Master Summarizes The Business Skills Of Clothing Stores

1, the clothing store is for the service of society, and the reward of service is profit. If there is no profit, it means that the service to the society is not enough. Therefore, as long as the service is perfect, there will be profit.

2: do not keep looking at customers. Don't get entangled. Let customers shop easily, otherwise customers will stay away from them.

3: the location is more important than the size of the shop. The quality of the clothing is more important than the quality of the place. Even small shops, they can compete with big stores as long as they can provide good clothing that customers love.

4: the orderly arrangement of clothing does not necessarily lead to the opening of a clothing store. No matter how the storefront is, customers should feel that they are rich in clothing and are free to choose. However, to enrich the types of clothing, we must follow the local customs and habits and the class of customers.

5: put Transaction object They are all their relatives. Whether customers can support can determine the rise and fall of stores. This is the interpersonal relationship now emphasized. If we regard customers as our own people, we will get the favor and support from customers. Therefore, we should sincerely understand the customers and correctly grasp all kinds of practical situations.

6: pre sale flattery is not as good as after-sale service. This is the rule of making permanent customers. The success or failure of a clothing store depends on the ability to make the first customer a regular customer. It all depends on whether you have perfect after-sale service.

7: take customer's blame as the voice of the Buddha, no matter what to blame, accept it willingly. To listen to customers' opinions is the key that Mr. Matsushita emphasized to employees. This is absolutely necessary for a good clothing store.

8: there is no need to worry about the shortage of funds. Even if there is enough money, there can be no clothing store without credit. It's just that credit is more important than everything, and that doesn't mean that money is not important.

9: procurement should be stable and simplified. This is the foundation for a thriving clothing store. This is related to the rationalization of the circulation market, and therefore is also the responsibility of the manufacturer or wholesaler. However, in the store, it is possible to make a planned purchase to achieve the rationalization purpose, but before making the designated purchase, the sales plan must be worked out before the profit plan is formulated before the sales plan is made.

10: spend one yuan. customer It costs more than one hundred yuan to open a clothing store.

11: do not force sales. It's not for customers. clothing Instead of selling clothes that are good for customers, this is Panasonic's "buyer of customers". It is helpful for customers to consider which clothes are helpful, but we should also consider his good clothes.

12: we need more working capital. One hundred yuan of funds transferred to ten times, it turned into one thousand yuan. This is to speed up the turnover of total capital, to achieve less capital and larger clothing stores.

13: when customers come to return goods, they are more friendly than before. No matter what happens, don't put on a face of unhappiness to customers. This is the basic attitude of businessmen. With this principle, good goodwill can be established. Of course, we must avoid the possibility of return.

14: in the face of the customer's face to blame the shop assistant, or the quarrel between the husband and wife, is to drive away the customer's "magic formula". Let customers see the boss rebuke, quarrel scenes, will make him feel sick. But many bosses often commit this taboo.

15: selling good clothes in a clothing store is a good thing. Advertising for good clothes is a good thing. That is, customers have potential needs, but if they do not receive the right information, they will still be unable to meet their needs. Advertising is the right and fast way to provide clothing information to customers; this is also the obligation of enterprises to customers.