Analysis Of Phenomena In China'S Textile Industry

The problems that exist in China's textile industry are seen from this special situation, we see, China

At the same time, it also exposes behind the rapid development. There are some problems that can not be ignored under the extensive growth mode.

Lack of brand awareness and design talents, China's textile and apparel industry is in the middle and low grade in the world market pattern. As the low-end product market is also profitable, China's textile exports are mainly based on licensing and OEM.

In fact, the retail prices of Chinese clothing in Europe are not low, but the profits of export enterprises are not high, because the export products have no brand at all, and profits are taken away by middlemen.

Due to the lack of brand advantage and small profit margins, the ability to resist risks will be very poor if there are changes in policies such as tariff increases.

Because foreign trade enterprises are accustomed to OEM production, resulting in the lack of R & D design capabilities, the awareness of cultivating their own design talents is poor.

In addition, many foreign trade enterprises are trying to make their own brands, but the proportion of investment is relatively small. Once they encounter difficulties, they will give up their investment.

This situation can lead enterprises to be passive in dealing with trade frictions.

China's textile industry is short of research and development capabilities and independent intellectual property rights. Four, the measures to prevent further deterioration of the special insurance industry, although China and Europe have signed a new agreement on textile trade, has avoided the occurrence of Sino EU textile trade wars. However, the EU's restraint clause is potentially risky in this new agreement, which means that the EU has not given up the use of the 42 clause.

Another potential risk is that People's Republic of China's accession to the protocol will be targeted at the following

The time limit for the adoption of safeguards for textiles may be extended to the year, which means that all countries can still take this measure to Chinese textiles in accordance with this regulation.

For the Chinese government and Chinese textile enterprises, it is necessary to prevent further deterioration of the special insurance market. Therefore, some countermeasures should be taken.

Measures taken by the Chinese government are the largest producers and exporters of textile production in the world.

In the face of the special safeguard trend, the government has taken the positive measures of automatic export license management for textile products from some exports to the United States, the European Union and Hongkong in the 1 months since the beginning of this year, and promoted the intermediary organizations to strengthen self-discipline and so on. It has safeguarded the rights and interests that should be enjoyed, and has manifested a responsible big country image.

In order to cope with the complex international environment and make China's textile industry enjoy the rights and interests of integration, the government should further take the following measures. First, we should further improve the measures for the export of certain sensitive textiles and impose automatic export license management.

As a means of economic regulation, tariffs have the advantages of high pparency, fairness and fairness. By adopting this measure, we can encourage exports of high value-added products and further optimize the export structure of China's textiles.

The key is to implement the relevant provisions of these two approaches and make timely adjustments and improvements according to the actual situation.

Second, strengthen key export.

And the dynamic monitoring of prices, improve the existing textile export early warning system, and do a good job in information guidance for export textiles.

At present, the overall response mechanism of China's early warning system is rather slow and the decision is not timely.

In order to cope with the possible situation, we need to establish a more effective early warning system for government organizations and enterprises.

The government should provide macro policy guidance and accurately predict and analyze the effect of the policy. The timely decision of trade associations can prevent many problems from occurring. The trade associations should correctly locate and increase the intensity of statistics and assume the responsibility of overall analysis of the industry. At the same time, as the intermediate force between the government and enterprises, the trade associations should also make reasonable policy recommendations to the government. Enterprises should market and guide production and sales, pay attention to the changes of the market, and actively study the impact on themselves.

Third, support the adjustment of the export structure of textiles, encourage independent intellectual property development and export brand building.

The government can guide enterprises to produce high value-added products and adjust the structure of export products through tax rates.

Measures should be taken to enhance effective cooperation between enterprises and research institutions.

Fourth, continue to play the role of coordination and self-discipline of industry organizations.

To avoid more trade friction, trade associations need to play a bigger role.

At present, the trade associations can take some measures, such as coordinating quantity, limiting the lowest normal price, implementing qualification of operation enterprises for sensitive products, and formulating effective early warning mechanism.

In addition, China's trade associations are basically pformed from the relevant government departments. Because of the problems of their institutional foundation, they neither represent the government nor represent the interests of the enterprises, so they can not serve the enterprises wholeheartedly.

In order to better play the role of coordination and self-discipline of industrial organizations, we can consider that export enterprises should spontaneously establish non-governmental chambers of commerce so that they can truly represent the interests of enterprises.

Fifth, pay attention to establishing a good relationship with trading partners.

In the field of textile trade, we should strengthen dialogue between government organizations and enterprises, strengthen communication and understanding, carry out cooperation and exchanges, safeguard the legitimate rights and interests of Chinese enterprises, and achieve common development at the same time, so as to avoid intensification of contradictions.

Chinese textile enterprises should take measures. Chinese textile enterprises can not rely solely on the strength of government and trade associations, but should take corresponding measures against their own problems.

These measures include strengthening private brand innovation and training of self design talents. Some enterprises that have their own brands abroad do not have much impact on the adoption of special safeguard measures in the United States and Europe. They prove that they can get rid of their difficulties by establishing their own brands.

To strengthen the innovation of private brand, the most important thing is to find design talents who can grasp the international trend.

In the short term, enterprises can solve brand innovation problems through some fashion design studio or design bidding in foreign countries, but in the long run, they must cultivate their own design talents.

In addition, enterprises should see clearly the threshold of proprietary brands. If they believe that running their own brands is a must go way, they should invest as early as possible.