Fashion Is A Kind Of Life Attitude, "Surprise Spain" Gift Box Is Coming Again

　　 Spain This land full of vitality and color is famous for its enthusiastic atmosphere, rich and colorful culture and profound artistic heritage. From Flamenco's passionate dance steps to Gaudi's fantastic buildings, Spain exudes creativity and vitality everywhere. Whether it is a sunny beach or a street full of artistic atmosphere, every corner shows a unique aesthetic and humanistic charm.

Spain is not only intoxicating because of its long history and bright culture, but also the darling of the global fashion industry. From the fashion show in Madrid to the designer brand in Barcelona, Spain has attracted the attention of fashion lovers with its unique style and innovative spirit, and has also produced many world famous fashion brands, such as the world's fastest fashion brand ZARA, which comes from Spain.

　　 In Spain, fashion is an attitude to life

Spain's enthusiasm is as full of strength and passion as Flamenco's dance steps. Accompanied by the melodious melody of the guitar, the dancers beat the ground with their feet to vent their passionate feelings. On the bullring, the red cloak flew in the air, and the brave matador's courage contest with the wild bull vividly demonstrated the enthusiasm and courage of Spain. Whether Flamenco's sparks are splashed or the thrilling bullring, every corner of Spain shows the blood and passion of the nation, like a burning flame, which never goes out.

Vitality, enthusiasm and freedom collide with each other on this land, creating a variety of art, food and architectural styles, as well as a unique fashion concept.

Spain's unique understanding of fashion is not only reflected in all aspects of life, such as food, clothing, housing and transportation, but also reflects an attitude towards life. In November last year, the "Surprise Spain" live broadcast jointly hosted by the Spanish Foreign Trade Development and Investment Bureau (ICEX) and the Spanish Economic and Commercial Office in Shanghai showed this fashion philosophy vividly, and many surprising fashion blind boxes kept the audience fresh.

This year, the "Surprise Spain" in 2024 is again enthusiastic, and the luxury gift box has been carefully prepared, expecting to bring more surprises to everyone.

　　 3 live broadcasts, 10 brands, a glimpse of contemporary fashion in Spain

"Surprise Spain" The live broadcast was jointly hosted by the Spanish Foreign Trade Development and Investment Bureau (ICEX) and the Spanish Economic and Commercial Office in Shanghai. This year is the fourth year. ICEX was established in Madrid, Spain, in 1982. Through holding various activities and exhibitions, ICEX is committed to promoting the development of international business in Spain.

The "Surprise Spain" activity will be broadcast live in the National Convention and Exhibition Center "Shanghai Expo" on November 6, 7 and 8. Ten Spanish fashion brands took turns to show their classic products to interpret Spanish fashion. In addition to the interesting and intuitive interaction, these 10 brands still prepared surprise gift boxes for Chinese audiences, ranging from new women's and children's clothing in autumn and winter 2024 to various shoes, jewelry and skin care products covering the needs of the whole family, which can be said to be full of sincerity and surprises.

First, let's briefly introduce these 10 brands. Welcome to the live broadcast room to learn more.

Camper was born in Mallorca, Spain in 1975. Camper has become a national shoe brand in Spain by adhering to the principle of designing shoes that conform to ergonomics and have a sense of design, integrate sports and leisure, and bring consumers a comfortable feeling of excellent wearing. Desigual It is a well-known leisure clothing brand from Spain, famous for its bold and crazy Creative design "Integrating emotion into clothing" has been the concept of Desigual brand for many years. Desigual is an international fashion brand with more than 3000 sales outlets worldwide. Wonders, founded in 1985, is a famous popular and comfortable women's shoes brand in Spain. The shoes are 100% made in Spain. It preserves the traditional Spanish shoemaking technology and technology, and shows the Spanish enthusiasm and unrestrained blood.

Spanish Children's wear and shoes The industry has always maintained careful design and strict control over fabric selection to fully meet the actual life needs of children. Eli is a family business that was born in 1957. Eli's team is composed of more than 80 professionals, who are responsible for every step of the shoe production process and fully ensure the reliable quality of each pair of shoes. All the shoes are handmade in Spain. LMDI, founded in 2016, has successfully become the darling of today's small number of children's wear brands by virtue of the enthusiasm and unrestrained strength in the blood of Spaniards and the ever-changing uninhibited style. Popelin was born from the founder's love and instinct for art. This is a brand that advocates integrating enthusiasm for art and maternal love into product design. Most products are made of natural textiles, so that children can wear as comfortable as possible. Tutto, a family of children's clothes handed down from six generations Piccolo Group, since 1840 Clothing Since its inception, it has been the sixth generation, and its products have been exported to more than 30 countries on five continents. Brand creativity and humanistic factors make Tutto Piccolo has become one of the leading brands in the Spanish infant fashion industry.

Majorica, founded in 1890, has a history of more than 130 years. It is a pioneer in the production of hand-made organic pearls. Majorica has become an international famous brand in the jewelry industry, with more than 1500 sales points in 70 countries. Thuya Duya is a cosmetics brand in this live broadcast. Founded in 1988, it is a manufacturer and distributor of professional care cosmetics. For more than 30 years, we have been deeply engaged in the research, development and production of professional cinema products, and our products have been exported to more than 60 countries and regions around the world. UNO DE50 is a Spanish clothing and jewelry brand founded in 1996. Each product only produces 50 pieces. Anyone who owns one piece will own one of the world's only 50 pieces. This is also the brand name "Uno de The origin of 50 "makes each product of Uno de 50 become unique and rare.

Spaniards advocate free, bold and independent fashion style, ingeniously integrate tradition and modernity, and show a unique Spanish fashion philosophy and attitude towards life. For three consecutive days (14:00-15:30) from November 6 to November 8, Little Red Book @ Li Xuan Lily Studio is looking forward to your arrival to enjoy Spanish fashion and experience the surprises from Spain.