Fast Fashion Keeps Pace With Fashion Trends And Becomes The Main Store Of Shopping Centers.

"P" three years ago, "fast fashion" was only leading the fashion in northern Guangzhou and other tier cities.

Today, there are 12 international fast fashion brand stores in Xi'an.

Although the number is not large, but the distribution of "fast fashion" in 8 famous shopping centers in Xi'an is gradually changing the pattern of commercial real estate in Xi'an.

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< p > Xi'an residents began to accept experiential business mode < /p >

< p > > after more than ten years of development, the commercial real estate in Xi'an has already formed its characteristics. Deshang supermarket + upstairs a target= "_blank" href= "//www.sjfzxm.com/" > dress "/a" square mode can be seen everywhere in Xi'an street, but consumers can only meet simple shopping needs by shopping in supermarkets and visiting business places. Similar products and undifferentiated consumption make people feel tired.

Zhu Lin, general manager of Shaanxi classic business operation management Co., Ltd., said: "the rapid development of the electricity supplier is increasing the threat to the local market."

With "fast fashion" beheading two or three line cities, Xi'an citizens are gradually beginning to be happy to accept this fast following fashion business model.

Zhu Lin said: "forward-looking commercial real estate has changed from simple shopping style to experiential consumption, and some commercial real estate has integrated culture, entertainment and entertainment into the shopping process."

Experiential consumption can not be provided by the electricity supplier and traditional businesses, for example, the West City shopping center is the combination of Tang culture and experiential consumption.

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< p > according to Liu Hongjie, deputy general manager of Xishi City Shopping Center, compared with the traditional commercial real estate, Xishi City Shopping Center has great use of space and high format, and introduces famous brands, so that consumers can change from simple purchase to leisure experience.

In Xishi City Shopping Center, from B1 to 4F, apart from dining, entertainment and clothing, there are also training places and Silk Road streets.

This also prompted the West City shopping center to stand out from the local commercial brand.

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< p > fast fashion follows the fashion trend to become the main store of shopping center < /p >

It has been 11 years since P entered the mainland of China.

According to the latest data of RET ruyd, there are more than 768 international fast fashion brands including UNIQLO and H&M in mainland China.

Because its new products are fast, cheap and keep up with fashion trends, it is next to the supermarket's main store.

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< p > Liu Hongjie said: "at the beginning of the shopping center, H&M and C&A will enter the mall. Nearly 7 of the consumers will ask the H&M and C&A berths at the front desk, prompting the shopping center to have no training period and directly enter the business state of passenger flow."

For this reason, Nie Qibing, executive director of RET Rui Yi De, believes that the rapid development of "fast fashion" brand has accelerated the pition of China's commercial real estate to a fashionable shopping center.

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< p > shopping center will be the development direction of commercial real estate < /p >

< p > "fast fashion" brand has been stationed in Xi'an, so that people can buy high-end design products at a fair price, enhance the city's fashion, and make shopping centers more pformation to experiential consumption centers. This not only improves the saturation of the shopping center's own brand, but also provides consumers with a new consumption mode.

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"P" Yi Fengcheng has just started its business as catering business, but its positioning for young people has attracted fast fashion brands to enter. The first store in Xi'an, H&M, is here.

It is understood that the "fast fashion" brand settled in Yi Fengcheng has opened a record of sales of over one million yuan per day on its opening day, with an average turnover of 200 thousand -30 yuan per day.

In this regard, Zhu Lin analysis: "these brands can be pferred to their own value to the shopping center, the development of shopping centers has played a strong role in promoting."

Nie Qibing said that with the ZARA, UNIQLO, H&M and many other "fast fashion" brands in China's two or three line cities deep ploughing, will greatly change the original pattern of urban commercial real estate.

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The emergence of international and local "fast fashion" brands outside the supermarket has gradually formed the "sub main store group" in the shopping center, which has promoted the development of shopping centers and has become an important form of support for shopping centers. P

In the future, shopping centers will be the development direction of commercial real estate. Therefore, "fast fashion" will lead Xi'an commercial real estate to fashion pformation.

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