We Should Make Good Use Of Temporary Promoters.

What should a temporary salesperson do? When you talk about a temporary salesperson, the official salesperson will not be angry. You waited for a while and caught a customer. He came over and asked if he could give a discount to a customer over there. When you told him that he had just continued to explain to the customer, he came up again and asked, what kind of service can we provide to the customers? Promotion It's a transmitter. Sometimes it's time for a deal to be done. He inserts a word in front of him so that the customer hesitates and turns away. The cooked duck is released, which is a help. So, what should temporary promoters do?

Some products only sell well on Sunday holidays, so manufacturers often invite temporary promoters. Market Assistant Sales: some products are very light and busy season. During the peak season, a large number of college students will be recruited as temporary promoters for several months. For college students, it is a dream to participate in social practice in winter and summer vacation to help manufacturers sell their products.

But the dream of college students will soon be shattered. When they are standing in the mall with customers, they discover that customers have so many problems. How to answer? Ask the official shopping guide, they are busy, a management ignore. After asking, she gives you a stack of leaflets to distribute to the front of the mall. customer If you don't appreciate it, the people who are interested will pinch in your hand and continue to look for what he wants to buy. Those who are not interested can't see you like a beggar and walk away like a beggar. You throw him a leaflet. He throws it on your face, and you really want to beat him up. You just want to complain with your partner, and you are caught by a formal salesman or factory salesman. You get a fine of 10 yuan for a chat, and a meal box lunch is gone.

In practice, it is found that the cause of the waste of temporary promoters is mainly due to the inaccurate positioning of temporary promoters or ineffective training and division of labor. This problem can be solved as long as the managers and managers attach importance to them and implement them with the heart.

　　 The first is positioning.

Remember, the main role of temporary promoters is not direct sales, but to help formal promoters do some auxiliary work: the main role of formal promoters is to sell products, but not teachers. Let temporary promoters sell directly to their apprentices, and let formal salesmen be masters of their profession, but at first glance, they are perfectly logical, but they are not feasible in execution. Because sales promotion is a science or a science. "Understand customer needs, stimulate customer desire, promote product benefits, obtain customer trust, identify customer purchase signals, and propose transaction requirements." All this, it is unthinkable to expect the official guide to put these temporary soft guides in the Soft Science Church in a short time. Just like a person who has never done a business before, can you make him a business executive and a branch manager? Can he do business at once? Therefore, the correct position of temporary promoters is four:

1. There are seven things to do well: to open a small ticket to the customer, to pay the customer, to sign the supervisor, to pick up the goods from the warehouse, to bring the customers to the test machine, to fill in the warranty card, and to bring in promotional products. In short, they should do something easy to learn, easy to see, and easy to see, so that the official salesman can spare more time and energy to receive customers.

2, publicity. Distribute the leaflets to customers by hand, help formal promoters to put up posters, hang banners, and briefly introduce activities on the day.

3, soliciting. During the publicity process, we found the intention customers, and warmly and friendly to pull the customers to our company's counter before giving them to the official promoters. Watch the customers' movements before the competitors' counters, and wait for him to leave the competitor's counters to take the initiative to intercept the company's counters.

4, emergency. When customers return goods, the company arrives at the goods, sales promotions are handled, the customers ask how to contact the installation workers for door-to-door installation and so on, so that they can take care of them immediately.

　　 Next is training.

Training is the most effective investment, which applies to temporary promoters.

Many workers think that training is a long-term investment, and training temporary promotions is not cost-effective. I do not know that temporary promoters need more training.

1, simple training in corporate culture / product knowledge.

2, on-site operation training. How to make a ticket, where to pay, where the warehouse is, where to test, how to vote, how to fill warranty cards, etc.

3, activity training. Activity theme, activity content, how to maintain order of activities, what to say to the crowd, what to say, and how to actively send small gifts to participants.

4, attitude training. Temporary promoters often make mistakes, afraid to speak, afraid of making mistakes, thinking too much, and saying nothing. He trained to dare to speak and lay down his burden and face the strange customers calmly. Solidify five minutes, then practise the process, bite the gold and three axe, see the customer cut around, cut down and collect the money, cut it down and make the official promoters slowly cut it down.

The third is division of labor.

1, relationship. The relationship between the official promoters and the temporary promoters is the relationship between the leaders and the leaders. It is not a colleague relationship or a friend relationship, but a mentoring relationship, but not a teacher-student relationship. One of the most common mistakes of temporary promoters is that when a formal salesperson is concentrating on explaining to customers, he stands with customers. Remember, shopping malls are not schools, and you will be puzzled by customers unless you do not wear your work clothes, and you are not designated to play the role of customers. 2, standing. The image of a temporary salesman is wearing an advertising shirt, wearing a ribbon, carrying a chest badge and holding information to enable customers to see the propagandists and volunteers at any time. A salesperson can't chat with a few people, nor can he stop at a dull place. If the official shopping guide is standing in the middle of the showcase, temporary promoters should stand at either ends or passageways of the showcase, so that customers can intercept customers at any time. 3, learning. The best way to learn from a temporary shopping guide is to recite the company's training materials and brochures. Two, play the role of a customer before the competitors' counters, so that they can not only learn the true skills of conquering customers, but also occupy the valuable time of competitors, and reduce their reception of "true customers" (be careful to be seen by your partner). Three, when our official shopping guide is idle, you may ask questions individually.

Fourth, evaluation.

The company should print out the list of temporary promoters, and how many leaflets the temporary promoters distribute daily, how many customers have been led to the counter, and how many times the customers have paid the test machine, whether they are late, early to leave, or to leave the post, so that they should fill in the details clearly before leaving work every day, and let the formal promoters sign the confirmation as the basis for issuing temporary wages. When the summer vacation is over, the official salesperson should write a commentary carefully for the temporary salesperson, and sign and seal the manager or director of the branch. This is the best qualification for temporary promoters to go to the society to find jobs and participate in social practice. If possible, a star rated or outstanding temporary promoters may give some material rewards and record them in the company so as to follow them in the future. For those who are willing to join the team, they can be recruited as talents reserves and formally recruited for joint development at the end of their studies.

What should a temporary salesperson do? Make good use of temporary promoters.