show strong vitality and growth potential. Junlebao is our main character.

In the face of the overall downward trend of the industry, Junlebao did not choose to follow the trend, but firmly embarked on the road of category innovation. Keen to capture the changes in consumers' demands for health, quality, freshness and other aspects, we have launched a number of star pieces. Among them, the simple alcohol yogurt has successfully occupied the position of the low-temperature yogurt market with its taste and health concept; Yue Fresh Fresh Milk is popular with consumers because of its quality and freshness.

Junlebao's success was not accidental. They always adhere to the consumer focus, constantly optimize the product structure and improve product quality. In terms of research and development, Junlebao has invested a lot of human, material and financial resources to establish a sound research and development system and innovative incentive mechanism. They not only pay attention to the taste and quality of products, but also pay more attention to the health attributes and nutritional value of products, and strive to provide consumers with more healthy, delicious and convenient dairy products.

At the same time, Junlebao also pays attention to brand building and market promotion. They constantly improve brand reputation and reputation through diversified marketing means, such as social media marketing, online and offline linkage, etc. In addition, Junlebao also actively participated in public welfare undertakings and social activities, and established a good corporate image and social responsibility.

In Junlebao's view, category innovation is not only the key to the survival and development of enterprises, but also an important force to promote the progress and upgrading of the entire industry. They believe that only through continuous category innovation can consumers' increasingly diversified needs be met and the industry be promoted to a higher level.

Junlebao's successful experience is undoubtedly of great significance to other enterprises. In the current market environment, if enterprises want to achieve sustainable growth, they must keep up with the trend of the times and changes in consumer demand, and constantly innovate products and service models. At the same time, enterprises also need to pay attention to brand building and market promotion, and constantly improve their competitiveness and influence. Only in this way can we remain invincible in the fierce market competition and achieve sustainable development.