The Future Of Retailing Lies In O2O.

< p > in recent years, the growth of China's retail entity industry has slowed down, the performance split and the cost pressure have increased, and the characteristics of the development to the electricity supplier are more significant.

< /p >

At the same time, the real value of the Internet has also evolved: from the means of pmitting information, to the pmission of information and pactions, and to the integration of information and framework service platform, it has gradually evolved into the core competitiveness of the modern service industry. P

< /p >

< p >, where is the way of the retail entity in such an industry environment? < /p >

< p > < strong > full channel < a href= > //www.sjfzxm.com/news/index_c.asp > retail mode < /a > is the way out < /strong > /p >

Wu Guoxian, chairman of the Ningbo small and ten thousand investment Limited by Share Ltd, put forward at the Hai Ding seminar held recently. The simple "entity shop + online shopping" is definitely not the O2O of the retail industry. The retail mode of the whole channel is the way for the retail enterprises to innovate and shop.

< /p >

< p > why is it a full channel retailing? It can realize arbitrary selection of multiple ordering platforms, payment methods and delivery modes, and a seamless and integrated retail mode on line and offline.

< /p >

< p > the quintessence of the whole channel retail mode is to form 32 modes of subscription through the different matching of the order payment distribution: the next channel can choose the PC network, the store, the telephone and the mobile phone of the partner or the partner. The payment channel can choose online self-help or near a href= "//www.sjfzxm.com/news/index_c.asp" > store payment < /a > distribution mode can choose the store to carry out or deliver the door.

< /p >

< p >, it can form the three advantages of < a href= "//www.sjfzxm.com/news/index_c.asp" > full channel < /a > retail: < /p >

< p > 1. The brand value and quality service of the entity store has long been a reputation among local consumers. It can greatly reduce the cost of converting online users into online users, and at the same time, grasp users' online and offline consumer behavior in an all-round way, and create greater value in the future to master big data; < /p >

< p > two, shared warehousing and trunk logistics, reduce pportation and packaging costs, and enhance core competitiveness; < /p >

< p > three, the line goes hand in hand, customers can buy all products in any store (regardless of online or offline), and can pay at all stores or online. They can choose to pick up goods at any store or choose to deliver to any local address.

< /p >

< p > < strong > return to the essence of retail. In the 4DAO, we should do well in the 6 elements of service: < /strong > /p >

Qiu Hao, deputy general manager of Hai Ding, pointed out that compared with the past few years, the retail market in China is not difficult to find that customers have changed. The reason for this change comes from the human nature of "laziness, greed and cheap" and the technological support that keeps pace with each passing day and costs less.

As a result, customers are getting more and more difficult to "serve" and become more and more vulnerable to "betraying".

The problem is that no matter how the customer changes, no matter what era, whether online or offline, the retailer's appeal remains unchanged: more cash flow, more gross profit.

< /p >

< p > but the demand is certain. If you don't buy it, buy it at him. If you don't buy it online, you can buy it online.

"Customer creation and competition" is the core challenge of China's traditional retail industry today.

What are the leading retailers doing? They are sticking to or returning to the essence of Retailing: "goods + services".

< /p >

< p > the integration of "human nature" and "technology" to the impact of customers summed up the whole channel retail "service 6 elements": anytime, anywhere, at will, convenient, fast and cheap.

The more competent people are, the more likely they will be the winners of future retailers.

< /p >

< p > "service 6 elements" is the direction and goal of the effort. The carrier for landing is also the core of retail operation, that is, retail 4DAO: know - Find - buy - get.

< /p >

< p > know: how to ensure that the first time to deliver goods information, price change information, promotional information, recommendation information, membership activities and any other information that needs customers to know? < /p >

< p > find: how to help customers find the nearest stores, find the desired products or promotional items, find friends favorite merchandise and recommended information? < /p >

Less than P, how to make sure that goods are not out of stock, how to optimize warehousing, distribution and supply chain? How to make payment safely, conveniently and quickly? < /p >

< p > get: a problem that must be faced when developing full channel retail -- how to deliver the safety of goods to customers in the time of customer tolerance? < /p >