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The Road To Rise | The Leader Of The New Track -- Zhang Yue, Professor Of Jilin Normal University Of Engineering Technology

2024/12/16 16:09:00 0

　　 Zhang Yue, a seemingly ordinary name, is writing an extraordinary chapter of life. In the words of Liu Keli, the executive chairman of Jilin Fashion Designers Association, Zhang Yue is an important promoter of the development of Jilin clothing industry. He took the new media to bring goods as a breakthrough, established his own school in the field of online live broadcast, and opened up a new world.

　　 Top design changes fate

　　 Zhang Yue, a typical man from the Northeast, has a great figure, dark skin, thick and erect hair, and is straightforward and confident in his actions. He has a keen sense of market economy since childhood, and his restless personality drives him to keep moving forward. Although he failed to enter 985 or 211 universities in the college entrance examination, he was admitted to Changchun Normal University of Engineering Technology with excellent results, which opened a new chapter in his life.

　　 In the 1980s, his family was in financial difficulties. Zhang Yue knew his parents' difficulties, so he began to try all kinds of small businesses in school. Doing business became his theme after studying. He has opened three supermarkets to solve the problem of living difficulties. After graduation, he stayed in the college as a teacher, but the teacher's salary was not enough to meet his yearning for a better life. So he continued to explore business opportunities while teaching.

　　 Zhang Yue was one of the first people to contact the Internet. He knew the potential of the Internet, so he began to study in depth and tried to combine the Internet with fashion design. The students he taught coincided with his goal, and the joint efforts of teachers and students created unlimited business opportunities and passion.

　　 Accurate positioning, like a fish in water

　　 If Zhang Yue chooses to be a teacher in an orderly way, food and clothing will naturally not be a problem. But he was unwilling to be mediocre and always climbed to a higher goal. He aimed at the new thing - new media live broadcast with goods, and with his own clothing design background, successfully built the first live broadcast room in Changchun, Jilin Province.

　　 Zhang Yue is well aware that an excellent anchor must have excellent verbal skills to really communicate with consumers and win their recognition. So he trained the students personally, summarized the language of affinity and taught it to the students. Under his leadership, the students not only learned live broadcast knowledge, but also successfully achieved poverty alleviation. Some students followed him live before graduation and bought their own buildings a year later, which quickly spread throughout the school.

　　 However, Zhang Yue's business behavior has also caused controversy. Some people think that his business behavior is inconsistent with the title of excellent teacher in Jilin Province. However, after careful consideration, Zhang Yue resolutely chose the path of marketization and founded the live broadcast room of Carpenter Xinma Clothing Workshop. Aiming at the market prospect of hemp fiber, he has successfully created a clothing brand that is deeply loved by consumers with the craftsmanship spirit and product quality as the positioning.

　　 Peach and plum make a difference and realize the value of life

　　 In just a few years, with his keen market insight and unremitting efforts, Zhang Yue has founded six clothing companies, 63 clothing brands, 68 live broadcast accounts and 20 provinces and cities across the country. He has obtained 47 patents, and built nearly 7000 square meters of live broadcast bases in Zhejiang, Jiangsu, Jilin and other places, providing nearly 2000 jobs every year.

　　 Zhang Yue not only pays attention to students' studies and employment, but also actively leads them to develop teaching and scientific research projects. He presided over, participated in and led students to develop nearly 50 patents, and helped teachers and students to complete the development of horizontal topics, with a total amount of more than 2 million yuan. He also continued to lead students to participate in various professional competitions in China and won a number of national and provincial awards.

　　 Zhang Yue is like a speeding car, always on the road. He led students to hold many brand conferences nationwide, and cultivated a large number of technical research and development teams and senior fashion designers. He has also registered many companies for students and successfully created many well-known brands.

　　 Honor and future

　　 Zhang Yue's hard work has been widely recognized by the society. He has multiple identities, including the founder of Shaoxing Huanran Garment Co., Ltd., Jilin Province senior costume designer, Changbai Mountain skilled teacher, Jilin Province top ten designers, Jilin Province top ten plate makers, Jilin Province excellent teachers, and the most beautiful teachers who moved Jilin Province. He is also the director, chairman and consultant of many associations and organizations.

　　 When it comes to the future, Zhang Yue is full of positive energy. He said that he would continue to register more companies and brands for students, strive to create more live broadcast accounts, and drive innovation and entrepreneurship of college students. His goal is to let students have their own teams, establish national brands, solve social employment, and create their own social values.

　　 Zhang Yue's story is about courage, innovation and struggle. He proved with his own practical actions that as long as he has dreams and works hard for them, he will be able to write his own brilliant chapter.