Jihua Group: The New Product Release Conference Of The Clothing Branch In Shijiazhuang Is Brilliant

　　 Prosperity and splendor, "duty" leads to the future. In the tide of the times, innovation and opportunities are like shining stars, leading the industry forward courageously. On October 19, in the vibrant Shijiazhuang, a new product conference with the theme of "grasping the opportunities of the world and moving forward bravely" made a brilliant debut, just like a beam of dazzling light, illuminating the new journey of industry development. The conference was hosted by Jihua Group Co., Ltd. Clothing Branch (hereinafter referred to as "Jihua Clothing Branch"). This is not only a gorgeous appearance of new clothing products with the perfect combination of "technology and fashion", but also a precise study and brave exploration of the future trend.

　　 On the same day, relevant leaders of Hebei Provincial Department of Industry and Information Technology, Hebei Provincial Department of Science and Technology, Shijiazhuang Municipal Bureau of Science and Technology, Xingguo County, Ganzhou Development and Reform Commission, as well as heads of Hebei Textile and Clothing Industry Association, Hebei Emergency Industry Alliance, Shijiazhuang Textile Industry Association, and Shijiazhuang Industrial Design Association, Leaders of Jihua Group Co., Ltd. and its subsidiaries gathered together to witness this glorious moment.

　　 Grasp the "opportunity" and go forward bravely to the "job"

　　 Create a grand blueprint of new quality

　　 This new product release conference is not only an important milestone for Jihua Garment Branch in product innovation and technology application, but also highlights the brave and enterprising spirit of Jihua Garment Branch, as well as its firm belief in seizing opportunities and moving forward bravely in the wave of deepening reform.

　　 Xia Qianjun, Secretary of the Party Committee and Chairman of Jihua Group Co., Ltd., said that Jihua Group is a central enterprise with a red gene. In the nearly 100 years of development, it has always taken improving its brand awareness and influence as the top priority, actively implemented the development mission of "protecting the military, responding to emergencies, and serving the people", and vigorously promoted the transformation and upgrading of products and industries. Ranked 243rd in China's 500 Most Valuable Brands in 2024, up 5 places from last year, with a brand value increase of 5.4 billion yuan. In recent years, Jihua Group has raised its brand construction to a strategic height, established a parent and child brand architecture system and R&D and design service system, defined the strategic goal of brand development, and increased scientific research investment to improve product functionality. This press conference focused on the category of assault suit and high-end customized products, and comprehensively demonstrated the new materials, new processes and new technologies of Jihua Group in the field of professional outdoor products from multiple perspectives.

　　 Yang Ling, president of the General Research Institute of Jihua Group Co., Ltd. and general manager of the System Engineering Center, said that the conference focused on "assault suit and high-end customized series clothing", with the theme of "grasping the opportunity and going forward bravely", using new materials such as high abrasion resistance, tear resistance and waterproof, high permeability and moisture permeability, highlighting scientific and technological functions and simplicity and fashion in design, and focusing on quality and comfort in process, Form the outdoor design and high-end customized clothing with international characteristics, and comprehensively create the brand image of international outdoor and high-end customized clothing. This new product release is also a demonstration of the achievements of Jihua Group in recent years, which has actively constructed the R&D advantages with designer characteristics, "1+4+N" R&D system, and promoted scientific and technological innovation and talent training.

　　 Zheng Haitao, Secretary of the Party Committee of JIHUA Garment Branch, pointed out in his speech that the theme of this conference "grasping the opportunities of the times and going forward bravely" not only symbolized that JIHUA Group and JIHUA Garment Branch would closely grasp the historical opportunity of the current reform and devote themselves to making products better and stronger, but also fully demonstrated the enterprise's spirit of reform and innovation and forge ahead bravely. The two series of rush suit and high-end customized clothing displayed in this press conference, nearly 100 sets of clothing, are aimed at taking technology and fashion as the guide, integrating the achievements of Jihua in the research and development of new materials and new products over the years, and showing a new image of Jihua. This is not only the perfect integration of technology and fashion, but also a profound interpretation of the "people-oriented" concept.

　　 Liu Lianhong, president of Hebei Textile and Garment Industry Association, stressed in his speech that as the largest enterprise in the country in the research, development, production and service of professional clothing and military supplies bedding products, Jihua Garment Branch has deeply implemented the "three products" strategy, vigorously implemented innovation driven, strengthened design leadership, and improved the level of intelligent manufacturing in recent years, Actively develop functional protection products and high-end customized clothing, walk out a path of independent innovation and high-quality development, play a role of model and benchmark for Hebei clothing industry, and is expected to contribute more to promoting high-quality development of Hebei clothing industry in the future.

　　 During the activity, the award ceremony of the "3502 Cup • The First Rushsuit Design Competition" was brilliant. The event aims to tap more excellent design talents, promote the innovation and development of the design of assault suit, and enhance the development momentum of enterprises. The award-winning works not only show the creativity and talent of designers, but also inject new vitality into the rush suit series of Jihua Clothing Branch.

　　 Two wheel drive, customized for the future

　　 Rushsuit and high-end customization usher in a new chapter of "China"

　　 With gorgeous lights and passionate music, the spotlight suddenly focused on the center of the stage. The models wearing the latest style of assault suit series walked in slowly, with free and warm posture, firm and confident steps. It seemed that they would rush to participate in a magical outdoor adventure, instantly ignited the enthusiasm of the scene, and the applause was thunderous, marking the "double series of assault suit and high-end customization" The new product launch officially set sail.

　　 Zheng Haitao said that this time Jihua Garment Branch released new products and launched two categories of products, namely, assault suit series (including military series, industrial protection series, urban outdoor series, urban business series) and high-end customized series. With the help of 3D design technology, advanced fabrics such as nylon 66 material, PTFE hydrophobic breathable film and exquisite technology are used to ensure the excellent waterproof, windproof and breathable performance of the assault suit series; The high-end customized product series with fashionable and scientific design shows confidence and elegance with high-quality fabrics and fine tailoring. These products not only represent Jihua Garment Branch's new height in technological innovation and design concept, but also reflect its keen insight into changes in market demand.

　　 As the highlight of this press conference, the sportswear series shocked the audience with its excellent performance and fashion sense. The military series, with strong lines, makes people feel tenacity and glory in an instant; The industrial protection series takes pragmatism as the core, with high-tech fabrics as the blessing, silently telling the commitment to safety; The urban outdoor series is more flexible and changeable, showing the unruly and freedom of urban explorers; The city business series is a perfect integration of technology and business, simple and not out of style, so that every professional can maintain elegance in the wind and rain.

　　 From 3D design to precise tailoring, from high-tech fabrics to rigorous processes, every detail of each type of assault suit worn by the models reveals Jihua Garment Branch's ultimate pursuit of quality and unremitting exploration of innovation. The audience seemed to be able to experience the excellent performance of these uniforms in different environments through time and space.

　　 With the change of music rhythm, confident and elegant models made a stunning appearance in high-end customized series. The high-end customized series is an exclusive fashion tailored for the elites in the workplace. These clothes, like tailor-made works of art, whether streamlined tailoring, delicate fabric texture, or those ingeniously integrated creative elements, each inch of fabric reveals the craftsman's careful carving, and each tailoring contains the designer's profound thinking, It also made the audience more deeply understand that behind every high-end customized garment of Jihua, it is the ultimate pursuit of beauty and respect for personality.

　　 Throughout the conference, science and technology and fashion blend together, high-end and elegant complement each other, fully demonstrating the innovative ability and market insight of Jihua in the clothing field. As Xia Qianjun said, this product launch is a new starting point for product transformation and upgrading. In the future, Jihua Group will continue to adhere to the design concept of "health, safety, green, fashion, science and technology", integrate the concept of "people-oriented" into the product R&D and design in an all-round way, run the concept of environmental protection and sustainable development through all aspects of product R&D, design, production and sales, and practice social responsibility through practical actions, Make greater contribution to the development of China's functional clothing industry.