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Home Textile Industry Is Growing Rapidly &Nbsp, There Is Still Room For Expansion.

2011/12/8 9:01:00 12

High-grade

Silk quilt

Bedding Kit...

In recent years, people have become more and more accustomed to traditional tobacco, wine, digital, gold and silver jewelry.

Home textiles

As a gift, many enterprises are willing to distribute home textile products as prizes and benefits to their employees.

Unconsciously, the consumption concept of home textiles in the domestic market is being updated.

Despite our country

Home textile industry

In recent years, the speed of development is faster, but there is still a gap between the developed countries and the textile consumer goods structure. There is a big growth space. The characteristics of fast consumption and gift and the advantages that are suitable for online sales have not been thoroughly explored.

Textile industry believes that in the future consumer gold ten years, the home textile industry is expected to replace the garment industry as the first sub industry of textile consumer goods.

According to the results of home textiles listed companies such as Fu Anna, Luo Lai home textiles and Meng Jie home textiles, the net profit of the three enterprises in the first three quarters of this year reached 128 million, 280 million and 64 million 590 thousand yuan respectively, compared with the net profit level of the same period last year, or 87%, 57.5% and 43% respectively.

It is worth noting that these three enterprises are based on the domestic market, and export products account for less than 2% of the main business income. The export proportion is far lower than that of some garment enterprises.

The home textile industry personage told reporters that at present, the concept of recurrent consumption has gradually been formed for domestic textile products in domestic cities, such as selecting home textile products according to the four seasons, room decoration and layout style, and considering high-grade household textiles as gifts.

According to a survey released last year by the National Federation of industry and Commerce gift merchants, the proportion of home textile products in the annual sales of gift market has reached about 30%.

With the continuous growth of domestic marriage boom and urbanization, the demand for high-end textile products in urban and rural markets is growing rapidly.

According to the textile consumption structure of developed countries such as Europe and the United States, clothing, home textiles and industrial textiles show a trend of "three feet". Household textile products have accounted for 4 of the total textile consumption in some countries. According to the survey of China Textile Industry Association, the proportion of China's textile industry is 65:23:12. According to the analysis of home textile experts, the annual growth rate of home textile products will not be less than 20% in the next 10 years.

In addition, compared to clothing products, home textile products are more suitable for network sales. At present, this channel has not yet been given enough attention by home textile enterprises.

Oriental Securities Research Report analysis that the home textile industry is enjoying tremendous growth in the industry space.

With the rapid expansion of the industry in the past, the industry competition in the future will become more intense.

In the future, leading home textile enterprises with brand, design and channel advantages will continue to be valued.

At present, fuanna and other enterprises have been digging into gifts, networks and other channels, in advance of the layout of the industry integration, looking for differences, to create their own brands in the first step.