The National Convention And Exhibition Center (Shanghai) Presents China'S Fashion Industry

　　01. What is CHIC?

Founded in 1993 China International Clothing Expo (CHIC) , by China Garment Association 、 China International Trade Center Co., Ltd 、 Textile Industry Branch of China Council for the Promotion of International Trade host. CHIC, as a large-scale and influential professional clothing brand exposition in Asia, has promoted, witnessed and achieved the growth of Chinese clothing brands for 32 years.

March 11-13, 2025 ， CHIC2025 (spring) will be National Convention and Exhibition Center (Shanghai) Cohesion presents the "new brand, new channel and new aesthetics" of China's fashion industry. As one of the highlights of this exhibition, CHIC YOUNG BLOOD Pioneer Fashion Brand Exhibition (CYB for short) will strike at the core of the North Pavilion. The first batch of participating brands will be announced in this issue, and the curatorial lineup and the second batch of participating brands will be announced in mid January.

　　01. CHIC YOUNG BLOOD The first batch of exhibiting brand lineup was announced

Brand Guide

D.DESIRABLE/DANGEROUS PEOPLE/Y2NG/1807/CHRISLV/DON’FALL/LABT/SUWUKOU/crying center/

CONP/ok center/BLACKHEAD/BALCONY/New balance/OESO/TWIN BUTA/3MODE/Weekend  hub/

AJPG/HAIGHTSTREET ®/ Silentex ®/ SeeAlso/MAKE HAPPINESS/Guagualady/Sister Kong/Flipo

Star trend brand

　　D. DESIRABLE

　　D. DESIRABLE is a personal fashion clothing brand founded by Chinese mainland actor Wang Hedi in 2022. The style originates from the trend culture that Wang Hedi himself loves. The leading design elements focus on the pronunciation and characters of "Di", and use dotted lines to develop inspiration and ingenuity. The main design direction is the concept of neutral freedom and daily versatility, focusing on the presentation of shape, fabric and texture. The simple lines are cut as outstanding details, and the meaningful stamp is painted on different pieces. It is a new brand committed to integrating multicultural art into fashion.

From December 14 to 21, Wang Hedi's personality fashion brand D DESIRABLE lands at Yixiang Xinchang of Chengdu Jingronghui Shopping Center. This time, the brand's elaborately designed "Chengdu Flash Limited Series" is inspired by Chengdu's inclusive and unique urban characteristics. The designer integrates ICON elements with regional characteristics, such as pandas, bamboo forests and food, into the trend piece, and integrates the popular concept of Lifestyle with the classic national style. Through the on-site flash device, the designer plays the bold collision between traditional culture and avant-garde fashion brand.

DANGEROUS PEOPLE

　　DANGEROUS PEOPLE ® Founded in 2015, it designs trendy pieces for more than one million young people and enriches their daily wear choices. The brand is co founded by the famous singer Xue Zhiqian and the manager Zhang Fan. The brand is committed to bringing trendy brands and trendy culture into the lives of more people. Deconstruct contemporary youth culture and connect multiple circles through simple but outstanding design pieces.

Starting from the image of the classic "paper bag man", several series came into being.

Y2NG

The name Y2NG means "Yang2 to New Generation"

On the basketball court of the Chinese women's basketball team, countless people were moved by the spirit of fearless sacrifice and dedication. As players of the Chinese women's basketball team, the brand founders Yang Liwei and Yang Shuyu want to pass on this attitude of daring to challenge themselves to every undefined female of Generation Z, whether in basketball or in all walks of life, Chinese women of Generation Z should dare to show themselves.

Business trend brand

　　1807

Company: Chengdu 1807 Trading Co., Ltd

　　ChengDu 1807 Trading Co., Ltd.

Brand: 1807 Sub brand: CHRISLV / DON’FALL/ LABT

1807 is a national fashion brand with product innovation and multi-cultural attributes as its core. Through digital marketing, social media interaction, multi brand strategy and cross-border cooperation, it provides young people with personalized and social shopping experience, while building a unique entertainment field of the brand through street culture and art activities.

SUWUKOU

Architecture designer

crying center

Crying center is a design movement community. Founded in a coastal city in Guangdong. Crying means spiritual emotion. Shouting means the movement of the body. The crying center yearns for the sea. We think the sea is the tears of the earth. The sea is the double expression and unity of spirit and body. Spirit and body are the tears and sweat of the sea. With the help of design means and products, to express the unity of spirit and body.

-The overall style, relaxed, urban, sports, sunshine, androgynous clothing, price and audience zero distance.

-Main business: bags, clothing, and daily necessities.

CONP

Conp (citizen of no place) takes clothing as a medium, pursues disordered expression and management, and hopes to reach the corner of freedom. By means of clothing, music, etc., the team believes that form is more than concept, and hopes to use form itself to write the brand outline.

ok center

It is an entity music brand integrating entity, music, and music surrounding. It has its own offline physical store, its own music activity space, musicians, event planning team, and talk shows. And have their own independent brand and record, music peripheral products.

BLACKHEAD

BLACKHEAD is an accessory brand founded in Shanghai in 2012. With the attitude of "young cultural pathfinder", it constantly challenges the standardized world through bold and playful design language, and based on realistic thinking, it tries to awaken the rebellious and true self with pain. We are committed to launching a campaign on body declaration with accessories as the carrier, and building a youth file of BLACKHEAD.

Authenticity, rebellion and humor are the core DNA of the brand. BLACKHEAD believes that although we are in the era of information and material explosion, we are still intoxicated with the illusion that others have prepared for you. The sting is the first step to return to reality. Rather than thinking out of reality, BLACKHEAD is more willing to build a real situation to awaken people's real desires, real thoughts and real rebellious intentions.

Balcony

BALCONY started in Shanghai and expanded to Paris, with growing international influence. We advocate cultural diversity and inclusiveness, focus on the exchange of Eastern and Western cultures, continue to explore new ideas and experiences, and disseminate them to a new generation of intellectuals and young people. At the same time, we always keep close contact with the youth cultural community, loyal to the core values of the brand, down-to-earth, and unchanged. We are committed to empowering emerging youth groups to devote themselves to the real passion. We explore and cultivate new creative talents to support the continuous development of contemporary youth culture.

BALCONY will lead its agent brands to participate in the CHIC YOUNG BLOOD Pioneer Fashion Brand Exhibition.

　　New Balance It is a brand established by William J. Riley in Boston, USA in 1906. It is known as the "President's Running Shoes" and "King of Running Shoes" in the United States and many countries. Its company is New Balance Company. Since its inception, New Balance has made continuous progress in technological materials, product appearance and comfort in the spirit of manufacturing excellent products.

OESO

OESO hopes to convey a simple and elegant life style, a brave and confident emotional state, the coexistence of expressiveness and beauty, and the exploration of flexibility, relaxation, and determined inner strength. OESO wants to let every consumer adapt to their own state in a complex environment, change their personality and adapt to different occasions easily in life. Pursue non-traditional delicacy and sensibility, not blindly. Demonstrate the desire for exquisite life with craftsmanship details and material quality. Let every consumer feel more confident and firm, undefined, mature and self consistent.

TWIN BUTA

TWINBUTA, in the form of twins in a complex social environment, expresses that everyone has two sides in his heart. The product shows the brand's personality and characteristics with a strong visual impact. The brand integrates the designer's unique beauty and humor into accessories, advocates the use of interesting colors, integrates contemporary multiculturalism, collects interesting life and things together as design inspiration, and pays attention to the perception and heartfelt happiness.

3MODE

We are committed to cooperating with many popular fashion brands around the world, aiming to provide more fashion clothing choices for Chinese fashion brand enthusiasts and fashion ICON. We provide fashion people with a one-stop 020 buyer gathering platform for shopping, social networking, brands and designers to enter the platform by means of fashion experts, industry leaders, fashion media and other communication channels, combined with the Internet, mobile terminals and physical stores of the three in one omni channel marketing network.

Weekend hub

It is a Korean sweet girl style fast fashion women's clothing brand founded by its manager JUMP in 2023. As a pioneer fast fashion brand of "warehouse retail" women's clothing, offline stores open the line with the concept of "self selected clothing punch supermarket", and the time from clothing design to becoming a commodity in exclusive stores is relatively short. This enables consumers to access the most cutting-edge fashion apparel products more quickly. It is the brand's idea to advocate women's freedom of dress, wear and match is the mood, and match as you like, and switch your desired life state. High cost performance ratio and thousands of SKU clothing categories are the characteristics of the brand's affinity and diversification.

AJPG

AJPG was founded in South Korea in 2024. AJPG， It is the abbreviation of As Jackpot Girl. Brand means the girl who wins the first prize. As for the original intention of the brand, we want to express that we are the luckiest girls in the world, just like winning the first prize. We have the most happy family, the happiest love, we are brave, strong and confident. Even if the reality goes against our wishes, even if the world is covered by darkness, as long as we firmly believe that we are the luckiest part of the people, then all good luck will surely follow.

As a designer brand focusing on women's trends, we focus on women's power, and are committed to providing modern girls with more fashionable and confident clothes, and interpreting the independent, personalized and hot female image. We believe that as women, we should be lucky and proud of ourselves. Come on, girls, you are so unique, so different. Each of you is a winner.

HAIGHTSTREET ®  

　　HAIGHTSTREET ® It was founded by the principal Yolin Hua in 2022 in the Holy Land of Tide on the West Coast of the United States. The brand advocates a diversified, gender free, label free and comfortable life attitude, and insists on presenting the brand spirit and culture through visual communication and artistic aesthetics.

　　Design concept： With the concept of constantly pursuing perfection, the brand is committed to creating a personalized style for trendy people, and creating fashionable, novel and unique products through innovative thinking and artistic vision.

　　Quality control： The brand focuses on the strict control of materials, details and processes. Each product is a perfect combination of high quality and comfort.

　　HAIGHTSTREET ® Since its establishment, it has been consistently recognized and praised by trendy people, media and customers.

Silentex ®

　　Silentex ® It means "Silence", adhering to the simple and powerful design concept, focuses on tailoring and fabric to return to the essence of clothing, and through "Silence" to "voice" let young people feel the brand value with the most intuitive wearing experience. It also conveys an enterprising attitude from silence to voice, keeping hungry and striving silently.

SeeAlso

See also is an independent design brand as well as a clothing brand, which mainly includes clothing, shoes, bags and other products. On the basis of texture and actual wear, various elements are integrated to create a unique visual impression of clothing without gender, and the handling of details adds to the taste of clothing itself, which is loved by many customers. Commodities are divided into several styles: basic, simple clean fit、 Lao Qian, etc.

MAKE HAPPINESS

MAKE HAPPINESS brand was founded in Shanghai in 2018, a brand new clothing brand created by fashion artist Zaolao Master. The brand takes the original art IP form as the design inspiration, creates "happiness" as the center, and combines the trend with the interest. Each product has a spirit of "joy making". In the real society, most people will lose themselves and their original happiness in the impetuous social environment. The brand injects "happiness" into the product, excavates the additional attributes of the product, transmits the fashionable lifestyle to users, and fully demonstrates the different life attitudes of contemporary young people.

　　guagualady

Guagualady is a company inspired by "personal fashion", focusing on the underwear brand of health and fashion for women of all ages from 10 to 60.

　　 MULBERRY SLIK

Adhere to the R&D concept of retro design+pure animal protein fabric+health and environmental protection, giving women's underwear a new definition; It is compatible with various demands of design, function, scene+health, making underwear return to the attributes that underwear should have. It is skin friendly, comfortable, healthy, beautiful and free, so that the breast can get the maximum health care.

　　 SHOULD BE MORE

Guagualady sticks to the care of 0 glue, takes knitted silk (6A mulberry silk) as the best choice for brand's personal fashion, combines the demand scenes of comfortable skin, natural support and light sports, and makes a retro fashion interpretation with natural protein fiber fabric of 100% mulberry silk.

Sister Kong

Founder Sister Kong established the brand "Sister Kong Earth Headquarters" at the end of 2023. The brand focuses on American retro style, Y2K millennial style and other inclusive styles of wearing nails and related accessories.

The world on our nails, the nails of the world - we have no ambition, we just want to be interesting. We don't want to be "big", we just want to be "good". We and consumers can see the world together on the finger.

IP trend brand

　　Fipo

Originated in Europe in 1998 and entered China in 2012

International Vision: Cultivating European Market for 14 Years

12 years of localization experience in the Chinese market

Focusing on one thing for more than 20 years

Deepen IP cooperation with customers in clothing industry

Provide full ecological empowerment for brand IP services and lead the development of China's IP market

　　 From IP consultation to implementation

　　 Efficiency improvement and risk reduction

Full ecological touch point support covering IP services

Professional+focused

Bring many excellent projects

　 Decades of cooperation and trust

*The above shows only some cooperative brands

Main resources

　　CHIC YOUNG BLOOD  Official partner

Little Red Book has a monthly life of 300 million yuan, which is more like a warm small community. Everyone in this community is ordinary, but everyone can help ordinary people. On the small red book, you can quickly find a style guide or guide, and extend the new trends of dopamine, Maillard and other fashion through search and release. Little Red Book has become the birthplace of fashion trends. In the little red book "Everything can grow grass", planting is not necessarily a concrete product, but also a concept, a brand story. Based on the user characteristics and community atmosphere of Little Red Book, the Little Red Book platform with UGC as the core can stimulate users' desire to share and leverage natural traffic through authentic, useful, diversified and open content exchange. Through the core field of browsing and searching, the combination of commercial flow and natural flow, Xiaohongshu Grass Planting can help fashion trend brands achieve the transformation of the whole network.

Yishang Town is a fashion industry featured town with clothing as its core. It gathers global fashion industry resources to form a fashion industry ecology of design, research and development, sales display, education and training of clothing, accessories, beauty, home and other life aesthetics related creative industries, providing a comprehensive platform for the promotion and development of Chinese fashion brands. It has successively won the titles of National Textile and Garment Creative Design Pilot Park, Zhejiang Fashion Industry Benchmark Town, and the permanent venue of the Asian Fashion Federation China Congress. The industry resources are gathered, and the industry city cultural development is integrated.

　　CHIC YOUNG BLOOD  The official cooperation annual "Secret Surge 4" was released

The Yearbook of Chinese Trends - Secret Surge 4 As the official cooperation annual of CHIC YOUNG BLOOD, it was launched on December 14. This book is not only a connection between Chinese fashion culture and readers, but also an in-depth analysis of 66 Chinese fashion brand units, bringing together their creative essence and professional insights, and demonstrating the unique charm of Chinese fashion on the global stage. (See today's two articles for more highlights of Secret Surge 4)

CHIC YOUNG BLOOD and Secret Surge 4 Deep cooperation, from cultural heritage, fashion trends to business logic, leads the development of China's fashion industry in an all-round way. Hereby, we would like to acknowledge the strong support of Secret Surge magazine for 2025 CHIC YOUNG BLOOD.

The first wave brand lineup of CHIC YOUNG BLOOD Pioneer Trend Brand Exhibition is shining and eye-catching. Phenomenon brands, leading brands and innovative brands all converge here. More top fashion brands and curators at home and abroad will be announced in mid January.