Sijiqing Clothing Characteristic Street Helps Hangzhou Create A "New Fashion City"

As the Chanel show ended at the bank of the Xizi Lake, another fashion show was staged in the Sijiqing Fashion District in Hangzhou, Zhejiang Province.

Sijiqing clothing characteristic street is the fashion trend place of Hangzhou people, and also the dream starting place of countless garment industry strivers. There are 22 markets and 15000 stalls; With nearly 50000 employees and a maximum daily passenger flow of 100000 person times, it is not only one of the largest clothing distribution centers in China, but also the "Internet celebrity landmark" of the city.

How did the former clothing wholesale market become the "first street of Chinese clothing" with original brands and well-known designers? The answer may be found in this fashion show.

22 markets (units) gather together for the first time to light up "China's first clothing street"

When the gorgeous light show is projected on the building of the clothing market; When in the short film "Four Seasons · Looking Back", the pioneering and enterprising images of generations of Sijiqing people flash back; When models in full dress came wearing the works of local original designers... all the people present were infected by the international and pyrotechnic city scenes.

As the balloon in the hands of the market leader flew into the night sky, 2024 Fashion Consumption Festival officially kicked off. It is reported that this is the first market joint event since the establishment of Sijiqing Clothing Characteristic Block. Sijiqing Clothing Group, Italy France Business Group, Jiabao Business Group, Jiutian Business Management Group, China Textile Center Clothing City, Wangtian · Boutique Women's Wear Market, Sijiqing Suzhou Hangzhou Clothing Market, Sijiqing Boutique Children's Wear Market Co., Ltd., Kunlong Children's Wear City, Hangzhou Pump Boutique Men's Wear Market For the first time, 22 markets (units), such as Weizhong Boutique, Sijiqing Fabric Market, Evergreen Stock Economic Cooperative, gathered together to co sponsor.

In order to present a wonderful fashion feast, all major markets have "rolled up". Some markets launched the first show of the leading designer brand; Some market managers "call" merchants in person; Some break the rules and give back to consumers with the sincerity of "one can enjoy the wholesale price".

Zhu Haoquan, the 80 year old chairman of Sijiqing Garment Group, one of the initiators of the event, said that the times are changing, people's consumption concepts are changing, and Sijiqing is also changing. We hold a fashion consumption festival to enhance business confidence, boost consumer confidence, and jointly polish the gold lettered signboard of "China's First Clothing Street".

The city's hot sale kicked off. Original brands and fashion stores have a "good price" for better shopping

On site, the week-long "Fashion City" will be launched simultaneously, which is a year-end carnival for fashion lovers.

Sijiqing Clothing Characteristic Street is famous nationwide for "wholesale". For this consumption festival, all major markets have provided consumers with affordable and fashionable shopping options, exclusive discounts, limited time retail, as well as large cash coupons, full discount and other promotional activities. You can buy it without wholesale, and you can visit it better if you have a "good price".

From December 7 to 12, the clothing street will also become a trendy experience place, with music, food collection, online celebrity shops, and exciting live broadcast rooms... a variety of activities, allowing people to "buy, buy, buy," as well as the ultimate consumer experience. In addition, Caihe Street also kindly recommended a number of "treasure" beauty stores that have been strictly screened by the industrial community and passed the quality check for consumers who clocked in and visited Chaoshi.

Escort the Digital Copyright Protection Center of the Block for "Originality"

Fashion is not only a cultural label, but also an economic potential. It is also a key engine for urban renewal. How can fashion industry better drive the high-speed and high-quality development of regional economy. China National Garment Association and relevant leaders of major markets mentioned a common keyword: "original".

A garment, from design, pattern making, sample clothing to ready to wear clothing, has accumulated countless creativity, painstaking efforts and wisdom of designers. However, once the work is published, once the blockbuster is generated, it will soon become the target of counterfeiters. What's more, the garment industry has its particularity. Many garments have only one season of life cycle, and several live broadcasts of an imitation bring goods, The infringement on original design products is very large, and the loss caused to the original author is incalculable. How to stop the infringement more effectively, and how to take the road of original protection?

It is reported that the Internet Court of Hangzhou, Hangzhou Copyright Protection Management Center, Hangzhou Fashion Designers Association, Shangcheng District Bureau of Justice, Beijing Yingke (Hangzhou) Law Firm, Zhiyi Technology, the linkage supply chain platform of Caihe Street, have jointly established the digital copyright protection center of the block, providing digital filing, copyright storage, legal advice and other services, Escort the originality. The person in charge of Caihe Street said, "In the future, we will continue to increase the protection of intellectual property rights, and provide more strong support and protection for original design."

On the day of the event, eight units, including the Working Committee of the directly affiliated organs of the Hangzhou Municipal Party Committee, the Hangzhou Municipal Bureau of Commerce, the Hangzhou Municipal Market Supervision Administration, the Hangzhou Municipal Audit Management Office, the Working Committee of the directly affiliated organs of the Shangcheng District Party Committee, the Shangcheng District Bureau of Commerce, the Shangcheng District Market Supervision Administration, and the Shangcheng District Audit Management Office, jointly launched the "Shishang Hui" enterprise support service alliance, providing strong support for merchants, Help practitioners grasp the pulse of the industry and help the innovative development of the clothing industry.

The fashion industry is one of the eight trillion level industries that Zhejiang strives to build. Fashion not only exerts a subtle influence on people's lifestyle, but also integrates into most consumption fields. It is an important force to drive economic development in the future and one of the main battlefields of competition between cities.

According to Vogue Business's Report on the Index of New Fashion Cities, Hangzhou ranks first in the new first tier cities in terms of "fashion development power" due to factors such as scientific innovation development power and capital strength. The "Chanel Show", which leads the fashion trend, falls in Hangzhou not only because of the historical and cultural origin of Ms. Chanel and Hangzhou, but also because the brand sees the development prospect and huge consumption potential of Hangzhou, a "new fashion city". The grand show of top brands is more like a wind vane, adding to Hangzhou's "fashion development power".

As a grand feast gathering fashion trends, multiple cultures and wonderful activities, the 2024 Fashion Consumption Festival of "Rising East Fashion Four Seasons" will become an important stage to show Hangzhou's fashion charm and promote the development of the fashion industry, leading the transformation of "China's first clothing street" to the direction of internationalization, high-end and digitalization.

(Source: China News Network)