Shoe Industry Survey In Wenling: Confidence And Responsibility Keep Them Firm

Although the output value of the footwear industry in Wenling is growing, the cost advantage of the labor-intensive industry is gradually losing and the profit margins are thinning.

Some have slowed down the pace of pformation and upgrading or simply stopped making shoes, but more people did not give up.

Firm entrepreneurs say their choice is not profit seeking, but "suwu shepherd" responsibility.

Persistence

An old paragraph of the industry may illustrate the problem: a salesman was ordered to expand the market and came to an island country and found that all the residents here were walking barefoot. He wrote to his headquarters in frustration: "there is no habit of wearing shoes here."

Another salesman also found this situation, he excitedly reported: "found an unprecedented big market."

Wenling

In the interview, Lin Mingbiao, general manager of Taizhou Province, Zhejiang Province, and general manager of Zhejiang Zhuoling Shoes Co., Ltd., Sheng Jian Yong, invariably mentioned a word: sunrise industry.

In their view, the shoe industry has not gone to the top or the sunrise industry.

Sheng Jianyong said, "everyone wears shoes, every pair of shoes will wear out, and the market of the shoe industry is unlimited."

Lin Mingbiao used the data to speak: "the Germans change 12 pairs of shoes a year, and the Chinese change 2 pairs a year."

Over the past 5 years, the domestic sales of footwear products have surged, and the per capita footwear consumption has almost doubled to 2 to 2.5 pairs per person.

GDP is expected to double in the next 15 years. This trend will increase the per capita footwear consumption to at least 3.5 pairs per person.

In 2024, the annual sales volume of China's footwear products will reach 5 billion to 6 billion pairs.

In addition to the encouraging forecast data, more confidence comes from the judgement of the situation.

"The economic downturn has no effect on the sales volume of Wenling shoes, but sales are improving."

Sheng Jianyong analysis said that this fact shows that the economic situation is not good, consumers prefer low priced Wenling shoes.

Staying and doing it also stems from the sense of responsibility of an entrepreneur.

"A stable income is simple enough to rent a factory, but I will not give up my main business."

"It's the greatest success of an entrepreneur to broadcast a round of work and see thousands of workers off duty."

Lin Mingbiao told reporters that in addition to continuing to grow and strengthen the main business, he is preparing a small loan company, and intends to support some small shoe companies through this way.

Confidence in industry

Low foreign trade, high labor costs, rising raw material prices, and even the government's preference for high-tech industries, all sorts of factors compress the survival space of the footwear industry.

However, entrepreneurs are still confident that they will not collapse if they do business.

Sheng Jianyong's Zhuo Ling footwear industry has achieved one hundred million output value in recent years.

"Before the production of 4 million pairs of output value of 100 million yuan, last year produced 3 million pairs of output value of 120 million yuan, this year's goal, production 2 million 800 thousand pairs of higher output value.

Although my quantity has come down, the quality has gone up, and the output value has been increasing. "

Sheng Jianyong said that enterprise development has a realistic position and strength will be enhanced.

All the lessons are summed up in a simple sense: the industry of heaven reward, the industry is strong under the strong market, and under the weak market, industry is the only way to survive.

It is not only ourselves but also the vitality of the industry.

Xia Yuan Wu is the general manager of Taizhou Zheng shoes industry Co., Ltd., facing the difficulty of recruiting workers, he thought of a "trick" to go out of Wenling, set up distribution points in Xianju and other places such as Heng Xi, and distributed hand-made shoes to the family women.

"The old lady who is at home, gets the string of beads, and can earn more than 20 yuan a day.

The strength of the footwear industry to drive vulnerable groups and the three industry should not be underestimated. "

Summer, said.

In the streets of Wenling, Hengfeng, and so on, the consumption market of restaurants, accommodation, Internet cafes and so on is always very lively.

In addition, shoe sales shops across the street are equally well paid.

Shoe bosses have such a consensus: the bigger the industry and the longer the industrial chain, the stronger the enterprises in which they live.

Production, supply and sale, there are enterprises on every line. When the crisis comes, there is a great chance of survival.

What keeps the entrepreneurs warm is that the Party committee and the government are giving them good signals.

On February 13th, Chen Tiexiong, Secretary of the Taizhou municipal Party committee, put forward the idea that we should support a batch of enterprises to a new level by organizing the group service and sticking to the industry.

After the Spring Festival this year, Zhou Xianmiao, the Secretary of the Wenling municipal Party committee, went to Dashi and Ze Guo, the pformation and upgrading of the shoe industry, and asked the local departments to cooperate actively to solve the enterprise problems.

"The government attaches importance to industry, which gives us confidence in doing it."

A shoe manufacturer in Ze Guo town said.

Who will pick up the team?

The only thing that puzzled the faithful is the inheritance of enterprises.

"Shoe business is very hard.

If the situation is not right, maybe one year will make more money than the rental of the plant.

This is the consensus of many entrepreneurs.

Therefore, some entrepreneurs did not plan to take over their children from the beginning.

"To start a business is to make money, so that the family can live a better life. Now the wealth created by them can make the children worry about their food and clothing. Naturally, they do not want them to worry about themselves and run the dirty and tired business."

This is the idea of the head of a shoe factory in Hengfeng street, which represents a great part of people's thinking.

Lin Mingbiao is 51 years old this year. He plans for himself to make shoes for more than ten years.

After that, what about his own industry? Lin Ming has hesitated.

"Now that I want to take over the children, I don't think so now."

He listed three conditions for his successors: to like the industry, good character, and operational ability.

Lin Mingbiao belonged to "letting nature take its course".

Other entrepreneurs are more or less entangled. Who will pick up the team after they retire?

Of course, in many shoe enterprises, some of them passed on to the second generation, such as China's first joint-stock cooperative enterprise, the first generation of founders began to relay batons to their children. Some young entrepreneurs have also tried to invite professional managers to manage enterprises.

No matter what the choice is.